3 Important Sections Your Website Homepage is Missing
By: Andrew Hall, Copywriter Intern Does your website pass the 5 second test? As a consumer, my thought process goes like this: – What are you selling? – How can you help me? Far too often, website homepages are filled with industry jargon, fancy-schmancy sales lingo, and biographies of the founders that leave the consumer confused and unsure what you’re even selling. As business owners, marketing professionals, and copywriters, we always need to keep our customers’ needs in mind. In fact, they should at the forefront of every decision we make. Expert copywriter Neville Medhora tells marketers, “Consumers don’t care about you, they only care about themselves.” It’s so true. […]