Back in April, when Google rolled out its “Mobilegeddon” update, there was a lot of panic and disinformation zipping about. So Tingalls Graphic Design put together a few articles to make sure our readers had all the information we had, as soon as we had it. It’s been a few months and the “mobilegeddon” update did affect search engine listing pages (SERPs). So if you’re feeling out of the loop or want to revisit the issue, check out these articles. The True Cost of Lost Mobile Traffic If currently your website is utilizing optimal keywords and fresh relevant content, it’s a non-sleeping, never-surrendering, always on-time, no sick days salesperson for you […]
Typically, Google releases their updates as a sort of sneak attack – it’s very rare that they give any warning to webmasters and site owners. This is because historically Google updates are designed to improve Search Engine Results Pages (SERPs).
Most website are designed to attract viewers and yet there are sites that aren’t putting website best practices into use and are instead turning off customers or not drawing them in in the first place. Tingalls Graphic Design has pulled together six website best practices to help you attract and keep visitors to your website. 1) Compelling content. The content on your website is meant to attract people and keep them there. If you’re writing for search engines or trying to be too clever with your content you may be turning away visitors in droves. Tell people what they want to know in a straight forward, succinct manner and only […]
If you’re wondering why your website visitors aren’t taking action and clicking on your links, then you may want to consider making a small simple change to how you’re leading them through your sales funnel. A common mistake in designing web pages is to use an underlined word or phrase as the hyperlink to lead the visitor to the page you want them to go. A much more effective method is to simply change the hyperlink into a button. Buttons are much more intuitively click-friendly. Oh, and color makes a difference. The Mequoda group reports a split test where the only variable on the landing page was the order button […]
There is a very good article in the most recent issue of InBusiness Magazine about “The Online Video Phenomenon.” The article does a nice job presenting the emergence of online video as a powerful marketing tool as well as providing businesses with some things to consider if they are thinking about creating video content for their website. In this blog posting, I wanted to touch on one of the topics in the article where they discuss the cost of producing an on-line video: “Overall, the cost of producing videos in high definition can range from $500 per finished minute to $3,000 and up per finished minute, depending on variables like […]
When it comes to writing the copy for your home page, you’re naturally eager to want to put your best foot forward, right? But so often (I’m speaking from 1st hand and client experience), you end up putting too many feet forward, and the result is you overwhelm and confuse your website visitor… so they leave. The best way to write a great home page is just by following the classic K.I.S.S. rule – Keep It Simple Stupid (or Silly for those easily offended). When visitors arrive at your site, they are in a hurry to find out if you have what they want. So your copy needs to communicate […]