Tag Archives: web writing

Content that Counts: The Golden Nugget

Content that counts comes in many forms. This isn’t your first day on the Internet – odds are you have a Facebook account, Twitter feed or even more. Have you noticed any patterns? Everything happens at light speed, in short tiny bursts of concentrated information. This is counter intuitive – the assumption is that audiences want detailed and elaborate explanations of services and products, events and everything else. Continue reading

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Posted in Blogging, Copywriting, Small Business Marketing, Tips

Where’s your blog?

It’s 2015 and the New Year is a great time to make some resolutions about your website, arguably your most effective marketing tool. You’ve been thinking a blog for a while now, but is it really worth the effort? The answer to that is a resounding yes! Continue reading

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Posted in Advertising, Blogging, Branding, Copywriting, Search Engine Optimization, Small Business Marketing, Social Media Marketing, Tips

6 Website Best Practices to Attract Viewers

Most website are designed to attract viewers and yet there are sites that aren’t putting website best practices into use and are instead turning off customers or not drawing them in in the first place. Tingalls Graphic Design has pulled together six website best practices to help you attract and keep visitors to your website. 1)      Compelling content. The content on your website is meant to attract people and keep them there. If you’re writing for search engines or trying to be too clever with your content you may be turning away visitors in droves.  Tell people what they want to know in a straight forward, succinct manner and only … Continue reading

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Posted in Advertising, Copywriting, Search Engine Optimization, Website Design

#1 Rule to Writing a Great Home Page

When it comes to writing the copy for your home page, you’re naturally eager to want to put your best foot forward, right?  But so often (I’m speaking from 1st hand and client experience), you end up putting too many feet forward, and the result is you overwhelm and confuse your website visitor… so they leave. The best way to write a great home page is just by following the classic K.I.S.S. rule – Keep It Simple Stupid (or Silly for those easily offended). When visitors arrive at your site, they are in a hurry to find out if you have what they want.  So your copy needs to communicate … Continue reading

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Posted in Copywriting, Website Design