There are so many marketing options and strategies to choose from that it’s hard to know where to start. But the truth is, if you want your business to succeed, you need to have a solid, strategic marketing plan in place. That’s where a marketing coach comes in.
Tara’s coaching philosophy is simple:
Help clients clearly define how they are unique, who their audience is, where they should advertise, and what their messaging should be.
Infused with her insight and over two decades of marketing experience, you’ll leave each coaching session feeling less overwhelmed and with a simple, clear “to-do” list.
One-on-One Hourly Coaching
Tara provides individual coaching services on a variety of topics including:
- starting a business
- what to include in my website design
- what social media platforms are best for my business
- how to streamline my company’s brand across platforms
- website search engine optimization
- and more!
In a nutshell, Tara’s coaching services are designed to provide clarity and direction to increase your ROI when it comes to marketing your small business.
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5-Session Coaching Program
Below is Tara’s multi-session coaching program that is perfect for start-ups wanting to jumpstart their company’s marketing efforts or existing businesses that feel like they’re “spinning their wheels” and want a better return on their marketing dollars.
Session 1: Kick-off Meeting
We’ll discuss your company’s current marketing strategies, what’s working well, and where you’re struggling to help define three solid, attainable marketing goals.
Session 2: Tingalls 4 P’s
A full evaluation and discovery of where your company is unique in regard to People, Processes, Pricing, and Products.
Session 3: Target Audience
In this session, we’ll create target audience personas – including demographic and psychographic traits – to help you make efficient and impactful decisions on where to market your business.
Session 4: Campaign Design & Deployment
Combining all the work above, together we’ll develop 2-3 marketing strategies to deploy over a 30-day period. These could include social media advertising, direct mail, website edits, email marketing, or perhaps a combination of the above.
Session 5: Campaign Review
Review campaign results, make tweaks and refine as needed, and design/deploy additional campaigns for the next 30 days.
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