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Negative Space in Logo Design

Negative space is the area around and between the subject of an image. It’s often an overlooked principle of design but it’s almost as important as the subject itself as it gives the eye a place to rest and can increase the overall effectiveness of the composition. Sometimes negative space is referred to as white space, but this can be confusing as it’s often not white. Using negative space in your logo design is important as it creates aesthetic composition and a general feel to the logo itself. A very busy logo with little negative space may be perceived as active, exciting or cluttered. A logo that features a lot […]

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Posted in Logo Design, Print & Package Design

Saying “I Do” to Your Logo

Are you married to your logo? You should be. It might sound silly, but committing to a logo for your business is a lot like committing to a life partner or spouse. It can leave a good or bad impression on your friends, family and clients. It can speak on your behalf when you’re unavailable. It can be a positive, rewarding and life changing partnership or end in disaster and debt. Anything worth doing, whether cultivating a relationship or developing your business, is worth doing right. So why do some business owners settle for mediocre logo design? For the same reasons some individuals settle for a less desirable partner. They’re […]

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Posted in Logo Design

Pantone Color of the Year 2011: Not Your Grandmother’s Shade of Pink

This is not the shy pink of dawn, the sleepy pink of summer lemonade, or the tidy pink of gingham curtains. This is pink with attitude. A bold, intense, don’t-ignore-me color. Honeysuckle 18-2120, the PANTONE Color of the Year for 2011, is a confidant, assertive shade of lusciously saturated pink that fuels our desire for change and ignites our spirit, to help us meet the challenges of everyday life. It commands our attention and rewards us with a good dose of confidence and energy. Showing up just about everywhere from men’s and women’s apparel and accessories to footwear, cosmetics and furnishings for the home, Honeysuckle has become a global call […]

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Posted in Color, Logo Design

12 Days of Christmas – Tingalls Style

On the 1st day of Christmas, Tingalls gave to me … ONE eye-catching logo! On the 2nd day of Christmas, Tingalls gave to me … TWO-sided informative business cards! On the 3rd day of Christmas, Tingalls gave to me … THREE colorful pieces of stationery! On the 4th day of Christmas, Tingalls gave to me … FOUR quarterly HTML email newsletters! On the 5th day of Christmas, Tingalls gave to me … FIVE Golden leads! On the 6th day of Christmas, Tingalls gave to me … SIX Professionally-designed panels in a tri-fold brochure! On the 7th day of Christmas, Tingalls gave to me … SEVEN Giving Tree Recipients! On the […]

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Posted in Logo Design, Print & Package Design, Tips

K.I.S.S. Logo Design

By Tara Ingalls, Owner I was recently interviewed and asked to describe something that frustrates me in my job. That was a tough one. I had to actually think long and hard because I really love what I do and there are very few things that stress me out. I think the most common design faux pas is when I’m asked to add too many details to my client’s logo design. To explain further, let’s first breakdown the three areas of branding: 1. Logo Icon (think Nike’s swoosh or Target’s red target) 2. Company Name 3. Company Branding (all the photos, messages, graphics, colors, etc.) I think clients have a […]

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Posted in Branding, Logo Design, Tips

Do you have PMS colors for your branding guidelines?

McDonald’s Golden Arches™, Coca-Cola’s red logo, IKEA’s signature blue and yellow logo—all of these companies and many more use color to maintain a consistent and readily identifiable image. But, how does a global company like McDonald’s ensure that their trademarked logo printed on packaging in Japan matches the color used on signage here in the US? Enter the Pantone® Matching System®, known to many as PMS or simply Pantone colors. First created in 1963 by Lawrence Herbert, the Pantone system has become the worldwide trusted source for the art and science of color. According to www.pantone.com, Herbert was “fascinated by the challenge of developing a universal color specification system.” He […]

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Posted in Color, Logo Design, Print & Package Design, Tips

Raster vs. Vector in Design

Raster images are collections of pixels, blocks of color that are very small. These pixels are small enough that, to the naked eye, an image can appear to have smooth edges. The printing quality of raster images, also known as bitmaps, depends strongly on the resolution of the image. The width and height of this type of image is given in pixels. The more pixels per inch you have, the better the resolution of the image and the printing quality. Raster images include photographs, scanned images, and graphics created in software like Adobe Photoshop. Vector graphics are very different. These graphics are created through mathematical formulas that allow easily for […]

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Posted in Logo Design, Print & Package Design

Why Go Freelance?

Freelance graphic designers like Tingalls Design are the perfect alternative to advertising agencies when you have the basic idea or message, you just need someone to execute it. Let’s say you need a basic advertisement designed for a magazine. Because freelancers use the most up-to-date desktop publishing software, what could take you hours to complete using Microsoft Word or Powerpoint, could take a freelancer a half hour and cost you less than $100 It’s important to ask yourself the following questions: (1) How valuable is my time? (2) What sales will be lost by spending hours on designing this ad? (3) Will it be professional and meet the requirements of […]

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Posted in Logo Design, Print & Package Design, Website Design