Lately, some of our clients have been asking about purchasing an SSL for their website. Usually, it’s because they’ve heard it’s a big trend in web design and Internet marketing, but might not know exactly what it is or how it can help them. And, there are also scams selling fake SSLs, taking your money and never touching your site. So, let’s get to the bottom of things by answering a few questions that might be on your mind… What is SSL? SSL stands for Secure Sockets Layer, and it basically means that a website that’s hosted in this way forms a secure, encrypted connection with each visitor. You might […]

The visuals on your website are important. Not only do they help tell a story and enhance your credibility, but they make an instant impression. In fact, researchers estimate the human mind can process images one thousand times faster than text. That means potential customers notice the photos you use on your web pages, at least subconsciously, before they ever process any of your actual messaging. Understanding the power of images isn’t just about knowing which ones to use, however. It’s also about knowing where to find them. In particular, to realize you should be purchasing royalty-free images from sites like istockphoto.com instead of snatching them off of Google. From […]

Usually, when business owners talk to us about web design, they are particularly interested in layouts, logos, and colors. However, as important as these elements are, it’s often the “extra touches” that separate good websites from great ones. It’s the smaller details that bring everything together and make your pages stand out. What are these extra touches that make such a difference? Here are five should pay particular attention to… #1 Photos and Images Because the human mind picks out images faster than text and other webpage ingredients, we are naturally drawn to photos, drawings, and charts. The visual elements your web designer chooses for your website shouldn’t be random, […]

It seems hard to believe, but web design has been a “thing” for more than 20 years. In those two short decades business as we once knew it changed more than it had in the previous 200 years. The Internet revolutionized small business – and continues to evolve at lightning speed. The Internet came with a few caveats, however. It was the great leveler, allowing small business to compete with their larger, slower moving cousins. Suddenly, Small Local Business was just as viable as a Large Corporation. But small business had to adapt their offerings as well – small business was suddenly competing (if indirectly) on the global stage. Enter […]