What is a brand? Marketing experts have struggled to wring every nuance from the word, for nearly a hundred years. Should your brand be re-booted?
It’s not your Spidey-Sense tingling, you’re feeling Project Success. It’s what we at Tingalls Graphic Design call “The Awesome Index.” At Tingalls we deal with awesome all day, so we’re not willy-nilly with the term Project Success. It’s a direct result of our creative process.
A quick search on Google and you’ll find a number of graphic design and marketing companies give you lists of reasons why you need a company logo. BUT not everyone needs a logo. Having a little mark that symbolizes your company is sort of cool and a lot of people just simply want one, but how do you decide if you actually need one or not. The first thing you need to do is ask yourself why do you need a logo. There are no set rules to determine if you need a logo but a basic review of your company, your customers, your competition and your market may help […]
Too many companies design their own company logos and then end up with a product that is unreadable, confusing and doesn’t portray them in the best light possible. Your logo should stand on its own and provide an instant mental link to your company. This is a big task and not something that should be taken lightly. Professional logo designers know what logo colors are best suited for specific industries, which fonts people respond to, when and how to use negative space and how to space characters and images. But most importantly, professional logo designers have an artistic flair that sets your logo apart from the masses. Unlike clip art […]