No matter what type of business you have, or type of work you do, you may be faced with a critical question: do you discount? Whether it’s a discount house like Groupon, 99Designs, or simply running a “special” on your website, discounting services or products is something that requires much consideration. Why? Because it can have negative long-term affects on your business, your bottom line — and your reputation. Let’s examine when a discount may be a good idea, and when it should absolutely be avoided. In a retail environment, sales are part of the natural selling cycle. But even here, retail shops have undermined themselves by starting sales earlier … Continue reading →