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Two Hidden Details that Make or Break SEO

For most business owners and marketers, success in search engine optimization comes down to a simple equation: use more keywords and get more links, then watch as traffic flows to your website and new customers show up day after day. It’s a simple strategy, but a winning one… right? In theory, that’s the way things should work. However, this narrow approach to SEO overlooks something important. Namely, that more search traffic doesn’t necessarily mean more sales. In fact, it could even mean fewer, if you are bringing the wrong visitors to your website or letting an over-emphasis on search optimization ruin your message. To see why this is so important […]

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Posted in Search Engine Optimization, Website Design

On-going SEO through Blogging

When websites first became popular, it was a milestone for your marketing to just have a website that worked. But, like all technology, the web has continued to evolve – quickly and in many directions. A website for 2015 needs to be not only mobile-friendly, visually stunning and have new content often. A big measure of how Google rates a website is fresh and continuously growing content. This is a major switch from the website thinking of the early 2000s. Now, to stay well ranked on Google search results pages, you need to be timely and relevant. More and more successful online brands are making sure they have on-going and […]

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Posted in Copywriting & Blogging, Search Engine Optimization

The Value of Outsourcing

Does your business outsource? Depending on the size of your company, you may outsource lots work to or you might currently have no partners you outsource to. Either way, we’ve got a question for you: what is your perceived value of outsourcing? Outsourcing can have an immense impact on the quality of your products or services, as well as the overall success of your company. When you alleviate difficult, time-consuming tasks that you might not be the best at (I have an immense shortcoming with accounting myself), you free up time to build your business. Being able to spend more time on improving sales, products or services means your company […]

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Posted in Search Engine Optimization, Website Design

Best Practices for Website Design

Whether you have a website you’re looking to revamp, or are in the process of creating a new one, there are some best practices you’ll want to be aware of to make sure your website design is the best it can be. Not All Code is Created Equal Coding, or the language on which your website is built, is an important component of website design. If your code is built well, it will make for a better user experience because pages will function optimally and load faster. How your site is coded also affects your SEO (Search Engine Optimization), which is critical to gaining more traffic on your site. Content […]

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Posted in Marketing, Search Engine Optimization, Website Design

Blogging 101: Using SEO in Your Blog

Are you using Search Engine Optimization (SEO) on your blog? Whether you know it or not, you definitely are. The real question is, are you using SEO effectively? Many of the topics we’ve already covered in this series contribute to successful SEO on your blog. If you’ve missed any of the Blogging 101 installments, you can find links to all of them below. Let’s take a look at one more element that needs to be discussed: the use of keyword phrases. But first let’s take a step back and answer the question … What is SEO? Search Engine Optimization is a multi-step process designed to help increase traffic to your […]

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Posted in Copywriting & Blogging, Search Engine Optimization, Tips

6 Website Best Practices to Attract Viewers

Most website are designed to attract viewers and yet there are sites that aren’t putting website best practices into use and are instead turning off customers or not drawing them in in the first place. Tingalls Graphic Design has pulled together six website best practices to help you attract and keep visitors to your website. 1)      Compelling content. The content on your website is meant to attract people and keep them there. If you’re writing for search engines or trying to be too clever with your content you may be turning away visitors in droves.  Tell people what they want to know in a straight forward, succinct manner and only […]

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Posted in Advertising, Copywriting & Blogging, Search Engine Optimization, Website Design

Why Isn’t My Website #1 on Google?

This is a question that haunts many companies, the all important Google page rank, the standard by which all is measured in your industry. Or is it? Let’s first clear up one misconception. Having a high ranking website isn’t the end-all-be-all-crowning-accomplishment of a website. Higher ranking websites on Google can bring you additional traffic, but if you have a bad website that doesn’t offer a good user experience you won’t get conversions anyway. The lesson here – focus on creating a great website with a good user experience that converts those viewers into customers. That said – you still want that #1 Google position. So why does your competition rank […]

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Posted in Search Engine Optimization

SEO 101: Selecting Your Company’s Keywords

The biggest driver of search engine optimization is keywords, it is the foundation that search engine optimization was built upon and is still pulling the search train. Just imagine how useful those little keywords are, you type in the words logo design and BAM! You’re given a list of businesses who do logo design, you’re given the definition of logo design, you find tools where you can make your own logos, etc. But notice how everything is related to logo design. Now, imagine you’re not optimizing your website for keywords and, although you do logo design, you never actually mention that phrase anywhere on your website. This means you will […]

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Posted in Copywriting & Blogging, Search Engine Optimization, Website Design

How to Use SEO to Work around Google’s Panda Update

If you keep track of your website’s visitor numbers you may have had a shock back in February or March. This is when Google implemented their Panda Update which has hit some businesses so hard that they’ve lost 50% or even more of their organic visits from Google.  This has left many online retailers and website owners pulling out their hair and questioning why Google would do this to them. Well, the thought behind Panda is that it’s just another step in the war against spammers and a tool to help quality sites rise in the rankings while poor ones slip away. Remember that Google needs to have happy searchers […]

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Posted in Search Engine Optimization

SEO – At the Very Least Do These 3 Things

Tapping into the power of the internet is one of the best things you can do to promote your company. Take a minute to reread that sentence because it’s one of the most important things to understand in our computer driven society. Creating an online presence (i.e. your own website) is a very important step for your business, but it’s just the first in a series of steps you can take to establish your company as a leader in your industry and dominate your competition. Whether you understand SEO (Search Engine Optimization) a little, a lot or have never heard of it before, it is one of the best things […]

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Posted in Search Engine Optimization

How can I increase my website ranking?

A colleague of mine from a company that specializes in search engine optimization (SEO) said one of the most important searchable pieces of your website is actually in the title tag – the description that appears at the top of the window when you’re browsing. I recently changed mine to include logo design and website design in addition to graphic design and am seeing some results from doing so. As far as meta tags go, just because you have a keyword listed in your source code, if you don’t have it in your content, it’s basically dropped by search engines (i.e. google.com). It’s their way of weeding out sites that […]

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Posted in Search Engine Optimization, Tips, Website Design