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Blogging 101: What is the Purpose of a Blog?

A blog is a fantastic way for a business, individual or group to communicate with their readers quickly and easily. It also offers an opportunity for readers to provide instant feedback in a virtual venue — creating a two-way conversation. Blogs were originally called “web logs,” and they’ve redefined how we communicate online. Blogs have also altered the very fabric of the marketing model, moving us away from a selling philosophy and into an era of building relationships. In a nutshell, building relationships is the purpose of a blog. HOW BLOGS BUILD RELATIONSHIPS A blog can go a long way in making you a trusted, relevant resource. It has the […]

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Posted in Copywriting and Blogging