Back in April, when Google rolled out its “Mobilegeddon” update, there was a lot of panic and disinformation zipping about. So Tingalls Graphic Design put together a few articles to make sure our readers had all the information we had, as soon as we had it. It’s been a few months and the “mobilegeddon” update did affect search engine listing pages (SERPs). So if you’re feeling out of the loop or want to revisit the issue, check out these articles. The True Cost of Lost Mobile Traffic If currently your website is utilizing optimal keywords and fresh relevant content, it’s a non-sleeping, never-surrendering, always on-time, no sick days salesperson for you […]
When websites first became popular, it was a milestone for your marketing to just have a website that worked. But, like all technology, the web has continued to evolve – quickly and in many directions. A website for 2015 needs to be not only mobile-friendly, visually stunning and have new content often. A big measure of how Google rates a website is fresh and continuously growing content. This is a major switch from the website thinking of the early 2000s. Now, to stay well ranked on Google search results pages, you need to be timely and relevant. More and more successful online brands are making sure they have on-going and […]
In our ongoing efforts to keep clients and friends up to date, here are the latest questions from our FAQ file:
Everyone knows about Google – but did you know that YouTube is the second most used search engine? Read some more and learn how to take advantage of this fun and exciting tool.
It’s 2015 and the New Year is a great time to make some resolutions about your website, arguably your most effective marketing tool. You’ve been thinking a blog for a while now, but is it really worth the effort? The answer to that is a resounding yes!
There are a lot of reasons why websites don’t quite live up to your expectations but, by addressing the following issues you can help boost the popularity of your website, the number of visits you get, your leads and future customers/clients. 1) You’re not taking advantage of social media – Social media is the modern version of word of mouth advertising and it’s a very important way to reach new audiences and promote loyalty among your current fans. 2) You don’t have a Search Engine Optimization (SEO) framework built into your site – SEO is constantly changing, but defining your keywords, writing informative and engaging content, and entering your meta […]
Most website are designed to attract viewers and yet there are sites that aren’t putting website best practices into use and are instead turning off customers or not drawing them in in the first place. Tingalls Graphic Design has pulled together six website best practices to help you attract and keep visitors to your website. 1) Compelling content. The content on your website is meant to attract people and keep them there. If you’re writing for search engines or trying to be too clever with your content you may be turning away visitors in droves. Tell people what they want to know in a straight forward, succinct manner and only […]
If you’re wondering why your website visitors aren’t taking action and clicking on your links, then you may want to consider making a small simple change to how you’re leading them through your sales funnel. A common mistake in designing web pages is to use an underlined word or phrase as the hyperlink to lead the visitor to the page you want them to go. A much more effective method is to simply change the hyperlink into a button. Buttons are much more intuitively click-friendly. Oh, and color makes a difference. The Mequoda group reports a split test where the only variable on the landing page was the order button […]
There is a very good article in the most recent issue of InBusiness Magazine about “The Online Video Phenomenon.” The article does a nice job presenting the emergence of online video as a powerful marketing tool as well as providing businesses with some things to consider if they are thinking about creating video content for their website. In this blog posting, I wanted to touch on one of the topics in the article where they discuss the cost of producing an on-line video: “Overall, the cost of producing videos in high definition can range from $500 per finished minute to $3,000 and up per finished minute, depending on variables like […]
This is a question that haunts many companies, the all important Google page rank, the standard by which all is measured in your industry. Or is it? Let’s first clear up one misconception. Having a high ranking website isn’t the end-all-be-all-crowning-accomplishment of a website. Higher ranking websites on Google can bring you additional traffic, but if you have a bad website that doesn’t offer a good user experience you won’t get conversions anyway. The lesson here – focus on creating a great website with a good user experience that converts those viewers into customers. That said – you still want that #1 Google position. So why does your competition rank […]