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Web Design by Design

Websites – by now it’s a staple of any successful marketing mix. But there are shades of grey between the black and white of a good or bad website. The difference between “a website” and “the website” is more than just cosmetic. A good website offers simple, positive user experiences (UX) and turns visitors into customers. The criteria for good UX changes from day to day. Which is why you should select your website designer and developer carefully. Web Design Trends Using the word trends makes the art and science of a website seem flippant or seasonal. It’s not. The ideal website not only incorporates the latest best practices for […]

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Posted in Website Design

Are Native Ads a Good Solution for Your Website?

One of the current trends in marketing & web design is something called native ads, which is defined as “a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.” This definition comes from Sharethrough, the world’s largest in-feed advertising exchange. What this means, in essence, is that native ads live within the content of a web page, as opposed to off to the side (usually in a right-side banner area) as we’ve grown accustomed to in web design over the years. Sharethrough’s opinion is that “native ads are more visually engaging than banner ads.” At Tingalls […]

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Posted in Advertising, Marketing, Website Design