How to Create a High-Impact Nonprofit Website Homepage

If you run a nonprofit (or help market one), you know your website is usually the first stop for people curious about your cause. But what should you actually put on your homepage to make it work for you? Here’s a breakdown of what really matters—and why.

1. Hero Section: Grab Attention Right Away

Your homepage needs a clear, bold headline that sums up what you do, what you stand for and/or who you serve. Add a short tagline, a great photo, and a button that directs users to the next step—such as “Donate,” “Volunteer,” or “Learn More.”

2. A Quick Introduction

Include two or three sentences about who you are and why your nonprofit exists. Make it friendly, engaging, and direct. Let your passion show, but keep it simple.

3. Show Your Impact

Numbers, stories, photos—anything that quickly shows you’re making a difference. This could be how many people you’ve helped, meals you’ve served, animals you’ve rescued, whatever fits your mission. It builds trust. And, infographics are easily scanned for maximum impact.

4. What You Do (Programs & Services)

List your main services or programs. You don’t have to go into huge detail on the homepage; just give a taste with an option to “learn more.” People want to know what their support actually does.

5. How People Can Get Involved

Not everyone can donate money, so be sure to highlight other ways people can help. Show how they can volunteer, donate items, share your message, sign up for your newsletter, attend events, or connect on social media. Make getting involved as simple as possible.

6. Share a Success Story

People connect with people. Share a quick testimonial or story from someone your organization has helped. It makes your mission real.

7. Highlight News or Events

Got something coming up? Won an award? Share it right on the homepage so supporters feel “in the loop.”

8. Show Your Partners

If you have sponsors, community partners, or other organizations with which you work, add their logos. It’s another layer of credibility.

9. Easy-to-Find Contact Info

Finally, ensure it’s extremely easy for people to get in touch, make a donation, or learn more. Good footers have links to your About page, Contact page, social media, and, of course, the all-important Donate button.

Ready to give your nonprofit’s website homepage a boost?

Contact Tingalls Graphic Design today for a free consultation and let’s make your mission stand out online!