Category Archives: Branding

Brand Re-Boot

Last week we talked about what a brand is and how your corporate culture and mission statement protect and promote that brand. In short, your brand is your promise to the world, your pitch to strangers and your company’s values. Sometimes that’s not enough to save a brand. How do you know if your brand is failing? Here are a few tips: Continue reading

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Posted in Advertising, Branding

The Creative Hurricane – Our Logo Design Process

When you think brainstorming, you probably think of a stuffy room, some paper, a handful of people and maybe some Mountain Dew. That’s cool. Maybe it’s not your specialty. But here at Tingalls, creative is our bread and butter. Continue reading

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Posted in About Tingalls, Branding, Creativity, Logo Design, Tips

Where’s your blog?

It’s 2015 and the New Year is a great time to make some resolutions about your website, arguably your most effective marketing tool. You’ve been thinking a blog for a while now, but is it really worth the effort? The answer to that is a resounding yes! Continue reading

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Posted in Advertising, Branding, Copywriting and Blogging, Marketing, Search Engine Optimization, Social Media Marketing, Tips

Creative Corner: How to Draw Custom Letters in Illustrator

Our talented designers here at Tingalls Graphic Design are always making something creative. Whether it’s on their Mac, a sketchpad or the back of a napkin, their ability to create beautiful art is astounding. One theme that often gets discussed is fonts and custom letters. One issue with custom, hand-drawn letters is that there can be inconsistencies in a family of letters. But a super-cool technique that we found at Lynda.com eradicates this problem, while offering an interesting marriage of tech and old-school lettering. Here’s a link to a video by a gentleman named Deke McClelland, who details how the technique works. He details work originally drafted out with a … Continue reading

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Posted in Branding, Creativity, Graphic Design, Logo Design

Is Your Website Design Aimed at High-Context or Low-context Customers?

The answer to this question can be a deciding factor in whether your website design is creating raving fans, or increasing your website’s bounce rate (the amount of people that leave your site in under 30 seconds). The theory of high-context and low-context cultures is a concept that was coined by Edward Hall in his 1976 book Beyond Culture. Now you might be thinking, back in 1976 there weren’t even personal computers, let alone an Internet, so how can an almost 40-year-old book have any relevance when it comes to websites? Good question. The answer lies in the underlying principals of Hall’s theory, which supposes that the culture of a … Continue reading

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Posted in Branding, Marketing, Tips, Website Design

Has Pantone’s Color of the Year Affected Your Branding?

Now that we’re well into 2014, how do you feel about Radiant Orchid as the Pantone color of the year? Is it something you’ve used in your designs and branding, or is this the first time you’re hearing about it? I asked some of the Tingalls team how they feel about the color, and if it’s influenced how they design and think. Overall, they felt that although it’s interesting to see what color Pantone picks each year and how they apply it, it has very little affect on their work. “All of our designs are very client driven. We tend to brand for our customers in a more timeless way … Continue reading

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Posted in Branding, Color

Are You Running Your Business with Passion?

How much of your business is affected by outside forces, rather than by internal passion? I’m not talking about listening and responding to customers — this is a cornerstone of any successful business. What I’m talking about is our ability to be true to who we are as a company — even if that means potential rejection. Back in the mid 1990s, Apple was allowing Mac clones to be produced by third party manufacturers. When Steve Jobs returned to the company in 1997, he put that to an end. Steve wanted Apple computers to be made only by Apple. And he wanted them crafted with his vision in mind — … Continue reading

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Posted in Branding, Marketing, Print Design, Website Design

Print Design Still Matters More Than You Think

Are printed graphic design pieces and printed advertising still relevant in the digital age? The answer might surprise you. Although the Internet certainly is changing the way we do almost everything, print doesn’t still just matter, it might even be coming back into style. Of course, that implies that it ever went anywhere at all. Just as the US still does most of its business with Canada and Mexico while Chinese factories dominate the headlines, print has been there all along helping smart businesses put together profitable campaigns – even while search engine optimization, social media marketing, and business web design have become hotter and hotter topics. And as we … Continue reading

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Posted in Branding, Print Design

Why Buy Local?

Check out this fun infographic we designed for Dane Buy Local to help spread the word about how great making purchases from local merchants can be.

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Posted in Branding, Graphic Design, Print Design

10 Tips to a Better Website

Too many people create a website and then just let it sit and expect it to do all the work without any attention. In today’s competitive web environment and with the search engines placing a large degree of importance on recent web information this just isn’t a viable option. If you want to have the best website possible, you need to add updates on a fairly frequent basis. We’ve come up with 10 small tips that will boost the appeal of your website and make it more effective. 1. Call to Action. Don’t be afraid to ask for the sale. If your website is designed to have people do something, … Continue reading

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Posted in Branding, Tips, Website Design

The Science of Color

Different cultures react to colors differently. This fun infographic focuses on the responses of people in the Western Hemisphere. Enjoy!

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Posted in Branding, Color

What is Social Media Costing You?

If there’s one thing a lot of small business owners absolutely love about social media marketing, it’s that it usually carries a pretty low upfront cost to get into. You have to set up profiles on Facebook, Twitter, LinkedIn, YouTube and the other major social networking sites, of course, and add content, but it isn’t like pay per click advertising, which can mean big expenses to get your campaign moving. Make no mistake, though… social media marketing is going to cost you something. We’re not talking about a hidden expense, although there are more ways to advertise on sites like Facebook than there were in the past. No, what we’re … Continue reading

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Posted in Branding, Social Media Marketing, Tips

Make Your Marketing Emails Count

Did you know that email marketing can be as much as 20 times more cost effective than other marketing methods when you’re trying to reach your customers?  But how do you create emails that get opened, engage the reader, and build value for your company? Tingalls Graphic Design has gathered a few tips to help you draft better emails and reach your customers with cost effective marketing. Be Trustworthy. People don’t want to open spam and they’re afraid of opening anything that might look suspicious. This means you have to identify yourself with a recognizable name. Make sure the from line in any email you send clearly identifies your company … Continue reading

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Posted in Advertising, Branding, Email Marketing, Tips

Color Psychology in Logo Design

Our minds are inherently programmed to respond to color. It shapes our thoughts and emotions. And according to studies, color affects more than mood – it has the ability to change our buying habits. Save

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Posted in Branding, Color, Logo Design

Do You Really Need a Logo in Digital Marketing

For some reason some entrepreneurs think that if they’re engaging in online digital marketing they don’t really need a logo to help visually define their brand. However, these are the same entrepreneurs that also have varied and scattered brand messaging across all their digital media. They don’t have any elements that cohesively bring their brand value and message together. I’m not saying a logo is the end all be all to bring a brand together, however, it is a visual representation of one’s brand that can easily help prospective clients, current clients and anyone on the Internet recognize and quickly understand what your brand is about.  Online a few seconds … Continue reading

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Posted in Branding, Logo Design

Go Green – Get Printing

Print Marketing with Tingalls Print marketing may be more energy efficient than you realize and the benefits of using print could boost your company’s visibility too. The following statistics related to print marketing, the paper industry and the environment were presented by NewPage Corporation and provide some interesting insight on sustainability and marketing. Did you know that the creation and delivery of direct mail generates less greenhouse gas emissions than an eight minute shower? In the last 25 year annual energy consumption at US data centers increased by 24% but the pulp and paper industry reduced energy by 24%. The footprint of paper for one 3×5 inch direct mail card … Continue reading

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Posted in Advertising, Branding, Print Design