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Two Hidden Details that Make or Break SEO

For most business owners and marketers, success in search engine optimization comes down to a simple equation: use more keywords and get more links, then watch as traffic flows to your website and new customers show up day after day. It’s a simple strategy, but a winning one… right? In theory, that’s the way things should work. However, this narrow approach to SEO overlooks something important. Namely, that more search traffic doesn’t necessarily mean more sales. In fact, it could even mean fewer, if you are bringing the wrong visitors to your website or letting an over-emphasis on search optimization ruin your message. To see why this is so important […]

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Posted in Search Engine Optimization, Website Design