Too many companies design their own company logos and then end up with a product that is unreadable, confusing and doesn’t portray them in the best light possible. Your logo should stand on its own and provide an instant mental link to your company. This is a big task and not something that should be taken lightly. Professional logo designers know what logo colors are best suited for specific industries, which fonts people respond to, when and how to use negative space and how to space characters and images. But most importantly, professional logo designers have an artistic flair that sets your logo apart from the masses. Unlike clip art […]