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The Importance of Your Website’s Title Tags, H1 Headlines & Meta Descriptions

Have you ever seen anyone using a metal detector on the beach? When they get close to a metal object, the device starts making noise because it can actually sense the metal. Search engines like Google and Bing function in a similar manner, but instead of looking for treasure, they’re searching for keywords. Two of the main areas search engines look for keywords are in your website’s title tags and “H1” headlines. If these areas are populated correctly, search engines have a better chance of detecting you, which can lead to higher page ranking on search results and increased traffic to your website. At Tingalls Graphic Design, part of our […]

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Posted in Marketing, Search Engine Optimization, Tips, Website Design

How can I increase my website ranking?

A colleague of mine from a company that specializes in search engine optimization (SEO) said one of the most important searchable pieces of your website is actually in the title tag – the description that appears at the top of the window when you’re browsing. I recently changed mine to include logo design and website design in addition to graphic design and am seeing some results from doing so. As far as meta tags go, just because you have a keyword listed in your source code, if you don’t have it in your content, it’s basically dropped by search engines (i.e. google.com). It’s their way of weeding out sites that […]

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Posted in Search Engine Optimization, Tips, Website Design