Tag Archives: website design

Tingalls Design vs. “The nephew’s girlfriend’s brother’s best friend” Website Designer

Your website will most likely be the largest investment you make to round out your company’s marketing efforts. Do you really want to leave the success of your online presence in the hands of someone who’ll design it for a six-pack of beer? Below are five important factors to consider with your website design that will push Tingalls Graphic Design to the top of your list. 1. Experience. How many professional and successful websites has your nephew created? Since 2000, our firm has designed and developed 100s of websites. We stay on top of current design trends, coding platforms, and know the ins and outs when it comes to what … Continue reading

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Posted in Website Design

Two Hidden Details that Make or Break SEO

For most business owners and marketers, success in search engine optimization comes down to a simple equation: use more keywords and get more links, then watch as traffic flows to your website and new customers show up day after day. It’s a simple strategy, but a winning one… right? In theory, that’s the way things should work. However, this narrow approach to SEO overlooks something important. Namely, that more search traffic doesn’t necessarily mean more sales. In fact, it could even mean fewer, if you are bringing the wrong visitors to your website or letting an over-emphasis on search optimization ruin your message. To see why this is so important … Continue reading

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Posted in Keyword Optimization, Search Engine Optimization, Website Design

Best of Design Blogs

Continuing our end-of-year blog round-up, this week’s topic is design. We’ve pulled together our most popular blogs about design. These blogs cover topics from package design to logo colors. Check ‘em out and see if we haven’t answered your design questions. Packaging Design If you manufacture any sort of product, you know how important packaging design is. Regardless of your industry, there is a bevy of competing products. So how do you get your product recognized and ahead of the competition? Read more… Love Your Logo The history of logos is long and varied and somewhat out of the scope of this piece, but take just a moment to think … Continue reading

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Posted in Best Practices, Blogging, Graphic Design, Logo Design, Print Design, Website Design

Best Of Blog: Mobile Updates

Back in April, when Google rolled out its “Mobilegeddon” update, there was a lot of panic and disinformation zipping about. So Tingalls Graphic Design put together a few articles to make sure our readers had all the information we had, as soon as we had it. It’s been a few months and the “mobilegeddon” update did affect search engine listing pages (SERPs). So if you’re feeling out of the loop or want to revisit the issue, check out these articles. The True Cost of Lost Mobile Traffic If currently your website is utilizing optimal keywords and fresh relevant content, it’s a non-sleeping, never-surrendering, always on-time, no sick days salesperson for you … Continue reading

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Posted in Best Practices, Blogging, Google, Google Mobile Update 4/21/15

Web Design by Design

Websites – by now it’s a staple of any successful marketing mix. But there are shades of grey between the black and white of a good or bad website. The difference between “a website” and “the website” is more than just cosmetic. A good website offers simple, positive user experiences (UX) and turns visitors into customers. The criteria for good UX changes from day to day. Which is why you should select your website designer and developer carefully. Web Design Trends Using the word trends makes the art and science of a website seem flippant or seasonal. It’s not. The ideal website not only incorporates the latest best practices for … Continue reading

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Posted in Website Design

Web Design Part II – Tools, Terms and More

Web Design 2016 and Beyond Part II – Tools, Terms and More Last week (link) we talked about the history of the Internet. Websites are inherently dated products, as much as any print collateral you might generate. Trends in design and technology wash across the web as surely as they do in fashion, film, and any other form of technical art. Anybody can spot an “old” website – and even though they still work, websites should be thought of as software – something you invest in and continually update. Language of Web Design Perhaps the hardest part of the web design process for clients is the nearly foreign language that … Continue reading

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Posted in Website Design

Creative Corner: How to Draw Custom Letters in Illustrator

Our talented designers here at Tingalls Graphic Design are always making something creative. Whether it’s on their Mac, a sketchpad or the back of a napkin, their ability to create beautiful art is astounding. One theme that often gets discussed is fonts and custom letters. One issue with custom, hand-drawn letters is that there can be inconsistencies in a family of letters. But a super-cool technique that we found at Lynda.com eradicates this problem, while offering an interesting marriage of tech and old-school lettering. Here’s a link to a video by a gentleman named Deke McClelland, who details how the technique works. He details work originally drafted out with a … Continue reading

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Posted in Branding, Creativity, Graphic Design, Logo Design

Website Design Best Practices: The Homepage Experience

Anyone with a driver’s license can get from point A to point B in a car. But to excel as a professional in NASCAR or Formula One racing, you’ve go to have some serious skills that have been attained by many years of study and real-world experience. Website design is the same way. Although you, or someone you know, may be able to put together a website, calling upon the expertise of a professional can go a long way in getting you to the “finish line” ahead of your competitors. There’s an art and craft to the process of website design — not only in creating an attractive aesthetic, but … Continue reading

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Posted in Graphic Design, Small Business Marketing, Website Design

The Value of Outsourcing

Does your business outsource? Depending on the size of your company, you may outsource lots work to or you might currently have no partners you outsource to. Either way, we’ve got a question for you: what is your perceived value of outsourcing? Outsourcing can have an immense impact on the quality of your products or services, as well as the overall success of your company. When you alleviate difficult, time-consuming tasks that you might not be the best at (I have an immense shortcoming with accounting myself), you free up time to build your business. Being able to spend more time on improving sales, products or services means your company … Continue reading

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Posted in Mobile Optimization, Search Engine Optimization, Website Design

Is Your Website Design Aimed at High-Context or Low-context Customers?

The answer to this question can be a deciding factor in whether your website design is creating raving fans, or increasing your website’s bounce rate (the amount of people that leave your site in under 30 seconds). The theory of high-context and low-context cultures is a concept that was coined by Edward Hall in his 1976 book Beyond Culture. Now you might be thinking, back in 1976 there weren’t even personal computers, let alone an Internet, so how can an almost 40-year-old book have any relevance when it comes to websites? Good question. The answer lies in the underlying principals of Hall’s theory, which supposes that the culture of a … Continue reading

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Posted in Branding, Small Business Marketing, Tips, Website Design

Best Practices for Website Design

Whether you have a website you’re looking to revamp, or are in the process of creating a new one, there are some best practices you’ll want to be aware of to make sure your website design is the best it can be. Not All Code is Created Equal Coding, or the language on which your website is built, is an important component of website design. If your code is built well, it will make for a better user experience because pages will function optimally and load faster. How your site is coded also affects your SEO (Search Engine Optimization), which is critical to gaining more traffic on your site. Content … Continue reading

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Posted in Search Engine Optimization, Small Business Marketing, Website Design

10 Reasons Why Your Website Might be Under-Performing

There are a lot of reasons why websites don’t quite live up to your expectations but, by addressing the following issues you can help boost the popularity of your website, the number of visits you get, your leads and future customers/clients. 1)      You’re not taking advantage of social media – Social media is the modern version of word of mouth advertising and it’s a very important way to reach new audiences and promote loyalty among your current fans. 2)      You don’t have a Search Engine Optimization (SEO) framework built into your site – SEO is constantly changing, but defining your keywords, writing informative and engaging content, and entering your meta … Continue reading

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Posted in Advertising, Search Engine Optimization, Social Media Marketing, Website Design

6 Website Best Practices to Attract Viewers

Most website are designed to attract viewers and yet there are sites that aren’t putting website best practices into use and are instead turning off customers or not drawing them in in the first place. Tingalls Graphic Design has pulled together six website best practices to help you attract and keep visitors to your website. 1)      Compelling content. The content on your website is meant to attract people and keep them there. If you’re writing for search engines or trying to be too clever with your content you may be turning away visitors in droves.  Tell people what they want to know in a straight forward, succinct manner and only … Continue reading

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Posted in Advertising, Copywriting, Search Engine Optimization, Website Design

Why Isn’t My Website #1 on Google?

This is a question that haunts many companies, the all important Google page rank, the standard by which all is measured in your industry. Or is it? Let’s first clear up one misconception. Having a high ranking website isn’t the end-all-be-all-crowning-accomplishment of a website. Higher ranking websites on Google can bring you additional traffic, but if you have a bad website that doesn’t offer a good user experience you won’t get conversions anyway. The lesson here – focus on creating a great website with a good user experience that converts those viewers into customers. That said – you still want that #1 Google position. So why does your competition rank … Continue reading

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Posted in Search Engine Optimization