Sometimes, new clients come to us with a question that seems all-too-familiar in the digital age: do we still need professional letterhead and envelopes? In our opinion, you absolutely do. That’s true even if you […]
The history of logos is long and varied and somewhat out of the scope of this piece, but take just a moment to think about the word “brand.” The term your brand comes from ranchers […]
Tingalls Graphic Design is super-excited to be the first agency in Madison to offer to latest in branding trends – The Rock.
Last week we talked about what a brand is and how your corporate culture and mission statement protect and promote that brand. In short, your brand is your promise to the world, your pitch to strangers and your company’s values. Sometimes that’s not enough to save a brand. How do you know if your brand is failing? Here are a few tips:
What is a brand? Marketing experts have struggled to wring every nuance from the word, for nearly a hundred years. Should your brand be re-booted?
It’s not your Spidey-Sense tingling, you’re feeling Project Success. It’s what we at Tingalls Graphic Design call “The Awesome Index.” At Tingalls we deal with awesome all day, so we’re not willy-nilly with the term Project Success. It’s a direct result of our creative process.
When you think brainstorming, you probably think of a stuffy room, some paper, a handful of people and maybe some Mountain Dew. That’s cool. Maybe it’s not your specialty. But here at Tingalls, creative is our bread and butter.
Now that we’re well into 2014, how do you feel about Radiant Orchid as the Pantone color of the year? Is it something you’ve used in your designs and branding, or is this the first […]
Before comparing branding and logos let’s take a step back and define what each element is. A logo is a symbol that consumers can quickly recognize as belonging to a business, product(s) or service(s). A […]