Why Isn’t My Website #1 on Google?
This is a question that haunts many companies, the all important Google page rank, the standard by which all is measured in your industry. Or is it?
Let’s first clear up one misconception. Having a high ranking website isn’t the end-all-be-all-crowning-accomplishment of a website. Higher ranking websites on Google can bring you additional traffic, but if you have a bad website that doesn’t offer a good user experience you won’t get conversions anyway. The lesson here – focus on creating a great website with a good user experience that converts those viewers into customers.
That said – you still want that #1 Google position.
So why does your competition rank higher on Google than you do? Let’s first admit that you’re not the only company that wants that #1 position and only one company can have it at a time. If your competition is sitting in that position right now it’s probably because they’re making better use of search engine optimization (SEO) tools, or they have more inbound links, or their company name and domain name have keywords in them, or they’ve been on the web longer, or they frequently add new content. These are all areas that Google keeps track of and uses to determine rank.
Understanding that there are search engine limitations is essential. Google cannot see the whole picture. Google is only capable of gathering a few puzzle pieces and making assumptions about the actual website. They cannot weigh the actual human user experience. But those puzzle pieces can be used as tools (SEO tools) and tweaked to give Google a better impression of your website. By learning how the above criteria is seen by Google and other search engines you can rise in the rankings and possibly even earn the coveted #1 position on Google.
If you’d like help with your website and to take advantage of the SEO tools available, contact Tingalls Graphic Design about our SEO services.