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Content that Counts: The Golden Nugget

Content that counts comes in many forms. This isn’t your first day on the Internet – odds are you have a Facebook account, Twitter feed or even more. Have you noticed any patterns? Everything happens at light speed, in short tiny bursts of concentrated information. This is counter intuitive – the assumption is that audiences want detailed and elaborate explanations of services and products, events and everything else.

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Posted in Copywriting & Blogging, Marketing, Tips, Website Design

Keep It Short: The Benefits of Brief, Clear Content

In a world where we’re berated with information, the last thing most people want is long-form copy that’s more metaphorical than understandable. Don’t get me wrong, there’s always room for a brand’s personality & style to shine through. But we have to be as clear, brief & impactful as possible when broadcasting our messages — both electronically & in print — while making sure we connect on an emotional level with our audience. Some great examples of this are “Just do it,” from Nike, and “Think Different,” from Apple. Even this blog post is designed to be incredibly short. It’s a great exercise for our minds, which trains us to […]

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Posted in Advertising, Copywriting & Blogging, Marketing

Best Practices for Website Design

Whether you have a website you’re looking to revamp, or are in the process of creating a new one, there are some best practices you’ll want to be aware of to make sure your website design is the best it can be. Not All Code is Created Equal Coding, or the language on which your website is built, is an important component of website design. If your code is built well, it will make for a better user experience because pages will function optimally and load faster. How your site is coded also affects your SEO (Search Engine Optimization), which is critical to gaining more traffic on your site. Content […]

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Posted in Marketing, Search Engine Optimization, Website Design