Advertising Archives - Page 3 of 3 - Tingalls Graphic Design

Outsourcing Can Increase Your Bottom Line

Have you ever considered outsourcing your marketing or design projects to a freelancer? Did you know it can actually increase your bottom line? By outsourcing, your business can continue marketing in tough economic times and avoid the expense and commitment of hiring additional staff. Remember, the best outsourcing arrangements are partnerships. Ideally at Tingalls Graphic Design, we work with you, not for you. It’s a win-win relationship for both of us. As a business owner and/or decision-maker, consider the following benefits of outsourcing: Controlled Costs Cutting costs may not be the only reason to outsource, but it’s definitely a big one. By outsourcing, money is more readily available for use in […]

Posted in About Tingalls, Advertising, Copywriting & Blogging, Logo Design, Marketing, Tradeshow Marketing

The Importance of Font

You put a lot of thought into your company colors, the images or icons you’ll use to represent your company, the placement of elements on your website and print materials, but did you stop to consider the font style you’d use to convey your message? Font selection is just as important, if not more important, than all of the other elements combined. The wrong font and your company message (or even the name) could be confusing, even downright unreadable. Sometimes the font choice is pretty obvious, a construction firm won’t be represented well by a font that looks like a calligraphy master created it. Likewise, a wedding planner probably won’t […]

Posted in Advertising, Branding, Logo Design, Print & Package Design, Website Design

Do You Need a Logo?

A quick search on Google and you’ll find a number of graphic design and marketing companies give you lists of reasons why you need a company logo. BUT not everyone needs a logo. Having a little mark that symbolizes your company is sort of cool and a lot of people just simply want one, but how do you decide if you actually need one or not. The first thing you need to do is ask yourself why do you need a logo. There are no set rules to determine if you need a logo but a basic review of your company, your customers, your competition and your market may help […]

Posted in Advertising, Logo Design, Marketing

Branding vs. Logo

Before comparing branding and logos let’s take a step back and define what each element is. A logo is a symbol that consumers can quickly recognize as belonging to a business, product(s) or service(s). A brand is an idea or an impression that consumers have, branding is attaching that idea to your business. Branding also consists of the overall image you portray via your business cards, website and additional marketing materials. For example the “golden arches” of McDonald’s is iconic and just the sight of that big rounded yellow M makes you think of the restaurant. But the company’s brand is the impression it brings to mind, which for most […]

Posted in About Tingalls, Advertising, Branding, Logo Design

New Google Changes to Search Algorithm

Google has done it again, they’ve just announced another change to their algorithm but this one is expected to have a very significant impact, possibly affecting up to 35% of all searches. The new focus of the algorithm is on getting fresher and more-timely results for queries. Many Google searches are time sensitive and the people searching want the most recent news or cutting edge information and Google is now attempting to respond with up to the minute fresh information. What does this mean to website owners? It means that keeping current on your website and adding news or blogs will help your website appear fresh and packed with news. […]

Posted in Advertising, Search Engine Optimization, Tips, Website Design

5 Reasons to Continue with Print Marketing

Social media is growing daily with more and more outlets for businesses as well as individuals and more people embracing the technology as a way of life. But will electronic media ever swallow up print marketing? We don’t think so and here are our top 5 reasons why. There’s Credibility in Print Anyone can publish anything online, accuracy and reliability aren’t necessarily inherent in information found on the internet. But print carries a sense of credibility which boosts the reliability of a company. It’s Tangible There is something to be said about a piece of advertising that is tangible, one that you can hold in your hands, tuck in your […]

Posted in About Tingalls, Advertising, Print & Package Design

10 SEO Tips for Small Businesses

1) DON’T Get Banned – It seems weird to start a list of things to do with a “don’t” but betting banned from a search engine is the number one thing you do NOT want to happen. Learn the difference between legitimate keyword placement and link usage and the stuffing that spammers use to “trick” search engines to rank them highly. Search engines are cracking down on this and banning repeated violators so it’s key to use SEO techniques as a tool and not to abuse them. 2) Blog! – There is a catchphrase you’ll constantly hear when talking about websites and search engines and that is “content is king” […]

Posted in Advertising, Marketing, Search Engine Optimization, Tips

3 Key Components to a Good Postcard/Brochure Design

If you’re handing out print materials to your customers there are three key components that will help you create good print marketing materials. It doesn’t matter whether you are considering a simple postcard or a more complicated brochure; these tips will make your material more inviting and informative to the public. Defined Purpose The very first question you should ask yourself before designing a postcard or a brochure is what is your goal or your purpose. What are you trying to tell your audience? What action do you want them to take? You may find that you actually have a couple goals; perhaps you want to tell them about a […]

Posted in Advertising, Print & Package Design

Professional Copywriting Services – NEW!

Tingalls Dzyn offers professional copywriting services for your website, emails, print, tradeshow and other materials. At Tingalls Graphic Design well-crafted written messages work hand in hand with eye-catching designs to engage the reader in the most effective, targeted and persuasive way. What you say is important! General Writing – Create content that gets your message across in the most effective way possible while shedding a positive light on your company and increasing credibility. Blog Writing – Blogs are a great tool to reach out to your customer base while establishing a company voice. Promote your business on a regular basis in a way that encourages lasting relationships. SEO Copywriting Services […]

Posted in About Tingalls, Advertising, Copywriting & Blogging, Email Marketing, Print & Package Design, Search Engine Optimization, Website Design

Is Word-of-mouth really a Successful Form of Advertising?

How many of you say that word of mouth advertising is your main form of business growth? Yeah, we did too. Contrary to popular thought, word-of-mouth isn’t a magical phenomenon that happens without any effort, as Tara and I were reminded Friday at a seminar given by Matt Hackett of the San Francisco advertising agency Hackett and Tate. Let’s start here. What company comes to mind when I give you the following industries? – Local car dealer? – Furniture store? – Fast food restaurant? I bet you could name one company for each category instantly (mine just in case you were curious – Smart Motors, Don’s Home Furniture, McDonald’s). This […]

Posted in Advertising, Marketing, Tips

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