Last week we talked about what a brand is and how your corporate culture and mission statement protect and promote that brand. In short, your brand is your promise to the world, your pitch to strangers and your company’s values. Sometimes that’s not enough to save a brand. How do you know if your brand is failing? Here are a few tips:
What is a brand? Marketing experts have struggled to wring every nuance from the word, for nearly a hundred years. Should your brand be re-booted?
The mighty upset! Epic highs and perilous lows at the Tingalls Graphic Design office last Friday as the February Spoons Championship battle was decided.
Content that counts comes in many forms. This isn’t your first day on the Internet – odds are you have a Facebook account, Twitter feed or even more. Have you noticed any patterns? Everything happens at light speed, in short tiny bursts of concentrated information. This is counter intuitive – the assumption is that audiences want detailed and elaborate explanations of services and products, events and everything else.
It’s not your Spidey-Sense tingling, you’re feeling Project Success. It’s what we at Tingalls Graphic Design call “The Awesome Index.” At Tingalls we deal with awesome all day, so we’re not willy-nilly with the term Project Success. It’s a direct result of our creative process.
Everyone knows about Google – but did you know that YouTube is the second most used search engine? Read some more and learn how to take advantage of this fun and exciting tool.
When you think brainstorming, you probably think of a stuffy room, some paper, a handful of people and maybe some Mountain Dew. That’s cool. Maybe it’s not your specialty. But here at Tingalls, creative is our bread and butter.
The competition is really heating up at Tingalls Graphic Design, the national headquarters of the Tingalls Spoons League. At this point in the season, the championship is really still up in the air. There is a clear rivalry between Project Manager JoAnna, and Tingalls founder, Tara. Both are expert players with little mercy for the less experienced.
Thinking it would be great to get more customers from your website in 2015, or that you haven’t been making the most of Internet marketing opportunities? You certainly aren’t alone – this is the time […]
Our talented designers here at Tingalls Graphic Design are always making something creative. Whether it’s on their Mac, a sketchpad or the back of a napkin, their ability to create beautiful art is astounding. One […]
In the first installment of this series, we discussed six ways a graphic designer can improve their credibility factor. In part two, we’re serving up five more tips on the subject. And although we’re talking […]
Have you ever met someone who was obviously an expert at something? Probably. But have you ever met an expert that you would absolutely never work with because you had no respect for them, or […]
Anyone with a driver’s license can get from point A to point B in a car. But to excel as a professional in NASCAR or Formula One racing, you’ve go to have some serious skills […]
To many, Twitter is quite the strange bird. Trying to figure out how to successfully use it can feel like attempting to get all the sides of your Rubik’s Cube (remember those?) to be the […]
In our previous series, Blogging 101, we talked extensively about many of the best practices associated with writing a blog. But what about the hierarchy of how your blog is set up? In other words, […]
For many business owners, a Facebook Fan page can be a great asset in connecting with customers, sharing products or services, or stating your opinion on a topic that’s relevant to your audience. Setting up […]