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When Social Media Becomes Antisocial

Many companies understand that social media is now an inherent part of running a business. But when it comes to understanding HOW to use social media effectively, they struggle. The whole point of social media is to engage with readers and hopefully start a discussion. But many companies are actually inhibiting discussion by disseminating content that looks more like an advertisement, or a one-sided sales pitch, that can easily be perceived as spam. Since none of us want to be antisocial, at least not with social media, let’s take a look at some best practices we follow here at Tingalls Graphic Design, which encourage readers to participate in a conversation […]

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Posted in Social Media Marketing, Tips

The Sure-Fire Approach to Social Media Marketing

I really recommend using digital marketing and social media for your local business to help promote and amplify your brand online, to help drive online engagement with your website and, as a bonus, bring some more sales to you. Where small businesses often get digital marketing wrong is:  digital marketing is not a silver bullet for your company’s marketing.  It’s definitely not the only thing to do, and if you think it’s your sure-fire, quick-fix way to market yourself to a booming business then you’re going to be very disappointed. In my opinion, the biggest benefit of digital marketing is the ability to initiate and foster online relationships by directing […]

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Posted in Advertising, Branding, Networking, Social Media Marketing, Tips

The Most Important SEO Component

Search Engine Optimization (SEO) is really a complex field that changes almost daily so if you’re a little confused, don’t worry almost everyone else is too. The key thing to remember is that SEO is crucial in today’s computer driven world, and here’s why. The three big search engines (Google, Bing, Yahoo) are where most commercial traffic finds websites. If these search engines cannot find your website then almost no one else can find you as well. By optimizing your site to “play nice” with the major search engines you’re more likely to get found by them and by potential customers. In a nutshell, that’s why SEO is important. Why […]

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Posted in Advertising, Marketing, Networking, Search Engine Optimization, Social Media Marketing, Tips

Social Media Networking

Everyone has heard the adage that it’s not what you know but who you know.  Now, while what you know is important, it is true that in business who you know is critical. You could be the best hair stylist around, but if no one knows you and what you do, how will you ever get any business. Networking with other professionals and people in the community not only gets your company name out there, it creates a personal connection that is more appealing to people than simply a listing in a telephone book or on the internet. Today we’re in the midst of a networking revolution with the rapid […]

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Posted in Networking, Social Media Marketing, Tips