Category Archives: Branding

How to Boost Your Brand Awareness

The fight for attention in the marketplace is as fierce as ever. Get your brand noticed with some fire-proof strategies to increase your brand awareness! Continue reading

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Posted in Branding

How Graphic Design Helps Your Business Succeed

Unique and memorable graphic design helps your business succeed by establishing your business in the market. Using a professional is crucial to that success Continue reading

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Posted in Branding, Graphic Design

Re-Branding – a Case Study

How an organization establishes their branding is always an interesting journey. More than likely, it starts with a vision that becomes an identity. When that identity no longer fits, its often time for some type of a re-branding. Needless to say, it’s an important process. This month’s case study follows a nonprofit in their quest for a brand that encapsulated not only their current vision but the future of their mission. Client: Community Living Connections Brief: Community Living Connections supports individuals with intellectual/developmental disabilities, physical disabilities, and frail elders to live as independently as possible in their own homes. As a nonprofit agency, CLC supports approximately 200 individuals. They have … Continue reading

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Are Brochures Still Effective Marketing?

Your digital media simply won’t work by itself. Creating a targeted campaign using both traditional and digital is a winning strategy for your brand. Continue reading

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Posted in Branding, Print Design

Case Study – Creating a Promotional Marketing Guide

Sun Prairie Area School District reached out to Tingalls Graphic Design to design a full-size magazine-style marketing brochure in this week’s case study. Continue reading

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Posted in Branding

Using an Infographic to Tell Your Story

Getting your message out these days requires more than just some text or just an image. A well-constructed infographic is a better way to tell your story. Continue reading

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Posted in Branding, Creativity, Print Design

When Outsourcing Your Marketing Makes Sense

Many businesses can’t afford an internal marketing department so when is outsourcing your marketing the better approach? Continue reading

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Posted in Branding

Can Your Web Design Pass the Five Second Test?

You know the saying; you never get a second chance to make a first impression. It’s logic that also applies to your company’s website. Wouldn’t you like to know right away people’s first impression when they hop onto it? Luckily, there’s a short test (five seconds short to be exact) that can do just that. The five-second test is a method that’s easy to conduct without a lot of setup and gives you valuable results fast. Acting on the results this logical method offers could be the difference between an engaged audience that goes on to gather more information on your website or one that bounces off to another site … Continue reading

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Posted in Branding, Tips, Website Design

Why Infographics Work So Well as Marketing Tools

Looking for a new way to get your marketing message out there or highlight a case study? Your best bet might be to put together an infographic. Continue reading

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Posted in Branding, Creativity, Print Design

Effective Non-Profit Design: 7 Things to Consider

In our 20+ years as a leading Wisconsin graphic design firm, we have had the privilege to work with a number of amazing nonprofit organizations. Through those experiences we have learned that doing design for charitable groups is a little bit different than working with for-profit businesses. The same rules of visual presentation apply, of course, but the goals and applications are a bit different. To put it another way, non-profits have to think about design in a unique way. If you’re thinking about revamping the visuals, marketing, or website for your non-profit organization, here are seven things you should consider… #1 Begin With a Cohesive Brand Strategy It’s important … Continue reading

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Posted in Branding, Nonprofit Graphic Design

Why Your Business Needs a Logo Branding Guide

Does your company have a logo branding guide? If you’re scratching your head, probably not. A branding guide is basically what it says, it’s a manual with specific “rules” for how your company logo is to be used. While some of the items included in the guide may seem trivial or small beans, the guide makes sure everyone is on the same page as it pertains to logo reproduction, color, sizing, font usage and more. Consistent branding is a must for companies because it builds brand credibility in the eyes of your consumers. Your company has probably, collectively, spent a lot of time and energy coming up with the perfect … Continue reading

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Posted in Branding, Logo Design

5 Ways You Can Be Your Own Brand Ambassador

What is the value of brand storytelling? A connection with your consumer possesses infinite value. You are your own brand. Own it. Wear it inside out, turned backward, or tied around your head but never take it off. How did you come to this idea that you were going to offer the world your unique product or service? Understanding what your brand can do for others and by laying it all out there can provide consumers with the knowledge they need to consume your product or service. Web design and graphic design are simple yet effective ways to get your brand off the ground. How is a product different? Connect … Continue reading

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Want To Be Taken Seriously? Use Professional Stationery

Sometimes, new clients come to us with a question that seems all-too-familiar in the digital age: do we still need professional letterhead and envelopes? In our opinion, you absolutely do. That’s true even if you have a small business or a one-person professional practice. In fact, using good identity pieces can be even more important when you are upcoming or independent. Let’s take a look at a few of the most important reasons why… Colleagues and Customers Take You More Seriously When customers or colleagues get professional communications from you and see your letterhead and envelopes, it creates an instant impression. They get the sense that you are competent, and … Continue reading

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Posted in Branding, Print Design, Tips

Choosing Colors and Fonts That Fit Your Brand

How do you choose the right colors and fonts for your logo, website, and other branding pieces? A lot of business owners will tell you they simply choose “what they like,” and that’s not a bad starting point. But, if you really want to establish and maintain an identity that’s going to help you connect with customers over many years, there are a few things you should consider before making a final decision… Go for emotion first – Every color elicits a different kind of emotion or response. Some are softer and cooler, while others feel more hot and engaging. Think about the tone you want to set (professional, exciting, … Continue reading

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Posted in Branding, Creativity, Logo Design

Why Brand Consistency Matters

For a lot of business owners, branding can seem like a vague topic that involves market research, focus groups, and the kinds of conversations people have in Fortune 500 boardrooms. But what they might not realize is that branding is just as important—or maybe even more important—for smaller companies. In particular, small businesses need brands that are consistent from one communication or campaign to the next. The reason is simple: If branding isn’t consistent, then customers won’t necessarily recognize that a communication is coming from your business right away. And, given that smaller companies have fewer chances to make an impression than bigger ones, they have to make each point … Continue reading

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Posted in Branding, Marketing

How to Get Subscribers to Open Your Emails

It’s not easy to find and keep subscribers to your email newsletter. That makes it all the more frustrating when the majority of them don’t actually open your messages. You can’t get results from your email marketing campaign if no one bothers reading what you send, so how can you get subscribers to make your newsletters a priority in their inbox? Here are a few quick tips to help you out… Use Catchy, Intriguing Subject Lines In general, you want your email newsletter subject lines to be short, timely, and attention grabbing. It’s important you don’t go too far to get readers to open your message, though. Anything that looks … Continue reading

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Posted in Branding, Email Marketing, Marketing, Tips

Love Your Logo

The history of logos is long and varied and somewhat out of the scope of this piece, but take just a moment to think about the word “brand.” The term your brand comes from ranchers who branded their cattle – a mark of ownership or representation of a product. Did you know? Carolyn Davidson, who designed Nike’s swoosh in 1971 was originally paid $35 for her work. The brand was a simple mark, widely spaced characters that were typically the owner’s initials.Leaping back further in time, to medieval Europe, the personal brand was elaborate, but also printed much larger for quicker identification. Heraldry, an individual’s personal standard, varied greatly, but … Continue reading

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Posted in Branding, Logo Design

Branding Trends

Tingalls Graphic Design is super-excited to be the first agency in Madison to offer to latest in branding trends – The Rock. Continue reading

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Posted in Advertising, Branding, Creativity, Tips, Tradeshow Marketing