If there are two things nearly every business owner looks for in the search engine optimization process, it’s a way to make it faster and more affordable. Faster we’ll cover another day; when it comes to more affordable, there’s a right way and a wrong way to look at things. The wrong way is trying to save money by going with a low-cost provider, or even one that’s doing business overseas.
Why is this such a bad idea? Because more often than not, you aren’t going to get quality search engine work – you’re going to get a set of articles and pages that reflect a poor understanding of what you do, with some questionable word choices and grammar thrown into the mix.
That brings us to the right way to make SEO affordable: by concentrating on a small handful of your most important keywords and phrases. That is, instead of casting a wide net and trying to rank highly for any and every phrase you can think of, take 5 to 10 that you strongly suspect can help you get more business, and then concentrate on those.
That smaller concentration will allow you to afford better help and keep track of the results and do it in a way that wouldn’t be possible for numerous keywords on a tight budget.
Not only will this strategy help you to keep expenses low, but it could lead to a great improvement in your search engine listings. And as an added bonus, you’ll be forced to do something a lot of small business owners and online marketers struggle with: making tough choices when it comes to priorities.
In a perfect world, we’d have all the time and money we needed to try out any online marketing concept to its fullest, search engine optimization included. In the real world, however we have to make do with what we have in terms of available time and cash. So if you find yourself caught in a place where your SEO dreams are bigger than your online marketing budget, start out by thinking a little smaller. It might be tough at first, but you’ll get a lot more value for your investment.
Give us a shout if you have other questions about SEO or want to set up a time to talk about how Tingalls can help you improve yours. 608.268.5525 or firstname.lastname@example.org.
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