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Invest in Mail for 2011

By Dan Dettman, Wells Print & Digital Services Many businesses like the idea of direct mail because of its return on investment, ease of targeting an audience, and measurability. Direct mail is still one of the best ways to reach out to specific consumers. Mailing lists can include household income levels, ages, buying patterns, professions, and hobbies. Typically, the demographics chosen at this stage greatly influence the response rate of a mailing. When a direct mail campaign is completed, businesses usually like to recap and measure the return on investment. As long as the customer has a promotion to reference on a mailer, the sender can gather how many responses […]

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Posted in Print Design