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Why You Must Market During a Recession

During the Great Depression that began in 1929, many companies we still know today kicked into high gear with aggressive marketing while their competitors cut the marketing budget. Proctor & Gamble is a prime example; even though shareholders screamed for less advertising, P&G increased it while their competitors cut back or discontinued it. As a result, P&G survived the Great Depression financially healthy. Almost 70 years later, P&G is still a well-known firm because during each recession that came after the Depression, they increased their advertising. You can bet they’re increasing their marketing now because they’ve proven to themselves that the strategy is smart. So how does this 70-year old […]

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