A link on a website is a direct connection that when clicked hops the reader directly from your website over to somebody else’s. It’s something most of us use every day when we’re online, even […]
We often hear people say they can handle their company’s copywriting needs, or someone in the office can do it. This may be true but by using a professional writer you’re getting a better finished […]
Some people shy away from using PDFs on their websites because they’re afraid that this format cannot be scanned by search engines. But rest assured, your PDF can and will be included in search engine […]
1) DON’T Get Banned – It seems weird to start a list of things to do with a “don’t” but betting banned from a search engine is the number one thing you do NOT want […]
Once you’ve installed Google Analytics and played around with the basic features you can see how it can become a little addicting. Everyone loves feedback and Google is willing to give you tons of it. […]
Now that your website is live, you’ve seen customers interact with you through it and you know that people have found your business after doing an online search and landing on your webpage, then what? […]
Search Engine Optimization (SEO) is really a complex field that changes almost daily so if you’re a little confused, don’t worry almost everyone else is too. The key thing to remember is that SEO is […]
Everyone has heard the adage that it’s not what you know but who you know. Now, while what you know is important, it is true that in business who you know is critical. You could […]
If you’re handing out print materials to your customers there are three key components that will help you create good print marketing materials. It doesn’t matter whether you are considering a simple postcard or a […]
The biggest driver of search engine optimization is keywords, it is the foundation that search engine optimization was built upon and is still pulling the search train. Just imagine how useful those little keywords are, […]
Social media is changing the way people communicate with each other and businesses, receive information, make purchases, and interact daily with the internet. But does your business need a Facebook page? The short answer is […]
Being a small business, you don’t have the resources your bigger competition does but you do have the advantage of being more directly connected to your clients so how do you turn this into your […]
Below are instructions on creating your own QR Code: 1. Visit a QR code-generating website, i.e. Delivr 2. Add your website address, text message, calendar event, facebook link, etc. using the fields provided and voila! […]
Are you married to your logo? You should be. It might sound silly, but committing to a logo for your business is a lot like committing to a life partner or spouse. It can leave […]
If you keep track of your website’s visitor numbers you may have had a shock back in February or March. This is when Google implemented their Panda Update which has hit some businesses so hard […]
Tapping into the power of the internet is one of the best things you can do to promote your company. Take a minute to reread that sentence because it’s one of the most important things […]