Category Archives: Advertising

10 Google Analytics Stats You Should Be Watching

Do you ever wish you could have your customers tell you exactly what they want from your website? Wouldn’t it be nice if they would let you know in advance which articles they would read, offers they would respond to, and ads they would find compelling? While you’re not likely to get these kinds of insights in an email or survey, the information isavailable to you if you know where to look. The only problem is that most business owners and marketers ignore the one reliable source of data they have on customers and behaviors: Google Analytics. Completely free and immensely valuable, Google Analytics can tell you a great deal about where your … Continue reading

Posted in Advertising, Best Practices, Goals, Google, Tips, Website Design

15 Great Blog Topics You Can Use Today

Every marketer on the planet knows you need lots of fresh content to attract attention from Google and succeed with search engine optimization, but getting started on new blog posts can be difficult. Continue reading

Posted in Advertising, Blogging, Copywriting, Goals, Search Engine Optimization, Small Business Marketing, Tips

Branding Trends

Tingalls Graphic Design is super-excited to be the first agency in Madison to offer to latest in branding trends – The Rock. Continue reading

Posted in Advertising, Branding, Creativity, Tips, Tradeshow Marketing

Brand Re-Boot

Last week we talked about what a brand is and how your corporate culture and mission statement protect and promote that brand. In short, your brand is your promise to the world, your pitch to strangers and your company’s values. Sometimes that’s not enough to save a brand. How do you know if your brand is failing? Here are a few tips: Continue reading

Posted in Advertising, Branding, Corporate Culture

Social Media Marketing Part 1 – Who Tube?

Everyone knows about Google – but did you know that YouTube is the second most used search engine? Read some more and learn how to take advantage of this fun and exciting tool. Continue reading

Posted in Advertising, Creativity, Social Media Marketing, Tips

Where’s your blog?

How to Write a Blog Post

It’s 2015 and the New Year is a great time to make some resolutions about your website, arguably your most effective marketing tool. You’ve been thinking a blog for a while now, but is it really worth the effort? The answer to that is a resounding yes! Continue reading

Posted in Advertising, Blogging, Branding, Copywriting, Search Engine Optimization, Small Business Marketing, Social Media Marketing, Tips

Are Native Ads a Good Solution for Your Website?

One of the current trends in marketing & web design is something called native ads, which is defined as “a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.” This definition comes from Sharethrough, the world’s largest in-feed advertising exchange. What this means, in essence, is that native ads live within the content of a web page, as opposed to off to the side (usually in a right-side banner area) as we’ve grown accustomed to in web design over the years. Sharethrough’s opinion is that “native ads are more visually engaging than banner ads.” At Tingalls … Continue reading

Posted in Advertising, Small Business Marketing, Website Design

Keep It Short: The Benefits of Brief, Clear Content

In a world where we’re berated with information, the last thing most people want is long-form copy that’s more metaphorical than understandable. Don’t get me wrong, there’s always room for a brand’s personality & style to shine through. But we have to be as clear, brief & impactful as possible when broadcasting our messages — both electronically & in print — while making sure we connect on an emotional level with our audience. Some great examples of this are “Just do it,” from Nike, and “Think Different,” from Apple. Even this blog post is designed to be incredibly short. It’s a great exercise for our minds, which trains us to … Continue reading

Posted in Advertising, Blogging, Copywriting, Direct Mail, Email Marketing

How the Wrong Marketing Piece Can Kill Your Tradeshow or Networking Event

The success of a tradeshow or networking can literally make or break your company. In fact, entire businesses and careers have been built from sales made in a few precious moments face-to-face with prospects and important decision-makers. But, too many business leaders ignore the importance of the marketing materials they bring to tradeshows, conventions, and other similar gatherings – particularly their business cards, fliers, and brochures. It’s not an overstatement to say that the wrong piece, even just one poorly designed one, can kill any progress or sales opportunities you might have made otherwise. Here are five of the biggest reasons why: 1. You want to stand out in a … Continue reading

Posted in Advertising, Networking Tips, Print Design