Category Archives: Best Practices

Your New Website is Live…Now What?

Computer screen with illustrated website on screen

There are few things more exciting than watching a brand-new website launch. That beautiful, eye-catching homepage you worked so hard to perfect is finally ready to start impressing customers and pay back your investment. As you bask in your excitement and enthusiasm, though, please remember the launch of your new website is just the beginning. In order for customers to find your new website and appreciate it, you need to promote it to ensure you are positioned for online success. Here are six quick-and-easy tips to get you the results that you want. #1 Announce Your New Website to the World You’re excited about your new web presence. But your … Continue reading

Posted in Best Practices, Marketing your brand

Google, Madison Web Design, and Mobile Devices

While it’s our job to design websites, we also work to educate the men and women that we work with about the finer points of maintaining their websites and attracting customers from the Internet. That’s why we’re making sure businesses know just how important it is to upgrade to a responsive web design. It’s our job as a leading Madison web design team to remind them that the mobile market is bigger than you might think. In case you aren’t sure why it’s such a big deal to upgrade to a responsive website, let us walk you through web design and mobile devices… There are no excuses for not having … Continue reading

Posted in Best Practices, Google, Google Mobile Update 4/21/15, Mobile Optimization, Website Design

Do You Want the Cheapest… or the Best Website Design?

Best Website Design Madison

Most business owners don’t have the time to scout and select a new web designer every few years. Instead, they need to find a stable team who can build and maintain a successful online presence that will be useful and profitable for their company for years to come. However, web design is not an area where most businesses have a lot of expertise, so they go with what they think is most efficient and most profitable. We can easily compare the website design process with another situation where the average consumer has to make a huge buying decision that they’ll have to live with for a few years – the … Continue reading

Posted in Best Practices, Search Engine Optimization, Website Design, Wordpress

10 Google Analytics Stats You Should Be Watching

Do you ever wish you could have your customers tell you exactly what they want from your website? Wouldn’t it be nice if they would let you know in advance which articles they would read, offers they would respond to, and ads they would find compelling? While you’re not likely to get these kinds of insights in an email or survey, the information isavailable to you if you know where to look. The only problem is that most business owners and marketers ignore the one reliable source of data they have on customers and behaviors: Google Analytics. Completely free and immensely valuable, Google Analytics can tell you a great deal about where your … Continue reading

Posted in Advertising, Best Practices, Goals, Google, Tips, Website Design

Do You Own Your Website Design?

A lot of business owners have never considered this question. Here’s a hint: If you aren’t sure if you own your website design, then you probably don’t. That’s because many websites are designed from publicly available and commonly used WordPress templates. That can be a bad thing for a couple of reasons. First, it means your website probably has a generic feel to it. It wasn’t created for your company; it was designed to be used for any company. The difference is going to show in a lot of subtle ways. Another issue is that you could find a competitor with a nearly identical website. Anyone can use the same … Continue reading

Posted in Best Practices, Website Design

How Can I Get More Blog Readers?

It sometimes seems as if there are more blogs than there are blog readers. That is, lots of companies put fresh posts online every day, but studies show that 90% or more aren’t ever read by more than a few people. Or to put things another way, there are a few blogs with lots of readers, and thousands of times as many that are doing nothing for the marketers that produce them. How can you ensure that your blog falls into the right category, helping you to attract search engine visits and attention from real-life customers? Here are a few proven steps you can take to get moving in the … Continue reading

Posted in Best Practices, Blogging, Search Engine Optimization, Tips

What is SSL and Does My Website Need One?

Lately, some of our clients have been asking about purchasing an SSL for their website. Usually, it’s because they’ve heard it’s a big trend in web design and Internet marketing, but might not know exactly what it is or how it can help them. And, there are also scams selling fake SSLs, taking your money and never touching your site. So, let’s get to the bottom of things by answering a few questions that might be on your mind… What is SSL? SSL stands for Secure Sockets Layer, and it basically means that a website that’s hosted in this way forms a secure, encrypted connection with each visitor. You might … Continue reading

Posted in Best Practices, Security, Website Design

What Cats Know About Social Media Marketing

Forget ad agencies, YouTube Stars, and reality television personalities – the real winners of the social media revolution have been ordinary house cats. No matter where you look, they are chasing yarn, being “jerks,” and launching new memes. Cats probably collectively generate billions of likes and shares every week. And best of all, they do it without even trying. Regardless of whether you’re a devoted cat fan, or more of a dog person, you’d have to admit that felines get their fair share of attention on Facebook and Twitter. And for that reason, they are the true masters of the medium. It’s often been said that even if cats could … Continue reading

Posted in Best Practices, Creativity, Social Media Marketing, Tips

Why the Best Logos Are the Simplest

Sometimes, when clients come to us for logo design, they ask that lots of different elements be incorporated into their visual identity. Their enthusiasm is understandable, but we always like to remind them that the best logos are the simplest. Less is definitely more when it comes to logo design. The reason is pretty simple: A logo is all about showing identity and personality. Its job is to generate an instant impression. When a logo is simple, it only takes a fraction of a second for a viewer to understand. It’s more memorable because it conveys instant meaning. When you lose simplicity, you introduce clutter and confusion. People have to … Continue reading

Posted in Best Practices, Logo Design

Do I Have to Include LLC in My Logo Design?

We get asked this question a lot during our logo design process. Our advice is to include it so you’re covered. As part of your firm’s entity formation, you are supposed to include LLC in all of your forward-facing marketing pieces. So, if you don’t include it in your logo, you’re going to have to list the company’s full name elsewhere on the piece. This can become cumbersome on smaller marketing pieces like business cards or promotional items when space is a concern. Below are some examples of how you can include the LLC portion of your company’s name without hurting the overall design and esthetic appeal of your logo. … Continue reading

Posted in Best Practices, Logo Design, Tips