Tag Archives: graphic design

Best of Design Blogs

Continuing our end-of-year blog round-up, this week’s topic is design. We’ve pulled together our most popular blogs about design. These blogs cover topics from package design to logo colors. Check ‘em out and see if we haven’t answered your design questions. Packaging Design If you manufacture any sort of product, you know how important packaging design is. Regardless of your industry, there is a bevy of competing products. So how do you get your product recognized and ahead of the competition? Read more… Love Your Logo The history of logos is long and varied and somewhat out of the scope of this piece, but take just a moment to think … Continue reading

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Posted in Best Practices, Blogging, Graphic Design, Logo Design, Print Design, Website Design

Social Media Now More Than Ever

The New York Times reports that a significant portion of its website traffic comes from Facebook. National Geographic reports the same thing as do a half-dozen other major media outlets. This trend has inspired Facebook to launch its new, “instant articles,” an addition to your newsfeed that will unobtrusively offer content from nine major publishers. That means that even more eyeballs will be glued to the Facebook feed. That’s a good thing for social media marketers. It also means that while users will be more focused on the social feed, there will be better, higher quality content to compete with. Make A Social Media Plan Determining where to begin and … Continue reading

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Posted in Social Media Marketing

Creative Corner: How to Draw Custom Letters in Illustrator

Our talented designers here at Tingalls Graphic Design are always making something creative. Whether it’s on their Mac, a sketchpad or the back of a napkin, their ability to create beautiful art is astounding. One theme that often gets discussed is fonts and custom letters. One issue with custom, hand-drawn letters is that there can be inconsistencies in a family of letters. But a super-cool technique that we found at Lynda.com eradicates this problem, while offering an interesting marriage of tech and old-school lettering. Here’s a link to a video by a gentleman named Deke McClelland, who details how the technique works. He details work originally drafted out with a … Continue reading

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Posted in Branding, Creativity, Graphic Design, Logo Design

How Graphic Designers Can Up their Credibility Factor — Part 2

In the first installment of this series, we discussed six ways a graphic designer can improve their credibility factor. In part two, we’re serving up five more tips on the subject. And although we’re talking specifically about graphic designers here, these strategies really apply to any profession. No matter how much of an expert you are at your craft, these strategies will help improve your credibility, as well as your bottom line … Crystalize Your Process Set up an “external” processes with the customer that’s easy to understand. Timeline, milestones, what you need from them, etc., are all good things to flesh out upfront. Remember, for expectations to be met … Continue reading

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Posted in Goals, Graphic Design, Small Business Marketing, Tips

How Graphic Designers Can Up their Credibility Factor — Part 1

Have you ever met someone who was obviously an expert at something? Probably. But have you ever met an expert that you would absolutely never work with because you had no respect for them, or they were so un-together they had no actual credibility? As a graphic designer, in order to reach your highest potential, being an expert isn’t enough. That’s why Tingalls Graphic Design has put together the following list of things you can do to improve your credibility and gain more respect from customers. Be Yourself Don’t try and be someone you’re not, or match some perception of what you think a graphic designer should be. Let your … Continue reading

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Posted in Goals, Graphic Design, Small Business Marketing, Tips

Website Design Best Practices: The Homepage Experience

Anyone with a driver’s license can get from point A to point B in a car. But to excel as a professional in NASCAR or Formula One racing, you’ve go to have some serious skills that have been attained by many years of study and real-world experience. Website design is the same way. Although you, or someone you know, may be able to put together a website, calling upon the expertise of a professional can go a long way in getting you to the “finish line” ahead of your competitors. There’s an art and craft to the process of website design — not only in creating an attractive aesthetic, but … Continue reading

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Posted in Graphic Design, Small Business Marketing, Website Design

The Problem with “Bargain-priced” Services

No matter what type of business you have, or type of work you do, you may be faced with a critical question: do you discount? Whether it’s a discount house like Groupon, 99Designs, or simply running a “special” on your website, discounting services or products is something that requires much consideration. Why? Because it can have negative long-term affects on your business, your bottom line — and your reputation. Let’s examine when a discount may be a good idea, and when it should absolutely be avoided. In a retail environment, sales are part of the natural selling cycle. But even here, retail shops have undermined themselves by starting sales earlier … Continue reading

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Posted in Graphic Design, Print Design, Website Design

Is Google+ Having a Negative Affect on Your Business?

Somebody once said to me that Google was looking to rule the world. And although this is probably not true, there’s a good chance they already own the virtual world. Google+ isn’t new anymore, but it remains a conundrum to many a business owner. Understanding how to use Google+ to your advantage can help with the overall authority of your website and blog — and ultimately help improve your bottom line. If you’re not taking advantage of Google+, Google knows and they may hold it against you. The good news is with a little guidance, which Tingalls Graphic Design is happy to provide, Google+ is a pretty easy platform to … Continue reading

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Posted in Google, Google+, Social Media Marketing