Search Engine Optimization Archives - Page 4 of 5 - Tingalls Graphic Design

What is Google +1

Google +1 is different than Google Plus, although they both were rolled out at roughly the same time. The +1 is a way to “like” or recommend a website or business to others while Google Plus is a new social media outlet that is designed to function in a manner similar to Facebook. If you have a Google account, typically this is an email or Gmail account, then you can begin recommending your favorite websites and businesses. Do a simple Google search, of the results that appear you’ll see a small box with a +1 in it to the right of the company name. This is where you click to […]

Posted in Marketing, Search Engine Optimization, Tips

Writing for the Web is Different

We firmly believe that if Shakespeare was around today and trying to write for the web he’d fail miserably. And it’s not just Shakespeare that doesn’t translate well from print to the internet, it’s a challenge for most traditional print writers to overcome the differences between print and the web. Web writing is different for a number of reasons the biggest reason is that people want their web content to be found on search engines, so they’re tailoring their writing to use search engine optimization (SEO) strategies which will earn them a higher ranking on a search engine results page. Writing using best SEO practices is very different than writing […]

Posted in Copywriting & Blogging, Marketing, Search Engine Optimization

How to Create “Link Juice”

Link juice is a search engine optimization (SEO) term you might hear thrown about, but the most basic definition of link juice is link building or sharing the links for companies you recommend and them, in turn, sharing your website link. Link juice is the life blood of search engines and it is something most websites covet. So how do you create link juice and become a part of this search circulatory system? Create content that people will want to link to, that they’ll post, recommend, and refer others to. Basically, the more people that recommend you, the more authoritative or useful you appear to the little “spiders” sent out […]

Posted in Marketing, Search Engine Optimization

What is Link Building and Why is it Important?

A link on a website is a direct connection that when clicked hops the reader directly from your website over to somebody else’s. It’s something most of us use every day when we’re online, even just Googling something and following that link to the company we want is taking advantage of this little bit of technology. Having other websites add a link to your company on their site is considered a rave review by the search engines. Adding more outbound links to your site typically helps your link building but it’s the incoming links that really give you an advantage over your competition. Link building is a proven and verified […]

Posted in Marketing, Search Engine Optimization

Are your PDFs SEO Friendly?

Some people shy away from using PDFs on their websites because they’re afraid that this format cannot be scanned by search engines. But rest assured, your PDF can and will be included in search engine rankings. This means that each and every PDF you use on your website should be optimized to take advantage of the content and to boost your rankings. So how do you make a PDF SEO friendly? Text Based PDF Search engines can crawl through content on text based PDFs, not on image based ones so you need to create your PDFs with text editing software, like MS Word, and not in image editing software, like […]

Posted in Search Engine Optimization, Tips, Website Design

10 SEO Tips for Small Businesses

1) DON’T Get Banned – It seems weird to start a list of things to do with a “don’t” but betting banned from a search engine is the number one thing you do NOT want to happen. Learn the difference between legitimate keyword placement and link usage and the stuffing that spammers use to “trick” search engines to rank them highly. Search engines are cracking down on this and banning repeated violators so it’s key to use SEO techniques as a tool and not to abuse them. 2) Blog! – There is a catchphrase you’ll constantly hear when talking about websites and search engines and that is “content is king” […]

Posted in Advertising, Marketing, Search Engine Optimization, Tips

Google Analytics: The Next Step

Once you’ve installed Google Analytics and played around with the basic features you can see how it can become a little addicting. Everyone loves feedback and Google is willing to give you tons of it. If you can devote the time to learn how to gather it and then turn it into working information you can gain some really valuable marketing data. Analytics Intelligence Monitor trends in your customer’s viewing habits to see what is driving their visits to your website. Maximize this information by tailoring the reports to suit your company image and marketing efforts to see what’s working for you. Advanced Segmentation With advanced segmentation you can pull […]

Posted in Copywriting & Blogging, Marketing, Search Engine Optimization, Tips

Google Analytics Basics

Now that your website is live, you’ve seen customers interact with you through it and you know that people have found your business after doing an online search and landing on your webpage, then what? Are you getting as much value out of your webpage as you could be? And how do you know what people are responding to when they discover your online presence? Google Analytics is one great way to see deeper into your website and uncover more about the traffic and your marketing effectiveness. Armed with the following information you can find through Google Analytics you’re better able to target your audience, strengthen marketing initiatives and convert […]

Posted in Marketing, Search Engine Optimization

SEO 101: Selecting Your Company’s Keywords

The biggest driver of search engine optimization is keywords, it is the foundation that search engine optimization was built upon and is still pulling the search train. Just imagine how useful those little keywords are, you type in the words logo design and BAM! You’re given a list of businesses who do logo design, you’re given the definition of logo design, you find tools where you can make your own logos, etc. But notice how everything is related to logo design. Now, imagine you’re not optimizing your website for keywords and, although you do logo design, you never actually mention that phrase anywhere on your website. This means you will […]

Posted in Copywriting & Blogging, Search Engine Optimization, Website Design

How to Use SEO to Work around Google’s Panda Update

If you keep track of your website’s visitor numbers you may have had a shock back in February or March. This is when Google implemented their Panda Update which has hit some businesses so hard that they’ve lost 50% or even more of their organic visits from Google. This has left many online retailers and website owners pulling out their hair and questioning why Google would do this to them. Well, the thought behind Panda is that it’s just another step in the war against spammers and a tool to help quality sites rise in the rankings while poor ones slip away. Remember that Google needs to have happy searchers […]

Posted in Search Engine Optimization

SEO – At the Very Least Do These 3 Things

Tapping into the power of the internet is one of the best things you can do to promote your company. Take a minute to reread that sentence because it’s one of the most important things to understand in our computer driven society. Creating an online presence (i.e. your own website) is a very important step for your business, but it’s just the first in a series of steps you can take to establish your company as a leader in your industry and dominate your competition. Whether you understand SEO (Search Engine Optimization) a little, a lot or have never heard of it before, it is one of the best things […]

Posted in Search Engine Optimization

Professional Copywriting Services – NEW!

Tingalls Dzyn offers professional copywriting services for your website, emails, print, tradeshow and other materials. At Tingalls Graphic Design well-crafted written messages work hand in hand with eye-catching designs to engage the reader in the most effective, targeted and persuasive way. What you say is important! General Writing – Create content that gets your message across in the most effective way possible while shedding a positive light on your company and increasing credibility. Blog Writing – Blogs are a great tool to reach out to your customer base while establishing a company voice. Promote your business on a regular basis in a way that encourages lasting relationships. SEO Copywriting Services […]

Posted in About Tingalls, Advertising, Copywriting & Blogging, Email Marketing, Print & Package Design, Search Engine Optimization, Website Design

Is your blog actually hurting your website's SEO?

When it comes to search engine optimization, I’m sure you’ve heard the adage “content is king.” And, what better way to add continual content than by using a blog. We agreed! So we set up our own free blog at WordPress and posted weekly tips and news. All was going fine until we found out that our blog was actually ranking higher than our website… On no! What we decided to do is move all the tools and administrative ease that WordPress offers into our website in a section called “tips”: www.tingalls.com/tips/ The results? All the blog articles that we write now enhance our search engine optimization instead of hurting […]

Posted in Search Engine Optimization, Tips, Website Design

The Easy Way to Make SEO Affordable

If there are two things nearly every business owner looks for in the search engine optimization process, it’s a way to make it faster and more affordable. Faster we’ll cover another day; when it comes to more affordable, there’s a right way and a wrong way to look at things. The wrong way is trying to save money by going with a low-cost provider, or even one that’s doing business overseas. Why is this such a bad idea? Because more often than not, you aren’t going to get quality search engine work – you’re going to get a set of articles and pages that reflect a poor understanding of what […]

Posted in Marketing, Search Engine Optimization, Tips

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