5 Key Areas to Review When Performing a Branding Audit
Running regular brand audits for your small business are important steps in ensuring that your brand is consistent and memorable to your target audience. Here are five things you should review when conducting a branding audit for your small business:
- Brand Visuals
Take a look at your brand’s visual identity, including your logo design, color palette, and typography (fonts). Is your branding consistent across all platforms, including your website, social media, and print materials?
- Messaging Strategy
The tone and clarity of your messaging are just as important as your visual identity. Review copy such as advertising headlines, calls to action on your website and in ongoing social media posts. Is your messaging consistent and on-brand? If not, rewrite to be sure it accurately reflects your brand’s mission, values, and tone.
- Define your Target Audience
Your brand should appeal to your main target audience(s) and be tailored to their preferences and interests. Consider conducting small focus groups with your clients and strategic partners to gain insights into your target audience and how to best appeal to them.
- Consistency Across Media
In today’s digital age, a strong online presence is crucial. Review your website, social media accounts, and other digital channels but don’t forget about traditional media and print sales collateral. Ensure that your brand’s visual identity and messaging are consistent and that your online presence accurately reflects your brand’s values and mission.
- Competitor Differentiation
Take a look at your competitors and evaluate where your company differs in terms of product offerings, staff, pricing, and processes. Are these valuable pieces of content reflected in your visuals and copy across all channels?
Performing a branding audit for your small business can be a valuable exercise in ensuring that your brand is consistent and memorable. By reviewing these top five areas regularly, you’ll easily identify areas for improvement and ensure that your company’s marketing and branding are successful in the long run.
Need help with any of the above items? Tingalls is here to help! Contact us for a free consultation today.