Category Archives: Tips

10 Google Analytics Stats You Should Be Watching

Do you ever wish you could have your customers tell you exactly what they want from your website? Wouldn’t it be nice if they would let you know in advance which articles they would read, offers they would respond to, and ads they would find compelling? While you’re not likely to get these kinds of insights in an email or survey, the information isavailable to you if you know where to look. The only problem is that most business owners and marketers ignore the one reliable source of data they have on customers and behaviors: Google Analytics. Completely free and immensely valuable, Google Analytics can tell you a great deal about where your … Continue reading

Posted in Advertising, Best Practices, Goals, Google, Tips, Website Design

What You Should be Reviewing in Facebook Insights

Do you ever feel as if you are flying blind on Facebook? Lots of marketers do. They realize that the world’s most popular social network gives them a great way to reach out to customers, fans, and prospects, but aren’t sure how to measure the progress they are (or aren’t) making. A good first step to solving this quandary is logging into Facebook Insights. It’s an analytics tool that’s provided for every Facebook business page you create, and can be accessed by anyone who has been designated as an admin for the page. Let’s see how you can use it to optimize your social campaigns and get more from every … Continue reading

Posted in Facebook, Social Media Marketing, Tips

7 Ways to Stay Healthy and Energized at your Desk Job

Do you work in an office? If so, then you already know it can be great for your paycheck, but not as great for your health. In fact, sitting at a desk can make you lethargic and lead to weight gain and other health problems if you let it. The key to that statement, though, is “if you let it.” As it turns out, there are a number of ways you can stay healthy and active, even if your job has you sitting still from 9 to 5 (or longer). Here are a few things you can try starting today… #1 Exercise before you get to work – You’ll be … Continue reading

Posted in Corporate Culture, Creativity, Tips

How Can I Get More Blog Readers?

It sometimes seems as if there are more blogs than there are blog readers. That is, lots of companies put fresh posts online every day, but studies show that 90% or more aren’t ever read by more than a few people. Or to put things another way, there are a few blogs with lots of readers, and thousands of times as many that are doing nothing for the marketers that produce them. How can you ensure that your blog falls into the right category, helping you to attract search engine visits and attention from real-life customers? Here are a few proven steps you can take to get moving in the … Continue reading

Posted in Best Practices, Blogging, Search Engine Optimization, Tips

What to Do If Someone Has Already Verified Your Business on Google

Have you ever wondered how your business profile appeared on a list of Google searches? Not sure if you’ve actually verified your business on Google? These questions have come up with multiple clients, so we figured we’d share some advice on the blog to help other businesses that may be in the same situation. Here is a short, helpful video that walks you through what to do if someone has already claimed your business on Google. Key points: You need to create a Google account for your business if you haven’t already done so and then you can verify/claim the business right on the Google results page If someone has … Continue reading

Posted in Google My Business, Google Places, Tips

What Cats Know About Social Media Marketing

Forget ad agencies, YouTube Stars, and reality television personalities – the real winners of the social media revolution have been ordinary house cats. No matter where you look, they are chasing yarn, being “jerks,” and launching new memes. Cats probably collectively generate billions of likes and shares every week. And best of all, they do it without even trying. Regardless of whether you’re a devoted cat fan, or more of a dog person, you’d have to admit that felines get their fair share of attention on Facebook and Twitter. And for that reason, they are the true masters of the medium. It’s often been said that even if cats could … Continue reading

Posted in Best Practices, Creativity, Social Media Marketing, Tips

Do I Have to Include LLC in My Logo Design?

We get asked this question a lot during our logo design process. Our advice is to include it so you’re covered. As part of your firm’s entity formation, you are supposed to include LLC in all of your forward-facing marketing pieces. So, if you don’t include it in your logo, you’re going to have to list the company’s full name elsewhere on the piece. This can become cumbersome on smaller marketing pieces like business cards or promotional items when space is a concern. Below are some examples of how you can include the LLC portion of your company’s name without hurting the overall design and esthetic appeal of your logo. … Continue reading

Posted in Best Practices, Logo Design, Tips

5 ‘Business Hacks’ to Reduce Stress and Improve Productivity

Psychologists and productivity experts have noted for decades that “engaged” workers tend to get a lot more done. But it’s easy to forget in the midst of busy or stressful times that your employees also need support and encouragement. Below are five simple “business hacks” we use here at Tingalls on a daily basis: Embrace Positivity It’s just as easy to look at the brighter side of things as it is to be grumpy, and the result can definitely increase productivity. We start each weekly staff meeting with an uplifting client testimonial or employees share something positive from their weekend. It helps set the tone for the entire week. Be … Continue reading

Posted in About Tingalls, Goals, Tips

Why Logos Should Never Start with Clipart

There aren’t a lot of hard and fast rules when it comes to designing logos. But, there is one piece of advice we could give to every designer and client in the world: You should never start designing a logo from a piece of clipart. Why do we have such strong feelings on this matter? Let’s explain… Great Logos Are About Creativity A logo has to be original, and should be created specifically for a certain business or organization. That’s essentially the opposite of what you get from a piece of clipart. Our logo design process begins with a thorough intake of our client’s background, their target audience and what … Continue reading

Posted in Logo Design, Tips

Networking for Lead Generation: 3 Quick Tips

Are you doing lots of networking, but not getting the leads you’re hoping for? Or, thinking of mingling with other business owners and professionals but don’t know how to get started? Either way, we’ve got you covered. Here are three quick tips to help you start getting more leads from every networking event… Be Selective Where You Network You can’t get leads if you’re networking with the wrong kinds of people. Even if you’re only attending events on a monthly basis, be selective about which ones you show up to. Take a peek at your target audience’s profiles on LinkedIn. Where do they network? What groups are they involved in? … Continue reading

Posted in Networking Tips, Tips