A “GOLD NUGGET“ from the WWE Panel Discussion on “Marketing Your Message Through Social Media“.  Thank you to the Panelists: Cathy Yerges, PEAK PROFITS, LLC; Rena Ripp, Hummingbird Social Media LLC, & Barbara Samuel, ALL WRITE, LLC 1)  If you are going to be on social networks, be consistent on them at least once a week with a message. 2)  Have a goal in mind before you start your social media presence. Identify your target audience and what you want to share with them. It will help you choose the best social media platform to use and allow you to strategically craft your message. 3)  Be a giver. Be present and […]

Social media is becoming a huge part of company strategy and marketing, but it’s still a fairly novel invention, which means there are social media mistakes abound. So, just for fun, let’s take a look at some of the biggest social media mistakes companies have made. Kenneth Cole Using current events in your social media posts can be a great and clever way to promote your business or get people talking. But, as Kenneth Cole learned last year, good taste and common sense must come into play as well. During great unrest (and much violence) in Egypt, Cole decided to promote his clothing line with the following tweet. “Millions are […]

Pinterest is quite possibly the hottest thing to come along in social networking since Twitter, or perhaps even Facebook. As with any new social media venture, marketers are looking at it to see if it can help their company gain new customers. Think of Pinterest as an old-fashioned bulletin board where you pin your ideas, recipes, notes and other information. Pinterest is a very visual medium, which makes it particularly useful to companies that are selling products that are visually appealing and even some services like landscaping or hair styling. But the visual element doesn’t mean that content driven “pins” aren’t successful, quite the contrary. Currently, Pinterest is an invitation […]