Tag Archives: blog

On-going SEO through Blogging

When websites first became popular, it was a milestone for your marketing to just have a website that worked. But, like all technology, the web has continued to evolve – quickly and in many directions. A website for 2015 needs to be not only mobile-friendly, visually stunning and have new content often. A big measure of how Google rates a website is fresh and continuously growing content. This is a major switch from the website thinking of the early 2000s. Now, to stay well ranked on Google search results pages, you need to be timely and relevant. More and more successful online brands are making sure they have on-going and … Continue reading

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Posted in Blogging, Search Engine Optimization

Where’s your blog?

It’s 2015 and the New Year is a great time to make some resolutions about your website, arguably your most effective marketing tool. You’ve been thinking a blog for a while now, but is it really worth the effort? The answer to that is a resounding yes! Continue reading

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Posted in Advertising, Blogging, Branding, Copywriting, Search Engine Optimization, Small Business Marketing, Social Media Marketing, Tips

The Best Way to Set Up Your Blog: Subpage vs. Subdomain

In our previous series, Blogging 101, we talked extensively about many of the best practices associated with writing a blog. But what about the hierarchy of how your blog is set up? In other words, is it set up as a subpage or a subdomain of your website? If you’re not a web designer or copywriter, you’re probably scratching your head wondering what the difference is between the two. Have no fear! Tingalls Graphic Design is going to define each of them, as well as let you know which one is the better choice when you have a blog associated with a website. Your Blog as a Subdomain In a … Continue reading

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Posted in Blogging, Search Engine Optimization, Tips

6 Website Best Practices to Attract Viewers

Most website are designed to attract viewers and yet there are sites that aren’t putting website best practices into use and are instead turning off customers or not drawing them in in the first place. Tingalls Graphic Design has pulled together six website best practices to help you attract and keep visitors to your website. 1)      Compelling content. The content on your website is meant to attract people and keep them there. If you’re writing for search engines or trying to be too clever with your content you may be turning away visitors in droves.  Tell people what they want to know in a straight forward, succinct manner and only … Continue reading

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Posted in Advertising, Copywriting, Search Engine Optimization, Website Design

The Sure-Fire Approach to Social Media Marketing

I really recommend using digital marketing and social media for your local business to help promote and amplify your brand online, to help drive online engagement with your website and, as a bonus, bring some more sales to you. Where small businesses often get digital marketing wrong is:  digital marketing is not a silver bullet for your company’s marketing.  It’s definitely not the only thing to do, and if you think it’s your sure-fire, quick-fix way to market yourself to a booming business then you’re going to be very disappointed. In my opinion, the biggest benefit of digital marketing is the ability to initiate and foster online relationships by directing … Continue reading

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Posted in Advertising, Branding, Networking Tips, Social Media Marketing, Tips

The Right Words Win

Words are so important in everything we do — they’re a vehicle for communication to drive shared understanding with someone else to build a platform to grow a relationship (learn more about this in GrowLoop’s free ebook). I recently read Rework (Amazon affiliate) by Jason Fried and David Heinemeier Hansson, the founders of 37signals.  I really enjoyed this book because of the authors’ philosophies and approach to business, but also because of its straightforward concise communication  — no extraneous words, everything in there is purposefully written. One idea that stood out was that companies should hire great writers vs. those overly talented in their specific area of skill — unless … Continue reading

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Posted in Advertising, Copywriting, Tips

Simple Way to Get Buyers to Take Action

If you’re wondering why your website visitors aren’t taking action and clicking on your links, then you may want to consider making a small simple change to how you’re leading them through your sales funnel. A common mistake in designing web pages is to use an underlined word or phrase as the hyperlink to lead the visitor to the page you want them to go. A much more effective method is to simply change the hyperlink into a button.  Buttons are much more intuitively click-friendly. Oh, and color makes a difference. The Mequoda group reports a split test where the only variable on the landing page was the order button … Continue reading

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Posted in Advertising, Color in Marketing, Website Design

Convenience Does Not Need to be Expensive

Eight dollars a gallon seems like a lot to pay for anything.  It seems like a crazy amount for something as simple as sugar water, or more specifically a cold soda.  But on a hot day when you’ve been sweating hard and you just finished filling up with gas, that big number seems reasonable.  At least when they put it into nice, cold and refreshing liter size bottles.  If you were not at a place that relied on your convenience to mark up prices you may think twice about paying eight dollars for multiple gallons of soda. This paying extra for convenience is completely understandable, but what if you didn’t … Continue reading

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Posted in Print Design, Tips

Mac Security Alert

Many Macs are vulnerable due to publicized but unpatched security issues with Safari. Square Circle Consulting, LLC recommends the following for users running versions of OS X prior to Lion: Switch to a browser that’s being kept up-to-date, such as Firefox, and stop using Safari. Select Apple menu->Software Update… and install all security-related updates such as Security Update 2012-004 and Java for Mac OS X 10.6 Update 10. Run up-to-date commercial anti-virus software. Prepare to upgrade to OS X 10.7 Lion or 10.8 Mountain Lion. Background Historically, Apple has only released comprehensive security updates for the current and previous versions of Mac OS X. The day after the release of … Continue reading

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Posted in Tips