Creating a successful blog boils down to providing content that matters. As a blogger, you want to find the balance to writing about topics that are close to your heart and issues that impact your audience. If your blog adds value, your audience will keep coming back. If you write about what matters to you and your business, you’ll come across as unique, sincere, and useful.
To offer that balance between what you want your customers to know and what they think they want to know requires you to take a step back. Approaching your blog as a complement to your business will ensure you make the most of it.
Know what your customer wants
The objective in every blog is to offer your reader something they want to know more about. You don’t want to distract with personal musings. Instead, you want to become the place they turn to for the expert advice on information about your service, product, or industry.
So, how do you figure out what people want?
Ask your customers: Your current customers are your biggest fans. Some of them might even be working for you. Don’t be shy about having casual conversations to gather some ‘intel’ for your blog topics. Most people love to give their opinions, and you get the bonus of making a real connection with a crucial part of your business – the customer!
Ask Google: You can also look at trending topics in your industry via Google or other search engines. Just start by typing in a word you frequently use in your business and see how Google auto-completes it as a phrase. You should see a drop down of suggestions on what others are searching for surrounding that topic. It’s a great place to start and a great way to put yourself in your customers’ shoes.
Now that you’ve captured your topic and researched it from the aspect of your desired audience, you’ll need to find a unique angle. Don’t sell yourself short. It may be a topic that a lot of people have already written about but not from your perspective or with your story.
- What do you have to say on the subject that hasn’t been said?
- How can you add to the story in a way that is easily understandable?
- Can you use a voice that captivates and tells that story effectively?
Add Clear Value
If you give your audience something they can take away with them – they’ll remember and come back. You probably have more to offer than you realize. You might have access to a slew of value-added deliverables that is pure gold to those without access. Consider giving away items like:
- Resource links
- Easily understood Infographics
- How-to Videos
- Curated content from some of your favorite sources (remember to give credit!)
Make it easy to skim
Gaining, as well as keeping, an audience in this time of information overload takes a practical approach. According to modern research, you have less than 5 seconds to impress. Your content needs to pique interest quickly to encourage your readers even to skim your post. The best way to create an investment in your posts is to present them in a visually friendly way like:
- Well-written subheadings that guide the point of the topic
- Shorter paragraphs arranged logically with strong transitions
- Include memorable, quotable information they can share
- Create a visually friendly format using bulleted lists and images
People want to hear from you
It’s time you embrace the fact that people are looking for answers that you have! Regardless of your niche, if you’re passionate with a distinct voice, people want to hear your knowledge and insight. All you have to do is unleash the ideas that are buried inside you!
Need some help?
At Tingalls Graphic Design, we offer a professional copywriting service that will unearth those ideas you possess when you don’t have the time to draw them out yourself. We’ll ask the questions, nurture the creativity, and produce regular, original blog posts in a timeframe that suits your audience thirst for answers. Review our services here and then contact us today so we can get you started on a blog that converts a web audience into a paying client.