Guest Blog from Wells Print & Digital Services For many businesses and organizations, Facebook can be an incredibly valuable tool for brand development and connecting with their fans for a relatively low expense. Whether you’re an international brand or a family-run small business, the ability to convey a personal side to your business is a necessary step in this growing age of digital marketing. Knowing how to effectively use Facebook, however, is a skill that requires a creative mind, in-depth analysis, and no shortage of patience. To determine your reach (how many people see your posts) Facebook uses an algorithm called EdgeRank. EdgeRank is used to determine what content appears […]

Although it doesn’t get the attention that social media giants Facebook and Twitter do, Pinterest has quickly gathered more than 10 million users, and is one of the fastest-growing sites around. With image-based topics and posts, it isn’t just a different spin on social networking, but also a unique marketing forum for businesses of all sizes. In fact, some companies (and especially retailers) consider Pinterest to be the best social site for attracting new customers. Could you take advantage and use it to get people to think about your company and products? Here are Tingalls top seven tips for Pinterest marketing: 1. Spend some time with the site. As with […]

Contrary to what some business owners and executives think, Twitter can be a great tool for attracting new customers and developing relationships with them – provided that you use it in the right way. That means it’s important to keep a few ground rules in mind, and then to keep at it until you start to see the right results (success on Twitter is rarely ever instant). In fact, there is an art and science to building your Internet marketing profile 140 characters at a time, and it amounts to more than just getting lots of followers. To help you out, here are a dozen of our top Twitter marketing […]