Exploring the Latest Trends in Graphic and Website Design
With over 25 years in the graphic and website design industry, Tingalls’ has seen a lot of trends come and go as it pertains to graphic design. In this blog, we thought we’d share some of the current trends we’re seeing in 2024 that are shaping our industry’s work.
1. Simplicity and Minimalism
In today’s fast-paced digital world, prospective clients want graphics that are clean and uncluttered, and skimmable content. This approach focuses on conveying messages quickly and effectively, making it easier for viewers to understand and engage with the content.
2. Bold and Vibrant Colors
Brands are now leaning towards using bold and vibrant colors in their designs. Gone are the days of brands using navy, maroon, and forest green. This strategy is effective in capturing attention and can also play a significant role in evoking emotions, making the brand more memorable.
3. Custom Illustrations
We love to sketch and turn our creations into digital art. Thankfully, there’s a growing trend towards using unique, hand-drawn illustrations. These custom illustrations offer a personal touch and help brands stand out, especially compared to those using generic stock images. You’ll see this most often in logo design, icon development, and infographics.
4. Authentic and Relatable Content
Be real. Authenticity in marketing design is key to building trust with your audience as seen in this screenshot from Dane Dental’s Instagram. Designs with content that is genuine, emotional, and relatable tend to have a stronger resonance with viewers, fostering a deeper connection.
5. Typography Play
The creative use of typography is also becoming more prominent in our work. This includes the use of mixed fonts and oversized type as visual elements. These approaches are effective in making bold statements and adding a unique character to the design.
In summary, the graphic and website design landscape is constantly evolving both with new technology and fresh designers entering the workforce. Staying abreast of these trends is crucial for any agency wanting to make a significant impact in their work. As designers, it’s our job to blend these trends with our creativity to create something truly unique for each client.
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