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Tingalls Blog - Marketing Tips & Tricks

Print Design Still Matters More Than You Think

Are printed graphic design pieces and printed advertising still relevant in the digital age? The answer might surprise you. Although the Internet certainly is changing the way we do almost everything, print doesn’t still just matter, it might even be coming back into style. Of course, that implies that it ever went anywhere at all. Just as the US still does most of its business with Canada and Mexico while Chinese factories dominate the headlines, print has been there all along helping smart businesses put together profitable campaigns – even while search engine optimization, social media marketing, and business web design have become hotter and hotter topics. And as we […]

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Posted in Branding, Print & Package Design

How the Wrong Marketing Piece Can Kill Your Tradeshow or Networking Event

The success of a tradeshow or networking can literally make or break your company. In fact, entire businesses and careers have been built from sales made in a few precious moments face-to-face with prospects and important decision-makers. But, too many business leaders ignore the importance of the marketing materials they bring to tradeshows, conventions, and other similar gatherings – particularly their business cards, fliers, and brochures. It’s not an overstatement to say that the wrong piece, even just one poorly designed one, can kill any progress or sales opportunities you might have made otherwise. Here are five of the biggest reasons why: 1. You want to stand out in a […]

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Posted in Advertising, Networking, Print & Package Design

Is Poor Web Performance Hurting Your Internet Marketing Efforts?

When most clients come to us for business web design and say they want “a great site,” they are typically thinking about the way they want it to look, not how they want it to act or what they want it to do. Development – the process of adding stability and functionality into your business website – has always been more important than people tend to think. But now, there is even more evidence that ignoring it can cost your company money. That’s because Google, the world’s largest search engine and most important Internet marketing hub, recently confirmed that it takes speed into account when determining search rankings. In other […]

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Posted in Search Engine Optimization, Social Media Marketing, Website Design

Are You Using Your Website to Build Customer Loyalty?

Although most of our clients come to us for website design to attract new buyers, don’t forget your website can be a powerful tool for strengthening existing relationships, too. This can be a more important goal than you might realize. After all, it takes a lot more time and effort to find new customers vs. maintaining genuine relationships which those companies who have already purchasd from you. So, how are you using your business website to build customer loyalty? Here are seven of our favorite tools that help you keep buyers coming back and boost your bottom line: 1. Coupons and discount codes for repeat customers. Nothing says “thank you” […]

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Posted in Tips, Website Design

Quick Tips for Maximizing Facebook Reach

Guest Blog from Wells Print & Digital Services For many businesses and organizations, Facebook can be an incredibly valuable tool for brand development and connecting with their fans for a relatively low expense. Whether you’re an international brand or a family-run small business, the ability to convey a personal side to your business is a necessary step in this growing age of digital marketing. Knowing how to effectively use Facebook, however, is a skill that requires a creative mind, in-depth analysis, and no shortage of patience. To determine your reach (how many people see your posts) Facebook uses an algorithm called EdgeRank. EdgeRank is used to determine what content appears […]

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Posted in Social Media Marketing, Tips

10 Tips to a Better Website

Too many people create a website and then just let it sit and expect it to do all the work without any attention. In today’s competitive web environment and with the search engines placing a large degree of importance on recent web information this just isn’t a viable option. If you want to have the best website possible, you need to add updates on a fairly frequent basis. We’ve come up with 10 small tips that will boost the appeal of your website and make it more effective. 1. Call to Action. Don’t be afraid to ask for the sale. If your website is designed to have people do something, […]

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Posted in Branding, Tips, Website Design

Are You Making it Easy for New Customers to Find You Online?

If you’ve ever hired someone to work on Internet marketing or a search engine optimization campaign, you probably already understand how important keywords are to the visibility of your business website. But, do you know how to find the best ones… the terms and phrases that make it easy for new customers to find you online? Although a lot of business owners and executives don’t spend much time thinking about keywords, they can literally make or break your campaigns. When people search for information for companies on the Internet using sites like Google and Bing (or even social media sites like Facebook and LinkedIn), the results are compiled and arranged […]

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Posted in Search Engine Optimization, Tips, Website Design

Portrait of a LinkedIn User

Two people join LinkedIn every second. But then what? How are they using it? And is it REALLY helping them? LinkedIn consultant and author Wayne Breitbarth asked those questions, and you might be surprised by the answers he got!

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Posted in Social Media Marketing

Can You Picture Using Pinterest to Get More Customers?

Although it doesn’t get the attention that social media giants Facebook and Twitter do, Pinterest has quickly gathered more than 10 million users, and is one of the fastest-growing sites around. With image-based topics and posts, it isn’t just a different spin on social networking, but also a unique marketing forum for businesses of all sizes. In fact, some companies (and especially retailers) consider Pinterest to be the best social site for attracting new customers. Could you take advantage and use it to get people to think about your company and products? Here are Tingalls top seven tips for Pinterest marketing: 1. Spend some time with the site. As with […]

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Posted in Social Media Marketing, Tips

What is Social Media Costing You?

If there’s one thing a lot of small business owners absolutely love about social media marketing, it’s that it usually carries a pretty low upfront cost to get into. You have to set up profiles on Facebook, Twitter, LinkedIn, YouTube and the other major social networking sites, of course, and add content, but it isn’t like pay per click advertising, which can mean big expenses to get your campaign moving. Make no mistake, though… social media marketing is going to cost you something. We’re not talking about a hidden expense, although there are more ways to advertise on sites like Facebook than there were in the past. No, what we’re […]

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Posted in Branding, Social Media Marketing, Tips

Make Your Marketing Emails Count

Did you know that email marketing can be as much as 20 times more cost effective than other marketing methods when you’re trying to reach your customers?  But how do you create emails that get opened, engage the reader, and build value for your company? Tingalls Graphic Design has gathered a few tips to help you draft better emails and reach your customers with cost effective marketing. Be Trustworthy. People don’t want to open spam and they’re afraid of opening anything that might look suspicious. This means you have to identify yourself with a recognizable name. Make sure the from line in any email you send clearly identifies your company […]

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Posted in Advertising, Branding, Email Marketing, Marketing, Tips

12 Quick Twitter Marketing Tips to Help Your Business Grow

Contrary to what some business owners and executives think, Twitter can be a great tool for attracting new customers and developing relationships with them – provided that you use it in the right way. That means it’s important to keep a few ground rules in mind, and then to keep at it until you start to see the right results (success on Twitter is rarely ever instant). In fact, there is an art and science to building your Internet marketing profile 140 characters at a time, and it amounts to more than just getting lots of followers. To help you out, here are a dozen of our top Twitter marketing […]

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Posted in Social Media Marketing, Tips

5 Signs You've Gotten Bad Search Engine Optimization Advice

Search engine optimization and Internet marketing have gotten to be big enough, and complex enough, that most businesses wouldn’t even dream of trying to manage things on their own. There are just too many concepts to take in, and details to stay on top of, for the average owner or executive to handle in-house. In most cases, they turn to businesses like ours who can help them increase their rankings on Google and turn search engine traffic into a stream of new customers. But what if the advice or service they are getting isn’t accurate, or up to date? Unfortunately, that situation is more common than you might think – […]

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Posted in Search Engine Optimization, Tips, Website Design

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