Tingalls Blog - Marketing Tips & Tricks

Simple Direct Mail Marketing with Every Door Direct

Postcard in a mailbox

Every Door Direct Mail Can Bring New Life to Local Marketing

Every Door Direct Mail (EDDM) is a service offered by the United States Postal Service (USPS) that allows businesses to send marketing materials to specific neighborhoods without needing a mailing list. The program allows you to target specific postal routes and ensure that your message reaches every household or business within that area. It’s an affordable and efficient way to reach new clients, whether you’re sending 50 pieces or 5,000!

And, with postage rates between 20-30¢ per mailer, it’s a far more budget-friendly option than using first-class stamps.

Who Can Benefit from EDDM?

EDDM is perfect for small businesses, local retailers, restaurants, real estate agents, and service providers looking to promote themselves within a specific geographic area. We recommend this service to promote grand openings, special events, and promotions.

Standard Sizes for EDDM

When creating your EDDM mailers, it’s essential to stick to the USPS-approved sizes to ensure your campaign qualifies for the service. Some of the standard sizes include:
6.5” x 9”
8.5” x 7”
6” x 11”
8.5” x 11”

These obscure sizes allow us to design eye-catching marketing pieces that will peek out among normal business envelopes.

Simple 1-2-3 Step Process

The beauty of EDDM lies in its simplicity.

Step 1: Choose your target area using the USPS’ simple online tool.

EDDM location screenshot

Step 2: Design and print your mailer (see sample designs below).

Step 3: Drop off your mailers at the designated post office, and mail carriers will deliver them within 5-7 days.

Using EDDM can significantly boost awareness, especially if you’re aiming to attract local customers. It’s cost-effective, easy to set up, and ensures your message lands directly in the hands of potential customers in your targeted area.

Ready to give EDDM a try? It might just be the perfect tool to help your business grow! Contact Tingalls Today >>

 


Sample Designs

Commercial Painting every door direct mailer EDDM mock up for restaurant