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Content that Counts: The Golden Nugget

Content that counts comes in many forms. This isn’t your first day on the Internet – odds are you have a Facebook account, Twitter feed or even more. Have you noticed any patterns? Everything happens at light speed, in short tiny bursts of concentrated information. This is counter intuitive – the assumption is that audiences want detailed and elaborate explanations of services and products, events and everything else.

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Posted in Copywriting and Blogging, Marketing, Tips, Website Design

Where's your blog?

It’s 2015 and the New Year is a great time to make some resolutions about your website, arguably your most effective marketing tool. You’ve been thinking a blog for a while now, but is it really worth the effort? The answer to that is a resounding yes!

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Posted in Advertising, Branding, Copywriting and Blogging, Marketing, Search Engine Optimization, Social Media Marketing, Tips

Blogging 101: What are Tags & Categories?

In this installment of our Blogging 101 series, we’re going to talk about tags and categories —specifically what they are, and how to use them in your blog posts. Since tags and categories aren’t part of the actual writing of a blog post, they can easily be overlooked. But if you want to learn how to write a successful blog, you’ll want to make sure you include them in every post. Blog Tags Tags are keywords or keyword phrases that are placed in the tags region on the backend of your blog. Here’s what the input box looks like in WordPress: Tags are for search engines, and they let Google, […]

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Posted in Copywriting and Blogging, Search Engine Optimization, Tips

Blogging 101: How to Write a Blog Post

We’re often asked how to write a blog post in the most effective way. And although content will vary depending on your industry, customer base and company personality, there are certain contingencies you’ll want to meet to make sure each of your posts is awesome. How to Write a Blog in 6 Steps: Pick Your Topic This may sound obvious, but picking a topic in advance makes the process of writing a blog post more enjoyable, and less time consuming. We suggest creating a blog campaign for each month so you know all of your topics in advance. To do this, simply pick a topic for each post, create a […]

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Posted in Copywriting and Blogging, Tips