Before comparing branding and logos let’s take a step back and define what each element is. A logo is a symbol that consumers can quickly recognize as belonging to a business, product(s) or service(s). A […]
Too many companies design their own company logos and then end up with a product that is unreadable, confusing and doesn’t portray them in the best light possible. Your logo should stand on its own […]
Negative space is the area around and between the subject of an image. It’s often an overlooked principle of design but it’s almost as important as the subject itself as it gives the eye a […]
Are you married to your logo? You should be. It might sound silly, but committing to a logo for your business is a lot like committing to a life partner or spouse. It can leave […]
This is not the shy pink of dawn, the sleepy pink of summer lemonade, or the tidy pink of gingham curtains. This is pink with attitude. A bold, intense, don’t-ignore-me color. Honeysuckle 18-2120, the PANTONE […]
On the 1st day of Christmas, Tingalls gave to me … ONE eye-catching logo! On the 2nd day of Christmas, Tingalls gave to me … TWO-sided informative business cards! On the 3rd day of Christmas, […]
By Tara Ingalls, Owner I was recently interviewed and asked to describe something that frustrates me in my job. That was a tough one. I had to actually think long and hard because I really […]
McDonald’s Golden Arches™, Coca-Cola’s red logo, IKEA’s signature blue and yellow logo—all of these companies and many more use color to maintain a consistent and readily identifiable image. But, how does a global company like […]
Raster images are collections of pixels, blocks of color that are very small. These pixels are small enough that, to the naked eye, an image can appear to have smooth edges. The printing quality of […]
Freelance graphic designers like Tingalls Design are the perfect alternative to advertising agencies when you have the basic idea or message, you just need someone to execute it. Let’s say you need a basic advertisement […]