Category Archives: Recession Marketing

Why Buy Local?

Check out this fun infographic we designed for Dane Buy Local to help spread the word about how great making purchases from local merchants can be.

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Posted in Infographic Design, Print Design, Recession Marketing, Small Business Marketing

What Can You Control and Influence in Your Marketing?

The three circles above represent your marketing (digital or off-line) and your marketing’s ability to attract leads. Your marketing content – the actual messages you communicate and to whom you direct those messages as well as where you distribute them and how frequently — is what you can control. By targeting who it is you are creating your content for, directing your messages to, as well as where you distribute them and how frequently you create and distribute those messages all work to influence those who discover/receive your content and messages to the end goal of those folks inquiring further about your products or services, or even making a purchase. … Continue reading

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Posted in Advertising, Color in Marketing, Email Marketing, Recession Marketing, Small Business Marketing, Social Media Marketing

Networking Tips

(Excerpts taken from presentation by Todd Kent from Action Coach) We’ve all heard how networking can help grow your business, but do you know how to make your networking effective? Here’s a review of the networking tips Todd Kent of Action Coach offered at this morning’s Fitchburg Chamber of Commerce breakfast event. 1) Make it about them – When starting a conversation with someone new, ask questions and make the discussion about them. Folks would rather talk about themselves than hear about your company’s product/service. “Leave the ego at the door,” Todd says. 2) Know you want to meet – Make a goal of meeting “the marketing person of ABC … Continue reading

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Posted in Networking Tips, Recession Marketing, Tips

Is Word-of-mouth really a Successful Form of Advertising?

By Jenna Lawfer, Marketing Specialist, Tingalls Graphic Design How many of you say that word of mouth advertising is your main form of business growth? Yeah, we did too. Contrary to popular thought, word-of-mouth isn’t a magical phenomenon that happens without any effort, as Tara and I were reminded Friday at a seminar given by Matt Hackett of the San Francisco advertising agency Hackett and Tate. Let’s start here. What company comes to mind when I give you the following industries? – Local car dealer? – Furniture store? – Fast food restaurant? I bet you could name one company for each category instantly (mine just in case you were curious … Continue reading

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Posted in Advertising, Recession Marketing, Small Business Marketing, Tips

The Easy Way to Make SEO Affordable

If there are two things nearly every business owner looks for in the search engine optimization process, it’s a way to make it faster and more affordable. Faster we’ll cover another day; when it comes to more affordable, there’s a right way and a wrong way to look at things. The wrong way is trying to save money by going with a low-cost provider, or even one that’s doing business overseas. Why is this such a bad idea? Because more often than not, you aren’t going to get quality search engine work – you’re going to get a set of articles and pages that reflect a poor understanding of what … Continue reading

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Posted in Recession Marketing, Search Engine Optimization, Small Business Marketing, Tips

11 Tips to Boost Business in 2011

1. Be seen as a Pro. Write an article about your profession or services and submit it to your local newspaper or neighborhood association’s newsletter. Sometimes they’ll offer a free ad next to your article in exchange for the content. 2. Check your Benefits. Most organizations offer free advertisements or business listings in their publications when you become a new member. Check with your organizations to see that you’re reaping all your member benefits. 3. Join forces. Contact vendors you regularly do business with. You may have the same niche and can share client lists. 4. Exhibit. Showcase your services or products at an upcoming tradeshow. Be sure to have … Continue reading

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Posted in Recession Marketing, Social Media Marketing, Tips

“Resolutions” too daunting? Try these New Year’s “Intentions” instead.

Reposted from Rhonda Abrams, USA TODAY It’s that time again, time for New Year’s resolutions. You may be making a few resolutions for your personal life such as quitting smoking or losing weight. But what are your hopes and aspirations for your small business in 2011? How do you intend to make this year better for you as an entrepreneur? What are your small business New Year’s resolutions? Don’t like the idea of “resolutions?” My friend Connie lists “intentions” instead of “resolutions.” “What’s the difference?” I asked Connie. She explained that an intention is a direction — a course you set for yourself. You can’t fail at an intention; sometimes … Continue reading

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Posted in Recession Marketing, Tips

10 Business Building Tips

As you may know, Tingalls Design has grown solely by networking and word of mouth marketing. Below are some of my best kept secrets to help build your business. 1. Be seen as a pro. Write an article about your profession and submit it to your local newspaper or neighborhood association’s newsletter. 2. Vehicle Mobile advertising. Letter your vehicle’s bumper with your website address. 3. Join forces. Contact members of your power team; vendors you regularly do business with. You may have the same niche and can share client lists. 4. Exhibit. Showcase a new product or service at an upcoming tradeshow. 5. Be generous. Offer your services for free … Continue reading

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Posted in Networking Tips, Recession Marketing, Tips

Why You Must Market During a Recession

During the Great Depression that began in 1929, many companies we still know today kicked into high gear with aggressive marketing while their competitors cut the marketing budget. Proctor & Gamble is a prime example; even though shareholders screamed for less advertising, P&G increased it while their competitors cut back or discontinued it. As a result, P&G survived the Great Depression financially healthy. Almost 70 years later, P&G is still a well-known firm because during each recession that came after the Depression, they increased their advertising. You can bet they’re increasing their marketing now because they’ve proven to themselves that the strategy is smart. So how does this 70-year old … Continue reading

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Posted in Print Design, Recession Marketing, Website Design