Pantone Color of the Year 2011: Not Your Grandmother’s Shade of Pink

This is not the shy pink of dawn, the sleepy pink of summer lemonade, or the tidy pink of gingham curtains. This is pink with attitude. A bold, intense, don’t-ignore-me color.

Honeysuckle 18-2120, the PANTONE Color of the Year for 2011, is a confidant, assertive shade of lusciously saturated pink that fuels our desire for change and ignites our spirit, to help us meet the challenges of everyday life. It commands our attention and rewards us with a good dose of confidence and energy. Showing up just about everywhere from men’s and women’s apparel and accessories to footwear, cosmetics and furnishings for the home, Honeysuckle has become a global call for positive thinking and concerted action. Read more about the Color of the Year at http://www.pantone.com/coy2011

A LOOK BACK AT 10 YEARS OF PANTONE’S COLOR OF THE YEAR

Each year, Pantone surveys the cultural color landscape and pinpoints an emblematic color that both reflects the zeitgeist and portends the central, imminent color trend across every industry where color is crucial to success.

To decide on the Color of the Year, Pantone color experts confer with a broad cross section of designers from around the world who are involved in fashion, home furnishings and industrial and print design to find out the colors they think will be important in their businesses for the coming year. This input is sifted to find the color family that is fresh and new, as well as common to many different industries. From there, Pantone narrows the palette down to a specific shade within that color family that is consumer friendly and can be used to sell all types of products and packages.

In making its annual color selection, Pantone also considers cultural factors such as social issues, the economy, technology, lifestyles and play styles, diversions, entertainments and the needs, moods, fantasies and aspirations of consumers.

Here is a look back at the first millennial decade as seen through the PANTONE Color of the Year prism:

(Excerpt from TONES by PANTONE v2.01: Color News & Views)

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