Before comparing branding and logos let’s take a step back and define what each element is. A logo is a symbol that consumers can quickly recognize as belonging to a business, product(s) or service(s). A brand is an idea or an impression that consumers have, branding is attaching that idea to your business. Branding also consists of the overall image you portray via your business cards, website and additional marketing materials. For example the “golden arches” of McDonald’s is iconic and just the sight of that big rounded yellow M makes you think of the restaurant. But the company’s brand is the impression it brings to mind, which for most […]