Guest Blog Article by Flamingo Theory Marketing One of the ways the pandemic shifted the way businesses operated was by drastically increasing the awareness paid to online methods of generating traffic and revenue across all industries. Regardless of what you were selling and how, it seemed like every business owner in America was hitting Google to figure out how to draw in remote business business remotely. At the core of this is managing your on-page and off-page SEO (Search Engine Optimization) which determines how well and how high you can rank in search engines like Google or Bing. This post is going to focus on a few key tips on […]
The Oregon Chamber of Commerce and Tara Ingalls, owner of Tingalls Graphic Design, invites you to join us for an interactive workshop for creating engaging social media content for your business or nonprofit. You’ll leave with 3 months of content and tools for creating additional posts thereafter. Date: Thursday, July 28th Time: 11:30 am to 1:00 pm Location: Tingalls Graphic Design 2939 South Fish Hatchery Road, Suite 100 Fitchburg, WI 53711 (Our suite is in the lower level of the Summit Credit Union) What to Bring: Paper and Pencil/Pen Space is limited, please reserve your seat early. Save my Seat!
Happy Women’s History Month! As a woman-owned and staffed small business, Tingalls understands first-hand how important it is to support other women-owned businesses. Here are five reasons to support women-owned small businesses in your community. Small business owners care about the people in the neighborhoods they serve. Building relationship with local small business owners means you can expect more personalized customer service that often goes above and beyond your expectations. Money spent at local businesses stays in the community. When you make a purchase from a small business, you are supporting a family in your community rather than lining the pockets of some executive at a big box store. Studies […]
Good logo design requires creative expertise. It can be tempting to purchase a cheap design from an online logo maker, especially when you’re starting a new business and on a tight budget. But these designs tend to be very generic and there is a high probability that another business will be using the same logo. Investing in a quality logo design for your brand right from the start will save you time and money in the long run. A graphic designer will be able to work with you to determine what sets your business apart from your competitors. Equipped with this knowledge your designer will be able to craft a […]
“How do I market my business?” This is a question I’m often asked by start-up business owners, and I’m always surprised to hear that they think I can give them a simple, one-size-fits-all approach to successful marketing. The honest answer is, “it depends.” There are many factors that play into my recommendations for an effective marketing plan. Determining the business’ unique selling proposition in the marketplace, their goals, and their realistic budget are all key components of a successful marketing strategy. At Tingalls, we dig deep to learn about our clients so we can tailor their marketing to the specific needs of their business. What makes you special? Identifying your […]
Sarah comments on a few of her favorite graphic design projects from 2021 … “I started my internship at Tingalls in July 2021 and looking back over the last 6 months I can’t believe how many fun projects I have been a part of in such a short amount of time. I’ve honestly enjoyed every project I have worked on because they have all taught me something new and helped me grow as a designer.” – Sarah Garden Harvest Pottery This project will always have a special place in my heart because it was the first brand I got to do on my own (with lots of helpful […]
Graphic Designer Nicole comments on a few of her favorite graphic design projects from 2021 … Natural Care It didn’t take long to fall in love with Jeri’s mission and vision for her in-home nursing business “Natural Care.” She wanted to incorporate lavender into her brand, because of its calming and healing properties. With my background in healthcare – especially elder care, I truly felt connected to this brand and Jeri herself. We carried the lavender inspiration throughout the other branding elements and website. I am really proud of how this one turned out! View Natural Care Website >> Very Young Catholic Book Series I really got to work […]
Senior Designer Kallie comments on a few of her favorite graphic design projects from 2021 … Beneblends Logo This one was just fun! I mean, what’s not to love about bright colors and fruit in a logo design! Laura, our client, was opening a smoothie shop and had a logo that just wasn’t working for her and wanted to enhance it. We were able to take the best elements of the old logo and give it a fun, modern twist that was perfect for her new business. Learn more about Beneblends >> Smashcake Package Design First of all, this product package design was right up my alley. When we […]
Are you excited to start something new in 2022? Do you have friends you’d love to reconnect with? Isn’t it time you took that vacation? Set your intentions for 2022 with Tingalls fun downloadable Bucket List! Now more than ever it’s important to take time for things you enjoy in life. Doing things you enjoy with the people you care most about can make you feel energized and keep burnout at bay. Check out Tingalls 2022 Bucket List and start recharging those batteries in the new year! Download a printable PDF >>
If you’re looking for a low-cost, quick way to get a professional website, we recommend Squarespace. We’ve been working with this platform since early 2020 and have launched over 80 websites in just 18 months. Comparing this platform to WordPress, one of its biggest differentiators is because it’s a hosted web platform, you don’t have to worry about software updates or plugins. Because of its saturation in the market, WordPress has become a huge target for spam and hackers so if you’re not keeping up with these updates, your site can become vulnerable very quickly. If that’s not reason enough, below are 12 other reasons to make the switch! One-Stop-Shopping […]
Since humans first started buying and selling goods and services, people have felt the need to provide “constructive feedback” to business owners – both positive and negative. Before the internet, criticism came in the form of letters, emails, or disgruntled customers at your front door. With the evolution and permanency of social media platforms like Google, Yelp, and Facebook, reviews now influence 80% of consumers’ online purchasing decisions. Other staggering statistics from the website ReviewTrackers, show you shouldn’t ignore reviews if you want to stay in business: 94% of consumers say that a bad review has convinced them to avoid a business 53% of customers expect businesses to respond to […]
If you know Tingalls, you know we love great design. And, finding tools that both pair great design and enhance efficiency to help save our clients money is a win-win in our book! One platform we’re particularly excited to be offering is Squarespace. While there’s no shortage of options of website builders on the market, including Wix, Weebly, GoDaddy and many others, we’ve become more and more impressed with the customization of Squarespace the more we work with it. In short, its intuitive drag-and-drop design features come already responsive so you can rest assured your site will look amazing both on desktop browsers and phones alike. That’s huge! Here are […]
We are super excited to announce our firm has won the prestigious InBusiness Magazine’s Executive Choice Award for Best Website Development Company for our sixth consecutive year! Winners are determined by a majority vote of write-in ballots from 1,000 Madison-area executives, business owners, and decision-makers. The award honors businesses across various industries for excellence and proven success in a spectrum of categories. Despite the devastation the COVID-19 pandemic has had on some businesses, we are feeling grateful. In March, our team was able to quickly get set-up to work remotely to help our loyal client base with website edits, email blasts, and signage so they could communicate with their own […]
You’ve built a website with content geared toward the type of customer you want to attract. You researched and used the keywords your customers search for within Google (or other search engines), which means you’ve made the first steps in getting your website found. But as strong as your keyword efforts may be, it’s only the beginning of getting and keeping your target customer. To create a website that will continue to bring in a new and evolving audience, you need to be seen as part of a network of authoritative websites in your community and industry. The best way to do that is to earn backlinks to align you […]
Why is Your Brand so Important? Your brand (for good or bad) creates a first impression that will endure. The way your customers see, hear, and feel about your business is all wrapped up in how they perceive your brand. Present a brand with a strong backbone, oozing with potential and influence, and that’s what people will take away. Follow the pack with a generic, vanilla brand presence, and you’ll be lucky to be remembered at all. So, it’s essential you get people to buy into your brand from the very beginning. It’s More Than a Logo Beyond a nice-looking graphic, your brand’s identity communicates your unique selling proposition (USP) […]
You just launched a new website for your small business … good for you! You’re feeling fantastic and just want to check that off your to-do list, sit back, relax and let the customers roll in … If only it were that easy! Long gone is the mentality “if you build it, they will come.” You wouldn’t expect a hammer to work if you just left it in the toolbox, would you? Just like that hammer, your website relies on you to put it to good use. It took a lot of planning and strategizing to get the look and function you envisioned for your website. Now is the time […]
Today, September 19th, is International Talk Like A Pirate Day, and thus, a fun day to highlight one of the most important metric frameworks to live by as a startup marketer or to help you grow your business during rough waters. In 2007, Dave McClure, founder of startup accelerator 500 Startups, rolled out a 5-step framework for growth. That framework was called AARRR, or also known as the Pirate Metrics. What is AARRR? AARRR stands for Acquisition, Activation, Retention, Referral and Revenue and is a fundamental framework to understanding your customers, their journey and optimizing your funnel as well as setting some valuable and actionable metric goals for your business. […]
Guest Blog by Val Edwards, P2G Consulting Purposefully enhance your brand’s potency, by ensuring it is recognizable in all aspects of your business operations, from tip to tail. Strong company culture is built in part on insights into staff personality and preferences. Data from one of the many personality assessments can inform your hiring decisions, team relationship development, and communication practices. Let’s delve into the pros and a couple of cons related to assessing your staff by style. Pros: Using personality/style assessments with staff members can: provide a framework for relationship building, particularly linking manager to direct report balance how colleagues view each other and interpret team behaviors balance the […]
Name & Title: Kallie Johnson, Senior Graphic Designer How long have you been with Tingalls? 7 Years Favorite summer activity? Boating and spending time up north (Minocqua) Favorite restaurant in Madison? Oh wow! This is hard, so many good ones. I’d probably go with Heritage (definitely for brunch) or Merchant. If you could travel anywhere for 2 weeks, all expenses paid, where would you go and who would you take with you? Chilean Patagonia with my husband. Looking back, what was your favorite design project and why? The Limited Edition Anniversary blend of the J. Henry Bourbon label. It was a fun challenge to create a label that had a […]
It’s no secret the goal of Facebook is to offer its users a customized, meaningful experience. They use a complex algorithm that decides what users see in their news feed based on many different aspects of their behavior. It calculates what they click on, who they’re friends with, and the type of Facebook Business Page or group they choose to follow. While Facebook hasn’t provided a precise definition of what makes a “meaningful experience,” it’s safe to say that users are increasingly favoring posts that encourage interaction, discussion, and engagement. What does this mean for you? This means that your business Facebook page should listen as well as speak to […]
Your logo is more than just a visual on a page. It’s an essential part of your company’s identity. An artistically balanced logo design should not only attract attention but create a fantastic first impression. When done well, your company logo will pull together the many aspects of your business identity and start a conversation with your customers and clients. Since you only get one chance to make a first impression, getting your logo right is critical. The following three simple rules will help make your logo stand out from the rest. 1. Make sure your logo has scalability Your logo needs to be able to be scaled up or […]
Finding the right professional for your next design project doesn’t mean you have to be super creative yourself. It just means you have to know the right questions to ask to find the best designer for you – someone who will click with your team and your company. Here are some questions to help you discover if the design firm you’re considering has the conceptual and collaborative skills, attitude, and the design mojo, to be a part of your creative team. 1. How long have you been in business? A firm that has been in business for a long time will likely know the ins and outs of marketing. Experience […]
Name & Title: Nicole Jacobson, Graphic Designer How long have you been with Tingalls? It will be 2 years this fall. Favorite restaurant? Chicken Licks (Chicken Lips) – the wings are unbeatable. My order never changes: Original sauce, french fries with dry rub and at least a pint of their house made blue cheese! Favorite summer activity? Being in the middle of the woods with my camera snapping action shots of my friends and family racing dirt bikes. If you could travel anywhere for 2 weeks, all expenses paid, where would you go and who would you take with you? Maldives for sure, with my husband and a few close […]
We get asked this question a lot during our logo design process. For advice, we polled a few attorneys on the matter and their combined answers were: “maybe.” To be compliant with your organization’s entity formation, you are required to include the LLC in all of your forward-facing client correspondence. This includes your marketing pieces. So, if you decide not to include it in your logo, you will need to include your full legal name somewhere else on every marketing piece. Doing that can be cumbersome on smaller items like business cards and promotional items when space is limited. As Leslie Elkins, Co-owner of Kramer. Elkins & Watt, LLC says, “The […]
Tingalls offers ONE-OF-A-KIND t-shirt design services. Stand out from the crowd with a custom t-shirt design! The fun begins at Tingalls with t-shirts designed especially for the group that has something to say! We offer a one-stop-shop and no minimum purchase. Our unique T-shirt designs easily promote any business, team, or event beautifully. Promote Business: Brand your staff in and outside the office! Sports Teams: Pump up a team with matching tees! Fundraising: Custom tees for outings, family reunions, and more. Events: Uniforms with custom names & numbers. Contact us to get started!
Your next email marketing campaign doesn’t have to be the same cookie-cutter content you’ve used time and time again. Instead, think content that connects your customers to your business ethos. It is most likely that what’s important to you is important to the people your business attracts. So, don’t be afraid to get excited and creative with your next email newsletter. Here are five awesome ideas that we at Tingalls Graphic Design think will inspire you to take your email marketing up a notch. 1. Put a Face to a Name You know that your team is your best asset. Show them off and build brand loyalty in the process. Use your […]
A 301 redirect is behind the scenes code that shows your website how to redirect a visitor (and Google) from an old page to a new page. Read on to learn more about how this code helps your website perform better.
Read about five marketing tools to consider for creating the momentum that’ll reach your customers in the current pandemic crisis.
A website health check is a simple thing you can do to maximize your online presence. Today’s blog explores ten things you can do to check on the health of your website right now.
Making your website ADA compliant or assessible by all is not only the right thing to do, but the smart thing to do. Read more about how in today’s post.
In a customer-centric world, reviews can have considerable power – both positive and negative. Read on to learn how you can encourage good reviews and get more business.
Continuing to market your business through adversity is not only necessary but essential if your company plans to rebound.
A modern website redesign can make for a much better user experience for your customers as our client found out in this week’s case study.
The fight for attention in the marketplace is as fierce as ever. Get your brand noticed with some fire-proof strategies to increase your brand awareness!
Yoast SEO is a free WordPress plugin that helps you manage on-page SEO factors. Learn how to use this useful tool and make the red dot of doom your friend!
After 20 years in the graphic design industry – we’ve seen a lot of change. Offering the best options for your business and your budget remains a priority
Exhibiting at a trade show involves a lot, but, if done right, it’s worth the effort. Read on for tips on how you can get the most out of your next event!
Established in 2010, Tingalls Giving Tree Program, assists nonprofit organizations in need of professional graphic design and website work.
We’re taking a moment to step back and reflect on the design trends of 2019 and taking a peek at the great design trends coming up in 2020!
A well-written website RFP allows you to strengthen your vision and make a reliable connection with a web developer who will help bring your dreams to life.
Have a question about graphic design or working with a designer? We’ve put together 8 most common graphic design questions we get just for you!
Voted best website development company in Madison area for the 5th time, Tingalls Graphic Design has the proven expertise to make your site convert
Tingalls Graphic Design’s website audit will identify on and off-site issues that may be affecting your website’s page rank with Google.
Unique and memorable graphic design helps your business succeed by establishing your business in the market. Using a professional is crucial to that success
With Halloween right around the corner a Spooky Spoons competiton just makes sense!
Because it’s open 24/7, your website needs to represent you every minute of the day. Does your website advertise the right message?
How an organization establishes their branding is always an interesting journey. More than likely, it starts with a vision that becomes an identity. When that identity no longer fits, its often time for some type of a re-branding. Needless to say, it’s an important process. This month’s case study follows a nonprofit in their quest for a brand that encapsulated not only their current vision but the future of their mission. Client: Community Living Connections Brief: Community Living Connections supports individuals with intellectual/developmental disabilities, physical disabilities, and frail elders to live as independently as possible in their own homes. As a nonprofit agency, CLC supports approximately 200 individuals. They have […]
Your digital media simply won’t work by itself. Creating a targeted campaign using both traditional and digital is a winning strategy for your brand.
Compelling website content is crucial to attracting a new website audience. Read on for five strategies to help promote it and grow your viewers
What you name your website and where you host it is an important decision you make for your business. Learn some best practices in today’s blog post.
Updating your WordPress site is not an optional task. Knowing when and how is key to keeping your site running and functioning at the top of its game!
A custom web design should represent the unique ideas of your business.That includes user-friendly web features and additions that add function.
Creating an online presence is more than just web design. Don’t overlook search engine optimization (SEO). It’s an essential element in the process.
Sun Prairie Area School District reached out to Tingalls Graphic Design to design a full-size magazine-style marketing brochure in this week’s case study.
Most business owners know that a fantastic web design is essential. But did you also know that the platform it’s built on is just as important?
Just like the physical location of your business, the presentation of your staff and the quality of your products, your website’s looks matter.
The internship program at Tingalls Graphic Design has become an important part of the company. Learn more about it from our summer intern in this week’s blog post.
A company that believes in their employee’s professional development will perpetuate business success and inspire those who work there.
Creating an online video to promote your brand can achieve amazing results and provide an awesome experience for your target customer.
Social media offers many benefits to businesses. Learn how to write a fantastic post for the best impact for your audience.
Guest blogging is a fantastic way to build momentum on your website and in your online community. But you need to know how to do it right.
If you consider yourself a creative in a field such as writing, photography, music, design, etc. – you may have asked yourself: “How can I make money doing this?”
Getting your message out these days requires more than just some text or just an image. A well-constructed infographic is a better way to tell your story.
Many businesses can’t afford an internal marketing department so when is outsourcing your marketing the better approach?
What do you do when your blog post falls on the 4th of July? Offer up a few of the team’s favorite suggestions for celebrating America’s Independence Day, of course!
Your website can transform your business. Make sure it gets found by using today’s most relevant web directories. Here’s how.
Approaching your blog as a tool for your customers ensures you make the most of it. Creating a successful blog post means writing content that matters.
Staying on brand and on target with a look that embraces a business’ identity is an important focus in graphic design. This week’s case study takes a closer look at how to do it right
Supporting a local charity will not only help your community but help your business too. Here’s why your business should give back and where to start.
Should you list LLC on your logo? Who owns the rights? How should you use it and how many versions should you ask for? We’ve compiled some of the most common questions we get asked about the logo design process with answers!
Identifying what trends are right for your website can be confusing – there’s so much out there! Our designers list five of their favorite website design trends and show you some examples to make it easier to find your way in the ever-changing landscape of web design.
Want to encourage healthy employees and increase productivity, collaboration and creativity all while holding effective meetings? Maybe a walking meeting is for you.
This month’s Tingalls case study highlights Find A Wrench website. View what we’ve designed, how the process works and the results
Want to learn how to use SEO keywords to get your website found and drive more traffic to your site? We’ve got the information you need plus a handy SEO checklist to get you started.
You know the saying; you never get a second chance to make a first impression. It’s logic that also applies to your company’s website. Wouldn’t you like to know right away people’s first impression when they hop onto it? Luckily, there’s a short test (five seconds short to be exact) that can do just that. The five-second test is a method that’s easy to conduct without a lot of setup and gives you valuable results fast. Acting on the results this logical method offers could be the difference between an engaged audience that goes on to gather more information on your website or one that bounces off to another site […]
Every business has a culture but not every culture is good for business. Workplace culture can make or break an organization. Learn more about how your company culture can make a difference.
By Catherine Bell, Copywriter To be successful, your website has to be more than just a pretty face. Your site also needs to provide a great user experience and attract the attention of the Google search engine. This means that the SERP (search engine results page) is critical to the success of your site. Luckily, we have five easy ways to get your SERP looking and feeling great. 1) Keep It Fresh Your website content should be relevant, well-written and original. Keep your content fresh with regular updates and posts that engage with your readers. Including testimonials and reviews will create user-generated copy that will be on target and interesting […]
Guest Article From Steve Namio, Wells Print & Digital Services When sending out your next newsletter, which medium should you use to gain the best response from your customer, e-mail or print? You must understand the advantages and disadvantages of both before you can make a fair decision. An e-mail newsletter and direct-mail (printed) newsletter can include similar articles, advertisements, etc. and both require a mailing list. Cost One of the few advantages of an e-mail newsletter is cost. An e-mail newsletter will be less expensive to distribute than a printed newsletter, so you can send them out more frequently. The printed newsletter will have the consistent costs of printing […]
Tingalls Graphic Design is wrapping up 2018 on a high note with the announcement that, for the fourth consecutive year, they’ve been voted the area’s best website development company in InBusiness Magazine’s Annual Executive Choice Awards. The winners are determined by majority vote of write-in ballots from 1,000 Madison executives, business owners and decision makers and honor businesses across a variety of industries for excellence and proven success. Tingalls Owner and Creative Director Tara Ingalls says this kind of acknowledgement is what fuels her passion every day. “We’ve served well over 1,000 clients since I founded the firm in 2000, and we strive to bring energy and creativity to projects […]
Tingalls Graphic Design is excited to announce it will take over serving clients of Union Street Design upon the retirement of the firm’s founder and principal, Jeanne Gomoll. Tingalls, which provides logo design, print collateral, and trade show design service, is also the three-peat winner as the area’s best website development company according to InBusiness Magazine’s Annual Executive Choice Awards. Tara Ingalls, Owner and Creative Director of Tingalls Graphic Design, is honored to have been trusted with Union Street Design’s client relationships. “We’ve served well over 1,100 clients in our 18-year history and are thrilled to have the opportunity to carry on the creative and vibrant design work Jeanne has […]
Looking for a new way to get your marketing message out there or highlight a case study? Your best bet might be to put together an infographic.
In our 20+ years as a leading Wisconsin graphic design firm, we have had the privilege to work with a number of amazing nonprofit organizations. Through those experiences we have learned that doing design for charitable groups is a little bit different than working with for-profit businesses. The same rules of visual presentation apply, of course, but the goals and applications are a bit different. To put it another way, non-profits have to think about design in a unique way. If you’re thinking about revamping the visuals, marketing, or website for your non-profit organization, here are seven things you should consider… #1 Begin With a Cohesive Brand Strategy It’s important […]
Can a business be about more than the work it does, or even the jobs and income it generates? We certainly think so. That’s why one of the goals we treasure at Tingalls Graphic Design isn’t just to be the best design and marketing company in Wisconsin, but also a catalyst for positive change in the community. We call it our “Giving Tree,” after the popular book you might have read as a child. If you want to understand how our philosophy affects you – not to mention the greater Madison area – here are some things you have to understand… Why We Make Giving Back a Priority For us, […]
Does your company have a logo branding guide? If you’re scratching your head, probably not. A branding guide is basically what it says, it’s a manual with specific “rules” for how your company logo is to be used. While some of the items included in the guide may seem trivial or small beans, the guide makes sure everyone is on the same page as it pertains to logo reproduction, color, sizing, font usage and more. Consistent branding is a must for companies because it builds brand credibility in the eyes of your consumers. Your company has probably, collectively, spent a lot of time and energy coming up with the perfect […]
What is the value of brand storytelling? A connection with your consumer possesses infinite value. You are your own brand. Own it. Wear it inside out, turned backward, or tied around your head but never take it off. How did you come to this idea that you were going to offer the world your unique product or service? Understanding what your brand can do for others and by laying it all out there can provide consumers with the knowledge they need to consume your product or service. Web design and graphic design are simple yet effective ways to get your brand off the ground. How is a product different? Connect […]
Sometimes, new clients come to us with a question that seems all-too-familiar in the digital age: do we still need professional letterhead and envelopes? In our opinion, you absolutely do. That’s true even if you have a small business or a one-person professional practice. In fact, using good identity pieces can be even more important when you are upcoming or independent. Let’s take a look at a few of the most important reasons why… Colleagues and Customers Take You More Seriously When customers or colleagues get professional communications from you and see your letterhead and envelopes, it creates an instant impression. They get the sense that you are competent, and […]
Now that we’re well into 2018, it’s a good time to check in to see where we’re at with our goals for the year. Although it’s no longer January, there’s still plenty of time to accomplish great things! Our team here at Tingalls recently created our annual vision boards to help us clarify, and be mindful of our goals. It was a lot of fun, and we created some truly inspiring stuff. What exactly is a Vision Board? More than a simple craft project, vision boarding is a tool that helps us craft the life and business we want. “A vision board is a tool used to help clarify, concentrate […]
Are you worried about hackers getting into your WordPress business website? If so, you certainly aren’t alone. Cyber threats are a much bigger concern than they used to be, and with so many large organizations being affected by online attacks, smaller businesses are paying more attention to online security than ever before. While it’s true that a lot of smaller companies and organizations are susceptible to cyber hacking, it’s generally because they don’t follow basic online security best practices. To help you avoid being an easy target for thieves on the internet, here are seven ways you can keep hackers at bay from your WordPress site… #1 Use Strong Passwords […]
When it comes to web design for your business, which details are important to you? If you’re like most of the business owners we meet with, you’re probably concerned about the look of your website, and whether you can use the layout and content to attract new customers from Google and Facebook. What business owners tend not to think about is the platform their new websites will be built upon. Most have heard of WordPress, Drupal, Magento, and Shopify, but they don’t get concerned with the specifics. They want a good website, and good results, but don’t have the time or technical expertise to worry about the various applications involved. […]
Have you ever watched one of those do-it-yourself shows on television? They don’t just make it look easy to renovate a bathroom or a kitchen, they make it seem like fun! Of course, the reality feels just a little bit different when you’re knee-deep in broken tiles. The same analogy could easily be used for DIY websites. No matter where you look these days, there is a new service offering you a set of ready-made designs and templates at virtually no cost. It makes you wonder why you would spend your money hiring a professional web designer when you could just make a website on your own. Here are 6 […]
For the third year in a row, local Madison business leaders have voted Tingalls Graphic Design the area’s best website development company in InBusiness Magazine’s 2017 Executive Choice Awards. The firm also took top honors in the same category in 2015 and 2016. Winners are chosen by fill-in-the-blank majority vote by Madison executives, business owners and decision makers, having achieved top-of-mind awareness in the business community and representing the best of the best in local professional services. Tingalls Graphic Design, under the leadership of Owner and Creative Director Tara Ingalls, achieved another major milestone in 2017: During their 17th year in business, the firm celebrated serving its 1,000th client. “At […]
1. Listen! My most important tip is to listen to your booth visitors. Ask open-ended questions like, “Tell me about your business” or “What do you like best about what you do?” Find out first if they have a need your company can fill before trying to sell them. 2. Keep it Simple. Think of your booth as a billboard. Too many graphics or text blocks can be distracting to people walking by that just “need the facts” quickly. Enlisting the tradeshow design experience of firms like Tingalls Graphic Design can be a valuable step in your tradeshow preparation. Graphics should be professional yet eye-catching to spark the interest of […]
Your website will most likely be the largest investment you make to round out your company’s marketing efforts. Do you really want to leave the success of your online presence in the hands of someone who’ll design it for a six-pack of beer? Below are five important factors to consider with your website design that will push Tingalls Graphic Design to the top of your list. 1. Experience. How many professional and successful websites has your nephew created? Since 2000, our firm has designed and developed 100s of websites. We stay on top of current design trends, coding platforms, and know the ins and outs when it comes to what […]
At Tingalls, we have developed a reputation for being amongst the very best in Wisconsin logo design. However, while lots of clients tend to assume our success with branding has to do with an innate sense of artistic talent and creativity, that’s only part of the equation. In fact, we always try to adhere to seven firm rules about logos, and advise the business owners we work with to do the same. Here are seven things you need to remember if you want to end up with a logo that’s stunning, unique, and memorable.. #1 Keep Things Simple Often, clients have a lot of things they want to “say” with […]
There are few things more exciting than watching a brand-new website launch. That beautiful, eye-catching homepage you worked so hard to perfect is finally ready to start impressing customers and pay back your investment. As you bask in your excitement and enthusiasm, though, please remember the launch of your new website is just the beginning. In order for customers to find your new website and appreciate it, you need to promote it to ensure you are positioned for online success. Here are six quick-and-easy tips to get you the results that you want. #1 Announce Your New Website to the World You’re excited about your new web presence. But your […]
As a business owner, you may feel as if you’ve been hearing an awful lot about SSL security these days. Chances are, you’ve been using sites with this functionality for years, even if you didn’t notice it. But now you may be noticing emails, blog posts, and other materials suggesting you add it to your site, too. But what is it that makes SSL such a big deal? And why do you need it on your website? To get to the answers, let’s take a quick look at a few of the relevant issues… What is SSL? SSL stands for Secure Sockets Layer, which means a website with this hosting […]
While it’s our job to design websites, we also work to educate the men and women that we work with about the finer points of maintaining their websites and attracting customers from the Internet. That’s why we’re making sure businesses know just how important it is to upgrade to a responsive web design. It’s our job as a leading Madison web design team to remind them that the mobile market is bigger than you might think. In case you aren’t sure why it’s such a big deal to upgrade to a responsive website, let us walk you through web design and mobile devices… There are no excuses for not having […]
Most business owners don’t have the time to scout and select a new web designer. Instead, they need to find a stable team who can build and maintain a successful online presence that will be useful and profitable for their company for years to come. However, web design is not an area where most businesses have a lot of expertise, so they go with what they think is most efficient and most profitable. We can easily compare the website design process with another situation where the average consumer has to make a huge buying decision that they’ll have to live with for a few years – the process of buying […]
There are a lot of reasons to embrace online video marketing in 2017. It’s affordable, engaging, and can lead to explosive results in your social media marketing campaigns. There are even some signs that using video clips for introductions, product demonstrations, and testimonials can double or triple the response you get from a landing page. Now, things have gotten even better. That’s because Google has the ability to crawl online videos and incorporate them into search engine results in a way that it couldn’t before. To see how this happened, and why it’s so important, here are a few things you should know… How Video and SEO Used to Work […]
When it’s time to create a video marketing clip, a lot of business owners will turn on a camera and shoot from the hip. In my experience, that’s not a great idea. While you may know a lot about your subject and enjoy working spontaneously, working without a script or plan virtually guarantees you’ll either forget something you want to mention, repeat yourself needlessly, or end up speaking in a confusing way. You don’t have to be a poet or copywriter to come up with a good script for your video, and you don’t have to spend a lot of time putting your thoughts in order. In fact, you can […]
Do you ever wish you could have your customers tell you exactly what they want from your website? Wouldn’t it be nice if they would let you know in advance which articles they would read, offers they would respond to, and ads they would find compelling? While you’re not likely to get these kinds of insights in an email or survey, the information isavailable to you if you know where to look. The only problem is that most business owners and marketers ignore the one reliable source of data they have on customers and behaviors: Google Analytics. Completely free and immensely valuable, Google Analytics can tell you a great deal about where your […]
There are a lot of companies out there offering unbelievably low rates on business website design—both here in Madison, Wisconsin and around the world. You certainly could hire one of them to design your online presence, and you’ll probably save lots of money in the process. But, you might end up getting a lot less than you bargained for… The reason for this comes down to one simple fact: When you invest in a new business website design, you aren’t looking for a new design, or set of pages. Instead, you’re trying to get a tool that will help you reach new customers and make a great impression on the […]
Lots of business owners who meet with us know they need a website, but they don’t necessarily know what that website should look like, or what it has to include. What they want to know, really, is what makes a great website design? Which elements make your online presence stand out? The answer is going to differ a bit depending on the business and situation, but here are a few things your website simply must have to be exceptional: A killer first impression – When someone looks at your website for the first time, they need to know that it’s for a great company, and to get an instant sense […]
How do you choose the right colors and fonts for your logo, website, and other branding pieces? A lot of business owners will tell you they simply choose “what they like,” and that’s not a bad starting point. But, if you really want to establish and maintain an identity that’s going to help you connect with customers over many years, there are a few things you should consider before making a final decision… Go for emotion first – Every color elicits a different kind of emotion or response. Some are softer and cooler, while others feel more hot and engaging. Think about the tone you want to set (professional, exciting, […]
There are a lot of things you can add to your website to generate more sales leads, but few are as simple or effective as introducing online video. If you haven’t given video marketing a try yet, here are seven reasons we think you should make it a focus in 2017… #1 Video is Engaging Psychological studies have shown what we all recognize intuitively – that video captures attention in a way that still images and text can’t. Video engages us on an emotional level, making it more memorable and harder to ignore. #2 Video Clips Drive Conversions Because it is emotionally engaging, video can help drive decision-making by web […]
Do you ever feel as if you are flying blind on Facebook? Lots of marketers do. They realize that the world’s most popular social network gives them a great way to reach out to customers, fans, and prospects, but aren’t sure how to measure the progress they are (or aren’t) making. A good first step to solving this quandary is logging into Facebook Insights. It’s an analytics tool that’s provided for every Facebook business page you create, and can be accessed by anyone who has been designated as an admin for the page. Let’s see how you can use it to optimize your social campaigns and get more from every […]
As the web has gotten to be bigger and more important, web design has become more crucial to the success of small businesses everywhere. And yet, we continually see business owners (and the creative teams they hire) make a number of unfortunate mistakes again and again. To help you avoid them, here are three of the biggest website design blunders we are still seeing in 2016. #1 Creating a Template Website – Your website should not be created from a template. If it is, it will have a generic look, contain lots of unnecessary code, and probably won’t make an impression on buyers. What’s more, you won’t own the design […]
InBusiness Magazine’s Executive Choice Awards Honor the Best of Madison Business Local Madison business leaders have voted Tingalls Graphic Design the area’s best website development company in InBusiness Magazine’s 2016 Executive Choice Awards. The firm also took top honors in the same category in 2015. Winners in a variety of categories are chosen by majority vote of 1,000 Madison executives, business owners and decision makers. In a statement announcing the 2016 winners, InBusiness Editorial Director Joe Vanden Plas said, “Since the winners and three finalists in each of 37 categories are chosen from a fill-in-the-blank survey, these are companies that have achieved top-of-mind awareness in the business community. They represent […]
Do you work in an office? If so, then you already know it can be great for your paycheck, but not as great for your health. In fact, sitting at a desk can make you lethargic and lead to weight gain and other health problems if you let it. The key to that statement, though, is “if you let it.” As it turns out, there are a number of ways you can stay healthy and active, even if your job has you sitting still from 9 to 5 (or longer). Here are a few things you can try starting today… #1 Exercise before you get to work – You’ll be […]
Although we post a lot of material on our blog about website design and development, the fact is we do a lot of other graphic design and marketing work, as well. And, if you’re serious about growing your business, you should work with a creative team that has lots of different specialties and capabilities—all under one roof. In other words, your best website design company probably isn’t a website design company at all … it’s a creative team like Tingalls Graphic Design that starts with your brand and messaging strategy first, then applies that to your website design and not the other way around. To understand why, you only have […]
A lot of business owners have never considered this question. Here’s a hint: If you aren’t sure if you own your website design, then you probably don’t. That’s because many websites are designed from publicly available and commonly used WordPress templates. That can be a bad thing for a couple of reasons. First, it means your website probably has a generic feel to it. It wasn’t created for your company; it was designed to be used for any company. The difference is going to show in a lot of subtle ways. Another issue is that you could find a competitor with a nearly identical website. Anyone can use the same […]
For a lot of business owners, branding can seem like a vague topic that involves market research, focus groups, and the kinds of conversations people have in Fortune 500 boardrooms. But what they might not realize is that branding is just as important—or maybe even more important—for smaller companies. In particular, small businesses need brands that are consistent from one communication or campaign to the next. The reason is simple: If branding isn’t consistent, then customers won’t necessarily recognize that a communication is coming from your business right away. And, given that smaller companies have fewer chances to make an impression than bigger ones, they have to make each point […]
It’s not easy to find and keep subscribers to your email newsletter. That makes it all the more frustrating when the majority of them don’t actually open your messages. You can’t get results from your email marketing campaign if no one bothers reading what you send, so how can you get subscribers to make your newsletters a priority in their inbox? Here are a few quick tips to help you out… Use Catchy, Intriguing Subject Lines In general, you want your email newsletter subject lines to be short, timely, and attention grabbing. It’s important you don’t go too far to get readers to open your message, though. Anything that looks […]
It sometimes seems as if there are more blogs than there are blog readers. That is, lots of companies put fresh posts online every day, but studies show that 90% or more aren’t ever read by more than a few people. Or to put things another way, there are a few blogs with lots of readers, and thousands of times as many that are doing nothing for the marketers that produce them. How can you ensure that your blog falls into the right category, helping you to attract search engine visits and attention from real-life customers? Here are a few proven steps you can take to get moving in the […]
Have you ever wondered how your business profile appeared on a list of Google searches? Not sure if you’ve actually verified your business on Google? These questions have come up with multiple clients, so we figured we’d share some advice on the blog to help other businesses that may be in the same situation. Here is a short, helpful video that walks you through what to do if someone has already claimed your business on Google. Key points: You need to create a Google account for your business if you haven’t already done so and then you can verify/claim the business right on the Google results page If someone has […]
We at Tingalls like to think we’re a pretty fun bunch. Get to know us a little bit better as we take turns in the spotlight in the upcoming months. This week, it’s Kallie’s turn! Kallie Role: Graphic Designer Has been with Tingalls: 3.5 years Your role in a few sentences: Concept, design, and refine ideas for logos, print layouts, digital designs and websites. Prepare and send files to press. Occasionally win a game of spoons or two. Favorite thing about your job: I love the range of projects I get to work on. First thing you do when you get to work each day: Check my email and google […]
In our line of work, inspiring creativity is a must. Generating new ideas and staying motivated on a tight deadline is the lifeblood of our business, and something we spend a lot of time thinking about. Regardless of your profession, being creative and inspired is a good way to keep your edge and separate yourself from your competitors. Here are a few ways you can stay at your sharpest, mentally and emotionally: Try to take on projects you enjoy – It’s always easier to be creative when you’re having fun. So, as much as possible, take on jobs and projects you enjoy working on. Be sure to share this with […]
Lately, some of our clients have been asking about purchasing an SSL for their website. Usually, it’s because they’ve heard it’s a big trend in web design and Internet marketing, but might not know exactly what it is or how it can help them. And, there are also scams selling fake SSLs, taking your money and never touching your site. So, let’s get to the bottom of things by answering a few questions that might be on your mind… What is SSL? SSL stands for Secure Sockets Layer, and it basically means that a website that’s hosted in this way forms a secure, encrypted connection with each visitor. You might […]
Forget ad agencies, YouTube Stars, and reality television personalities – the real winners of the social media revolution have been ordinary house cats. No matter where you look, they are chasing yarn, being “jerks,” and launching new memes. Cats probably collectively generate billions of likes and shares every week. And best of all, they do it without even trying. Regardless of whether you’re a devoted cat fan, or more of a dog person, you’d have to admit that felines get their fair share of attention on Facebook and Twitter. And for that reason, they are the true masters of the medium. It’s often been said that even if cats could […]
Sometimes, when clients come to us for logo design, they ask that lots of different elements be incorporated into their visual identity. Their enthusiasm is understandable, but we always like to remind them that the best logos are the simplest. Less is definitely more when it comes to logo design. The reason is pretty simple: A logo is all about showing identity and personality. Its job is to generate an instant impression. When a logo is simple, it only takes a fraction of a second for a viewer to understand. It’s more memorable because it conveys instant meaning. When you lose simplicity, you introduce clutter and confusion. People have to […]
Networking events can be wonderful opportunities to generate leads and make new business contacts, or they can represent wasted hours that would be better spent on other parts of your business. The difference, more often than not, is in the approach you take. To help give you a better idea of what we mean, here are a few easy ways to get more from every networking event… Plan Ahead – look to see what kinds of people will be at the event, and put some thought into your strategy. To whom do you want to introduce yourself, and what kind of impression do you want to leave them with? Look […]
Every marketer wants to get more attention on social media, but making your posts stand out on Facebook can be difficult. You can expand your reach, and stay in your followers’ feeds more often, if you could generate more “likes,” shares and comments from your content, but how do you get that? We are glad you asked, because we want to share a few simple things you can start doing right now to get more reactions to your posts. Use the Right Format – Did you know Facebook gives preferential treatment to videos and images vs. straight text in news feeds? Instead of writing about an answer to a frequently […]
Psychologists and productivity experts have noted for decades that “engaged” workers tend to get a lot more done. But it’s easy to forget in the midst of busy or stressful times that your employees also need support and encouragement. Below are five simple “business hacks” we use here at Tingalls on a daily basis: Embrace Positivity It’s just as easy to look at the brighter side of things as it is to be grumpy, and the result can definitely increase productivity. We start each weekly staff meeting with an uplifting client testimonial or employees share something positive from their weekend. It helps set the tone for the entire week. Be […]
There aren’t a lot of hard and fast rules when it comes to designing logos. But, there is one piece of advice we could give to every designer and client in the world: You should never start designing a logo from a piece of clipart. Why do we have such strong feelings on this matter? Let’s explain… Great Logos Are About Creativity A logo has to be original, and should be created specifically for a certain business or organization. That’s essentially the opposite of what you get from a piece of clipart. Our logo design process begins with a thorough intake of our client’s background, their target audience and what […]
Are you doing lots of networking, but not getting the leads you’re hoping for? Or, thinking of mingling with other business owners and professionals but don’t know how to get started? How many times have you given out your business card at a networking event, just to have no leads? Either way, we’ve got you covered. Here are quick tips to help you start getting more leads from every networking event… Be Selective Where You Network You can’t get leads if you’re networking with the wrong kinds of people. Even if you’re only attending events on a monthly basis, be selective about which ones you show up to. Take a […]
Business owners tend to understand that content and links are the main cornerstones of a search engine optimization campaign. But what they don’t always realize is that there are some other, less obvious factors that can affect their search visibility. Here are three you should definitely keep an eye on… Choose a Reliable Web Hosting Company Having premium web hosting means your website is online more often, loads quickly, and isn’t sharing server space with other businesses For just a few extra dollars a month, you can give your users a better experience and show Google that your website is reputable. Solid Link Structure Having your pages link correctly between […]
Given that websites, emails, and social media are everywhere these days, clients sometimes ask: Do business cards still matter? Not only are they still relevant, but it’s actually more important than ever to have a professionally designed and printed business card ready to use. There are a few good reasons for this. The first is that humans are visual creatures, and we are prone to making snap decisions. When you have a crisp, sharp, and creative business card, it says something about your credibility as a professional. It tells another person, subconsciously, that you can be trusted. It also suggests that you take your work and your image seriously. Another […]
(Copied from an email notice from LinkedIn.) You may have heard reports recently about a security issue involving LinkedIn. We would like to make sure you have the facts about what happened, what information was involved, and the steps we are taking to help protect you. What Happened? On May 17, 2016, we became aware that data stolen from LinkedIn in 2012 was being made available online. This was not a new security breach or hack. We took immediate steps to invalidate the passwords of all LinkedIn accounts that we believed might be at risk. These were accounts created prior to the 2012 breach that had not reset their passwords […]
The visuals on your website are important. Not only do they help tell a story and enhance your credibility, but they make an instant impression. In fact, researchers estimate the human mind can process images one thousand times faster than text. That means potential customers notice the photos you use on your web pages, at least subconsciously, before they ever process any of your actual messaging. Understanding the power of images isn’t just about knowing which ones to use, however. It’s also about knowing where to find them. In particular, to realize you should be purchasing royalty-free images from sites like istockphoto.com instead of snatching them off of Google. From […]
Why You Don’t Want Unpaid Design Submissions Should you ever ask a graphic designer or creative agency for spec work? Although it used to be a fairly normal way to do business, we don’t think so. In fact, we’ve made it a Tingalls Graphic Design policy to politely turn down any requests for on spec proposals relating to websites, logos, or print projects. Before we explain why, let’s take a moment to explain what “spec” or “on spec” work actually is. It basically means that a potential client comes to an artist or agency and asks for a sample. That sample could be a logo, a mockup of a web […]
An article shared by our partner Shawn Nesbitt, Owner of Simple Network Consulting in Madison, WI As a service to our clients, Simple Network Consulting shares updates on critical issues impacting organizations and businesses. These alerts are directed to everyone in an effort to raise awareness about current viruses or malware that are affecting businesses and home end users alike. This Alert focuses on a particular malware attack that can and will cause significant downtime and has a direct impact an organization’s ability to service customers and cause financial harm. Ransomware is where a virus (malware) gets secretly loaded on your computer or into your computer systems. It locks files, […]
Occasionally, when we are in the process of meeting with new clients, we will notice a pause in the conversation – or even a raise of the eyebrow – when we mention our hourly design rate. This usually happens when the client has been meeting with a freelancer who quoted a much lower rate, and maybe even less than half of what we charge. Sometimes they are too polite to ask, but we can tell they always want to know: where does the money go? And is it worth it? Only you can decide what makes sense within your marketing budget, of course, but we would like to take a […]
One of the best things about social media marketing is that you can run effective campaigns by using your time and creativity, instead of cold hard cash. While Google AdWords and other Internet advertising systems require you to spend money on clicks, social sites can bring you customers if you’re just willing to spend a bit of your schedule. Of course, business owners and executives will all recognize that time is a finite resource, just as money is, and that managing effective social media campaigns can quickly eat up lots of it. That leaves them wondering: if we can’t do everything we would like to, where should we focus our […]
Usually, when business owners talk to us about web design, they are particularly interested in layouts, logos, and colors. However, as important as these elements are, it’s often the “extra touches” that separate good websites from great ones. It’s the smaller details that bring everything together and make your pages stand out. What are these extra touches that make such a difference? Here are five should pay particular attention to… #1 Photos and Images Because the human mind picks out images faster than text and other webpage ingredients, we are naturally drawn to photos, drawings, and charts. The visual elements your web designer chooses for your website shouldn’t be random, […]
From the psychedelic ’60s to the expressive ’00s, color has always been an integral part of how a culture expresses the attitudes and emotions of the times. What was your favorite decade of color below?
For most business owners and marketers, success in search engine optimization comes down to a simple equation: use more keywords and get more links, then watch as traffic flows to your website and new customers show up day after day. It’s a simple strategy, but a winning one… right? In theory, that’s the way things should work. However, this narrow approach to SEO overlooks something important. Namely, that more search traffic doesn’t necessarily mean more sales. In fact, it could even mean fewer, if you are bringing the wrong visitors to your website or letting an over-emphasis on search optimization ruin your message. To see why this is so important […]
Every marketer on the planet knows you need lots of fresh content to attract attention from Google and succeed with search engine optimization, but getting started on new blog posts can be difficult.
Continuing our end-of-year blog round-up, this week’s topic is design. We’ve pulled together our most popular blogs about design. These blogs cover topics from package design to logo colors. Check ‘em out and see if we haven’t answered your design questions. Packaging Design If you manufacture any sort of product, you know how important packaging design is. Regardless of your industry, there is a bevy of competing products. So how do you get your product recognized and ahead of the competition? Read more… Love Your Logo The history of logos is long and varied and somewhat out of the scope of this piece, but take just a moment to think […]
InBusiness Magazine honors Tingalls Graphic Design with First Place in 2015 Executive Choice Awards Recognition by the InBusiness Magazine’s Executive Choice Awards is an honor highly sought after. Winners in a variety of categories are chosen by majority vote of 1000 Madison business executives. In an industry with a great deal of competition, the award for best Website Development Company is a difficult one to attain. “It is an absolute honor to be acknowledged with this award. Since 2000, my team and I have worked very hard to streamline our website design process for our clients so they feel engaged, excited and empowered from the initial meeting to the website […]
Back in April, when Google rolled out its “Mobilegeddon” update, there was a lot of panic and disinformation zipping about. So Tingalls Graphic Design put together a few articles to make sure our readers had all the information we had, as soon as we had it. It’s been a few months and the “mobilegeddon” update did affect search engine listing pages (SERPs). So if you’re feeling out of the loop or want to revisit the issue, check out these articles. The True Cost of Lost Mobile Traffic If currently your website is utilizing optimal keywords and fresh relevant content, it’s a non-sleeping, never-surrendering, always on-time, no sick days salesperson for you […]
When websites first became popular, it was a milestone for your marketing to just have a website that worked. But, like all technology, the web has continued to evolve – quickly and in many directions. A website for 2015 needs to be not only mobile-friendly, visually stunning and have new content often. A big measure of how Google rates a website is fresh and continuously growing content. This is a major switch from the website thinking of the early 2000s. Now, to stay well ranked on Google search results pages, you need to be timely and relevant. More and more successful online brands are making sure they have on-going and […]
If you manufacture any sort of product, you know how important packaging design is. Regardless of your industry, there is a bevy of competing products. So how do you get your product recognized and ahead of the competition? Color Colors not only affect your mood, but they make a statement. We automatically and involuntarily associate certain colors with sensations and emotions. There is a sub-text of concept that comes with each color (red means stop or danger). The human mind likes associations, and as vision is one of more powerful and most relied on senses, the use of color logically can be used to influence people. There are vast tomes […]
We know you’re planning to celebrate Talk Like A Pirate Day with some timber shivering jargon – but at Tingalls Graphic Design, we’re taking it to the next level. On Friday the 18th, before Talk Like A Pirate Day, we’re hosting a 5K Pirate Run! Avast, it’s true, and we’d love you to join us! The suiting up for the run starts at 2:00PM. Here are some tips for the Tingall’s 5K Pirate Run: Costumes You don’t have to have one, but when a crew of pirates gets going, you’ll feel kind of left out. An eye patch, bandanna or parrot will work fine. A warning about the parrot – […]
Websites – by now it’s a staple of any successful marketing mix. But there are shades of grey between the black and white of a good or bad website. The difference between “a website” and “the website” is more than just cosmetic. A good website offers simple, positive user experiences (UX) and turns visitors into customers. The criteria for good UX changes from day to day. Which is why you should select your website designer and developer carefully. Web Design Trends Using the word trends makes the art and science of a website seem flippant or seasonal. It’s not. The ideal website not only incorporates the latest best practices for […]
At Tingalls Graphic Design, we work really hard. Taking ideas from our clients’ minds and turning them into a visual reality is challenging at times. We work just as hard to keep our creative work fresh and innovative. To do this, we embrace some non-traditional methods. Spoons By now, if you’re a client or a fan, you’ve heard about our Spoons competitions. We value the importance of working with a clear mind and sometimes a little game of competitive Spoons at the pub table in our office does the trick. Work Environment Tara Ingalls, the owner and creative director of Tingalls Graphic Design has taken major steps to make sure […]
What is organic reach? Why is everyone raving about Facebook marketing? What is it? The Internet simultaneously leveled and skewed the playing field for small businesses and entrepreneurs. The digital landscape of the 21st Century is very much like the Wild West of old – pioneers taking huge risks that sometimes pay off in gold. Bandits streak across cyberspace looking to make a quick buck and in between desperation and vast success there’s the rest of us, trying to make our way. The path to success in the digital Wild West is made more complicated by it’s mutable nature. Things are always changing. A few years ago, Facebook had this thing […]
The history of logos is long and varied and somewhat out of the scope of this piece, but take just a moment to think about the word “brand.” The term your brand comes from ranchers who branded their cattle – a mark of ownership or representation of a product. Did you know? Carolyn Davidson, who designed Nike’s swoosh in 1971 was originally paid $35 for her work. The brand was a simple mark, widely spaced characters that were typically the owner’s initials.Leaping back further in time, to medieval Europe, the personal brand was elaborate, but also printed much larger for quicker identification. Heraldry, an individual’s personal standard, varied greatly, but […]
Web Design 2016 and Beyond Part II – Tools, Terms and More Last week (link) we talked about the history of the Internet. Websites are inherently dated products, as much as any print collateral you might generate. Trends in design and technology wash across the web as surely as they do in fashion, film, and any other form of technical art. Anybody can spot an “old” website – and even though they still work, websites should be thought of as software – something you invest in and continually update. Language of Web Design Perhaps the hardest part of the web design process for clients is the nearly foreign language that […]
It seems hard to believe, but web design has been a “thing” for more than 20 years. In those two short decades business as we once knew it changed more than it had in the previous 200 years. The Internet revolutionized small business – and continues to evolve at lightning speed. The Internet came with a few caveats, however. It was the great leveler, allowing small business to compete with their larger, slower moving cousins. Suddenly, Small Local Business was just as viable as a Large Corporation. But small business had to adapt their offerings as well – small business was suddenly competing (if indirectly) on the global stage. Enter […]
One of the most common questions we get at Tingalls Graphic Design, and one of the most perplexing problems clients can have, is why my logo or company color schemes look different on different mediums. The answer is a little complicated, but first thing – think of buying a television. Think of that wall of illuminated flat screens, glowing in the back of Best Buy or wherever you get your electronics. They all have different features and different technology – sure, they are all TVs, but Sony does it differently than Samsung. Keep that image in your head while you read – the different way things appear on those TVs […]
The New York Times reports that a significant portion of its website traffic comes from Facebook. National Geographic reports the same thing as do a half-dozen other major media outlets. This trend has inspired Facebook to launch its new, “instant articles,” an addition to your newsfeed that will unobtrusively offer content from nine major publishers. That means that even more eyeballs will be glued to the Facebook feed. That’s a good thing for social media marketers. It also means that while users will be more focused on the social feed, there will be better, higher quality content to compete with. Make A Social Media Plan Determining where to begin and […]
There’s a lot happening in the web-marketing world, specifically the re-unification of two giants. We’re talking about the new Google/Twitter Partnership.
The April 21st Update is almost upon us. We keep checking back to the official Google Webmaster Blog for new updates so we can in turn keep you informed. There’s no news and that’s okay. The “mobilegeddon update” is almost here, and most of those who want or need mobile-friendly updates have them well underway. We still don’t know how this will affect users who are not mobile-friendly by the completion of the roll out and become compliant at a later date. While Google’s search algorithm will always be a mystery (or it would cease to be useful), we do know a few things about the search giant. Those few […]
If currently your website is utilizing optimal keywords and fresh relevant content, it’s a non-sleeping, never-surrendering, always on-time, no sick days salesperson for you and your organization. It’s the equivalent of a TV commercial 24/7/365 with no air time fees.
March Madness indeed! The Spoons games at Tingalls Graphic Design have reached critical mass. In a close run game, JoAnna, the January Champion reclaimed her bejeweled Spoon Scepter from upstart Alyssa. The final game was filled with tears of joy and anguish as the winners were sorted from the losers, the women from the girls.
In our ongoing efforts to keep clients and friends up to date, here are the latest questions from our FAQ file:
Tingalls Graphic Design is super-excited to be the first agency in Madison to offer to latest in branding trends – The Rock.
Typically, Google releases their updates as a sort of sneak attack – it’s very rare that they give any warning to webmasters and site owners. This is because historically Google updates are designed to improve Search Engine Results Pages (SERPs).
Last week we talked about what a brand is and how your corporate culture and mission statement protect and promote that brand. In short, your brand is your promise to the world, your pitch to strangers and your company’s values. Sometimes that’s not enough to save a brand. How do you know if your brand is failing? Here are a few tips:
What is a brand? Marketing experts have struggled to wring every nuance from the word, for nearly a hundred years. Should your brand be re-booted?
The mighty upset! Epic highs and perilous lows at the Tingalls Graphic Design office last Friday as the February Spoons Championship battle was decided.
Content that counts comes in many forms. This isn’t your first day on the Internet – odds are you have a Facebook account, Twitter feed or even more. Have you noticed any patterns? Everything happens at light speed, in short tiny bursts of concentrated information. This is counter intuitive – the assumption is that audiences want detailed and elaborate explanations of services and products, events and everything else.
It’s not your Spidey-Sense tingling, you’re feeling Project Success. It’s what we at Tingalls Graphic Design call “The Awesome Index.” At Tingalls we deal with awesome all day, so we’re not willy-nilly with the term Project Success. It’s a direct result of our creative process.
Everyone knows about Google – but did you know that YouTube is the second most used search engine? Read some more and learn how to take advantage of this fun and exciting tool.
When you think brainstorming, you probably think of a stuffy room, some paper, a handful of people and maybe some Mountain Dew. That’s cool. Maybe it’s not your specialty. But here at Tingalls, creative is our bread and butter.
The competition is really heating up at Tingalls Graphic Design, the national headquarters of the Tingalls Spoons League. At this point in the season, the championship is really still up in the air. There is a clear rivalry between Project Manager JoAnna, and Tingalls founder, Tara. Both are expert players with little mercy for the less experienced.
It’s 2015 and the New Year is a great time to make some resolutions about your website, arguably your most effective marketing tool. You’ve been thinking a blog for a while now, but is it really worth the effort? The answer to that is a resounding yes!
Thinking it would be great to get more customers from your website in 2015, or that you haven’t been making the most of Internet marketing opportunities? You certainly aren’t alone – this is the time of year when we receive a particularly high volume of calls from business owners, managers, and executives who are looking forward to bigger things. In the course of our initial consultations, there is usually a handful of common recommendations we are able to make and get started with. Here are six things you can do to turbocharge your website and turn it into a marketing machine in 2015 and beyond: 1. Give your website a […]
Our talented designers here at Tingalls Graphic Design are always making something creative. Whether it’s on their Mac, a sketchpad or the back of a napkin, their ability to create beautiful art is astounding. One theme that often gets discussed is fonts and custom letters. One issue with custom, hand-drawn letters is that there can be inconsistencies in a family of letters. But a super-cool technique that we found at Lynda.com eradicates this problem, while offering an interesting marriage of tech and old-school lettering. Here’s a link to a video by a gentleman named Deke McClelland, who details how the technique works. He details work originally drafted out with a […]
In the first installment of this series, we discussed six ways a graphic designer can improve their credibility factor. In part two, we’re serving up five more tips on the subject. And although we’re talking specifically about graphic designers here, these strategies really apply to any profession. No matter how much of an expert you are at your craft, these strategies will help improve your credibility, as well as your bottom line … Crystalize Your Process Set up an “external” processes with the customer that’s easy to understand. Timeline, milestones, what you need from them, etc., are all good things to flesh out upfront. Remember, for expectations to be met […]
Have you ever met someone who was obviously an expert at something? Probably. But have you ever met an expert that you would absolutely never work with because you had no respect for them, or they were so un-together they had no actual credibility? As a graphic designer, in order to reach your highest potential, being an expert isn’t enough. That’s why Tingalls Graphic Design has put together the following list of things you can do to improve your credibility and gain more respect from customers. Be Yourself Don’t try and be someone you’re not, or match some perception of what you think a graphic designer should be. Let your […]
Anyone with a driver’s license can get from point A to point B in a car. But to excel as a professional in NASCAR or Formula One racing, you’ve go to have some serious skills that have been attained by many years of study and real-world experience. Website design is the same way. Although you, or someone you know, may be able to put together a website, calling upon the expertise of a professional can go a long way in getting you to the “finish line” ahead of your competitors. There’s an art and craft to the process of website design — not only in creating an attractive aesthetic, but […]
To many, Twitter is quite the strange bird. Trying to figure out how to successfully use it can feel like attempting to get all the sides of your Rubik’s Cube (remember those?) to be the same color. The good news? It’s not as hard as it seems, but you’ll need to make a significant time investment if you want to triumph on Twitter. Let’s take a look at some of the best practices you can take to accomplish this, as well as whether or not Twitter is the right social media platform for your business to be on in the first place. Is Twitter Right for You? The easiest way […]
In our previous series, Blogging 101, we talked extensively about many of the best practices associated with writing a blog. But what about the hierarchy of how your blog is set up? In other words, is it set up as a subpage or a subdomain of your website? If you’re not a web designer or copywriter, you’re probably scratching your head wondering what the difference is between the two. Have no fear! Tingalls Graphic Design is going to define each of them, as well as let you know which one is the better choice when you have a blog associated with a website. Your Blog as a Subdomain In a […]
For many business owners, a Facebook Fan page can be a great asset in connecting with customers, sharing products or services, or stating your opinion on a topic that’s relevant to your audience. Setting up this page correctly is a critical factor in how successful it can become. We’ve seen Facebook Fan Pages set up in a way that actually hurts a business. That’s why Tingalls Graphic Design is sharing some best practices that you can act upon today. Step 1: Begin with Your Personal Facebook Page Since most people already have a personal Facebook page, we’re not going to dive into how to create one in this article. If […]
In a recent post, Tingalls Graphic Design reviewed three very good social media management tools. But being the geek that I am, I recently decided to do some additional research to see if the landscape for these niche products had changed. Sure enough, it has. In this article, I’d like to share two of my favorite new social media management tools — Sendible and Sprout Social — reviewing the positive and negative aspects of each. SENDIBLE I’ve been using Sendible on a weekly basis for a little over a month. I first came across this app because I was looking for a social media scheduling tool that worked with Pinterest. […]
No matter what type of business you have, or type of work you do, you may be faced with a critical question: do you discount? Whether it’s a discount house like Groupon, 99Designs, or simply running a “special” on your website, discounting services or products is something that requires much consideration. Why? Because it can have negative long-term affects on your business, your bottom line — and your reputation. Let’s examine when a discount may be a good idea, and when it should absolutely be avoided. In a retail environment, sales are part of the natural selling cycle. But even here, retail shops have undermined themselves by starting sales earlier […]
Does your business utilize email campaigns? Whether you’re an old pro at putting campaigns together, or your company is just embarking into the territory of email marketing, making sure you’re following these best practices can help ensure each email you deliver to a customer or potential customer is crafted for success — right down to the character count of your subject line … Email Frequency The amount of emails businesses receive these days is often astronomical. Keeping yours to a minimum — 1 or 2 per month — is a good way of ensuring the recipients on your email list don’t unsubscribe. At Tingalls Graphic Design, we’ve found that one […]
Somebody once said to me that Google was looking to rule the world. And although this is probably not true, there’s a good chance they already own the virtual world. Google+ isn’t new anymore, but it remains a conundrum to many a business owner. Understanding how to use Google+ to your advantage can help with the overall authority of your website and blog — and ultimately help improve your bottom line. If you’re not taking advantage of Google+, Google knows and they may hold it against you. The good news is with a little guidance, which Tingalls Graphic Design is happy to provide, Google+ is a pretty easy platform to […]
I recently stumbled upon an article at Inc.com called 6 Surprising Ways to Become More Creative. It got me thinking about how the creative process is affected by internal and external influences. One thing the article suggests is that exhaustion is a catalyst to creativity. But does exhaustion really get your creative juices flowing? Or is the research behind this statement all fluff? According to the article, optimal productivity is attained when you’re most awake and alert. Morning people do best at dawn, while night owls do better after the sun goes down. “But when it comes to creativity, you should just throw this conventional wisdom out the window.” Research […]
In our recent blog post, Networking is Still a Viable Way to Grow a Business, we talked about five tips to help determine what types of networking groups are best for you to join. But once you find groups that are a good fit for you and your business, how do you track the actual effectiveness of the group to see if it’s generating business leads, or business insights, on a regular basis? Assuming that you are a regular attendee of the group, is it really worth your while? To answer these questions, you’ll first need to determine your intention for joining the group in the first place (which hopefully […]
Does your business outsource? Depending on the size of your company, you may outsource lots work to or you might currently have no partners you outsource to. Either way, we’ve got a question for you: what is your perceived value of outsourcing? Outsourcing can have an immense impact on the quality of your products or services, as well as the overall success of your company. When you alleviate difficult, time-consuming tasks that you might not be the best at (I have an immense shortcoming with accounting myself), you free up time to build your business. Being able to spend more time on improving sales, products or services means your company […]
People are using their mobile devices more and more to search the web, which beckons the question: is your website mobile friendly? If you’re not sure, the easiest way to answer this question is to simply view your website on a mobile device. If all the sections on your homepage load properly, you should be in good shape. If you’re finding that your site has overlapping boxes, is missing text areas, or you’re unable to access all the pages in your drop down menu, your website might need to be recoded or enhanced for mobile devices. There are a few options when it comes to making your site mobile friendly, including creating a “parallel” […]
There was a time when a handshake was our social media. Live conversation, awkward pauses, and the exchange of business cards were our means of disseminating information to each other. And although the Internet has permanently changed the business landscape, networking is still an excellent way for many businesses to be more involved in the community, and grow their business. That being said, you may not want to join the very first association or group you stumble upon. Doing some research to find a networking group that offers value to you and your business — either with educational opportunities, or potential to meet customers in your niche — can go […]
How many LinkedIn connections do you have? Did you know that the amount of connections on your LinkedIn account affects where LinkedIn ranks you? As a matter of fact, if you can attain 500+ connections, LinkedIn considers you a “power user,” which can give your page an immense boost in authority. Now just hold on, before you go and attempt to connect with everyone in your “people you may know” section, let’s examine legitimate ways to increase your connections so you can rise up in the LinkedIn algorithm while extending your reach on LinkedIn. 1. Search for colleagues you know (or knew) at your current job, as well as previous […]
One of the current trends in marketing & web design is something called native ads, which is defined as “a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.” This definition comes from Sharethrough, the world’s largest in-feed advertising exchange. What this means, in essence, is that native ads live within the content of a web page, as opposed to off to the side (usually in a right-side banner area) as we’ve grown accustomed to in web design over the years. Sharethrough’s opinion is that “native ads are more visually engaging than banner ads.” At Tingalls […]
Have you ever received an email from LinkedIn stating you’ve been endorsed? It’s always a nice feeling to know that someone you know took the time to give you a shout-out for a specific skill. But what about when the skill is something irrelevant, or something you don’t want highlighted? The good news is that you now have much more control over the “Skills & Endorsements” section of your LinkedIn profile page. Even better news is that this section can have a positive effect on the value of your LinkedIn page, which means you’ll rank higher when people are looking for what you do. Let’s take a look at how […]
Managing even a handful of social media platforms can suck up a large portion of your day. Wouldn’t it be nice if there was one place you could go and disseminate messages to Facebook, LinkedIn, Twitter, Pinterest, and the like, all at once? The good news is there are many social media management tools that let you do just that. And, many of them allow you to schedule future posts to go live whenever you like, making your social media campaign a whole lot more manageable. Here are the top three tools that Tingalls Graphic Design likes best … Hootsuite This is the platform I’ve worked on most extensively, and […]
Are you on LinkedIn? If you’re a business owner, do you have a company page? LinkedIn can be a powerful tool for connecting with others, and for acquiring business leads — but setting up a page and connecting with a few colleagues isn’t enough. You’ll need to polish your page so it meet’s LinkedIn’s best practices if you want to achieve “All-star” status. In this installment of our LinkedIn series, we’ll take a look at how to populate the first two sections of your profile page — specifically your “masthead” at the top of the page, and the “Experience” section. This is relevant to business owners and individuals, alike. Populating […]
Have you ever seen anyone using a metal detector on the beach? When they get close to a metal object, the device starts making noise because it can actually sense the metal. Search engines like Google and Bing function in a similar manner, but instead of looking for treasure, they’re searching for keywords. Two of the main areas search engines look for keywords are in your website’s title tags and “H1” headlines. If these areas are populated correctly, search engines have a better chance of detecting you, which can lead to higher page ranking on search results and increased traffic to your website. At Tingalls Graphic Design, part of our […]
The answer to this question can be a deciding factor in whether your website design is creating raving fans, or increasing your website’s bounce rate (the amount of people that leave your site in under 30 seconds). The theory of high-context and low-context cultures is a concept that was coined by Edward Hall in his 1976 book Beyond Culture. Now you might be thinking, back in 1976 there weren’t even personal computers, let alone an Internet, so how can an almost 40-year-old book have any relevance when it comes to websites? Good question. The answer lies in the underlying principals of Hall’s theory, which supposes that the culture of a […]
Many companies understand that social media is now an inherent part of running a business. But when it comes to understanding HOW to use social media effectively, they struggle. The whole point of social media is to engage with readers and hopefully start a discussion. But many companies are actually inhibiting discussion by disseminating content that looks more like an advertisement, or a one-sided sales pitch, that can easily be perceived as spam. Since none of us want to be antisocial, at least not with social media, let’s take a look at some best practices we follow here at Tingalls Graphic Design, which encourage readers to participate in a conversation […]
In a world where we’re berated with information, the last thing most people want is long-form copy that’s more metaphorical than understandable. Don’t get me wrong, there’s always room for a brand’s personality & style to shine through. But we have to be as clear, brief & impactful as possible when broadcasting our messages — both electronically & in print — while making sure we connect on an emotional level with our audience. Some great examples of this are “Just do it,” from Nike, and “Think Different,” from Apple. Even this blog post is designed to be incredibly short. It’s a great exercise for our minds, which trains us to […]
Do you use Google Places? Many local and regional companies can greatly benefit from a solid Google Places account. But they either don’t know about it or haven’t been using it to its fullest potential. Let’s be honest, adding another thing to your to do list may not sound like any fun, but if you’re a company that’s looking to gain more local business, you’ll want to take the time to build your account well. Setting up a Google Places account from scratch will take you somewhere between 1-2 hours. Here’s how to do it … First, if you don’t have one already, set up a free Google account. This […]
Now that we’re well into 2014, how do you feel about Radiant Orchid as the Pantone color of the year? Is it something you’ve used in your designs and branding, or is this the first time you’re hearing about it? I asked some of the Tingalls team how they feel about the color, and if it’s influenced how they design and think. Overall, they felt that although it’s interesting to see what color Pantone picks each year and how they apply it, it has very little affect on their work. “All of our designs are very client driven. We tend to brand for our customers in a more timeless way […]
How much of your business is affected by outside forces, rather than by internal passion? I’m not talking about listening and responding to customers — this is a cornerstone of any successful business. What I’m talking about is our ability to be true to who we are as a company — even if that means potential rejection. Back in the mid 1990s, Apple was allowing Mac clones to be produced by third party manufacturers. When Steve Jobs returned to the company in 1997, he put that to an end. Steve wanted Apple computers to be made only by Apple. And he wanted them crafted with his vision in mind — […]
Do you sketch with a pencil and pad or on your computer? In our digital world, more and more people are opting for sketching apps, but is something being lost in the process? The answer to this question depends on many factors, including your preferred art tools, as well as if you’re working on your own or with a group of designers. We recently ran across an article on the YouTheDesigner blog that inspired us to share some of our design process on our own blog. At Tingalls, our graphic design team uses both pencil & digital sketching to create our clients’ designs — but we always begin with our […]
Whether you have a website you’re looking to revamp, or are in the process of creating a new one, there are some best practices you’ll want to be aware of to make sure your website design is the best it can be. Not All Code is Created Equal Coding, or the language on which your website is built, is an important component of website design. If your code is built well, it will make for a better user experience because pages will function optimally and load faster. How your site is coded also affects your SEO (Search Engine Optimization), which is critical to gaining more traffic on your site. Content […]
Are you using Search Engine Optimization (SEO) on your blog? Whether you know it or not, you definitely are. The real question is, are you using SEO effectively? Many of the topics we’ve already covered in this series contribute to successful SEO on your blog. If you’ve missed any of the Blogging 101 installments, you can find links to all of them below. Let’s take a look at one more element that needs to be discussed: the use of keyword phrases. But first let’s take a step back and answer the question … What is SEO? Search Engine Optimization is a multi-step process designed to help increase traffic to your […]
In this installment of our Blogging 101 series we’ll be discussing content — which are the words we use in each of our blog posts. We’ve already talked about content length and quality, and now it’s time to take a look at original content vs. duplicate content. Original Content So, this one’s pretty straightforward. Original content is exactly what it sounds like: made from scratch, unique, one of a kind. It’s content that you’ve written yourself, even if that means you’ve drawn from other material (which you can site in your blog post) for the information. Google likes this type of content, and so do readers. Duplicate Content Remember when […]
In the fifth installment of our Blogging 101 series, we’re gong to cover optimal blog post frequency and length. These are two more pieces of the Search Engine Optimization (SEO) pie that need to be understood so they can be used effectively to reach more readers. Blog Post Frequency So, you’ve decided to start blogging and you’re wondering how many posts you should produce each week. And while one is better than none, and two is twice as good as that, the sweet spot for most businesses is three times per week. Why? Because it provides your blog with a good amount of fresh content each week, without producing too […]
In this installment of our Blogging 101 series, we’re going to talk about tags and categories —specifically what they are, and how to use them in your blog posts. Since tags and categories aren’t part of the actual writing of a blog post, they can easily be overlooked. But if you want to learn how to write a successful blog, you’ll want to make sure you include them in every post. Blog Tags Tags are keywords or keyword phrases that are placed in the tags region on the backend of your blog. Here’s what the input box looks like in WordPress: Tags are for search engines, and they let Google, […]
In our last installment of Blogging 101: How to Write a Blog Post, we touched upon how to create good, clear blog titles — also known as headlines — for your blog. Your title is a critical element in helping your blog get read. When someone searches for a particular topic, and you are among the list of search engine results, your title — also referred to as a headline — is a deciding factor on whether or not someone clicks through to continue reading. Your headline is also what helps you get found by the search engines in the first place. Here are three factors that go into awesome […]
We’re often asked how to write a blog post in the most effective way. And although content will vary depending on your industry, customer base and company personality, there are certain contingencies you’ll want to meet to make sure each of your posts is awesome. How to Write a Blog in 6 Steps: Pick Your Topic This may sound obvious, but picking a topic in advance makes the process of writing a blog post more enjoyable, and less time consuming. We suggest creating a blog campaign for each month so you know all of your topics in advance. To do this, simply pick a topic for each post, create a […]
A blog is a fantastic way for a business, individual or group to communicate with their readers quickly and easily. It also offers an opportunity for readers to provide instant feedback in a virtual venue — creating a two-way conversation. Blogs were originally called “web logs,” and they’ve redefined how we communicate online. Blogs have also altered the very fabric of the marketing model, moving us away from a selling philosophy and into an era of building relationships. In a nutshell, building relationships is the purpose of a blog. HOW BLOGS BUILD RELATIONSHIPS A blog can go a long way in making you a trusted, relevant resource. It has the […]
Imagine for a moment that you’ve just arrived home from a tradeshow or networking event. There’s a good chance you’ve accumulated a stack of business cards and marketing collateral from the people you met. You’ve also handed out your share of marketing materials at the tradeshow yourself — but were they memorable? Whether it’s your business card, a one sheet, or a tote bag — which are all the rage at tradeshows these days — what makes an impression is always something unique. Of course it’s easy for me to suggest that you make your marketing materials original, engaging, clear and well produced. It’s another story altogether to produce said material. […]
We live in an interesting time as far as business web design and online marketing are concerned. On the one hand, there are more tools than ever that you can use to design a website, and more people than ever taking advantage of them. And at the same time, it’s never been more important to have the kind of site that attracts attention from search engines and sets you apart from your competitors. Given those two contradicting ideas, can you really get a great deal on a business website by using a template or hiring someone who might not have professional experience (like a student, or a computer-savvy family member)? […]
Are printed graphic design pieces and printed advertising still relevant in the digital age? The answer might surprise you. Although the Internet certainly is changing the way we do almost everything, print doesn’t still just matter, it might even be coming back into style. Of course, that implies that it ever went anywhere at all. Just as the US still does most of its business with Canada and Mexico while Chinese factories dominate the headlines, print has been there all along helping smart businesses put together profitable campaigns – even while search engine optimization, social media marketing, and business web design have become hotter and hotter topics. And as we […]
The success of a tradeshow or networking can literally make or break your company. In fact, entire businesses and careers have been built from sales made in a few precious moments face-to-face with prospects and important decision-makers. But, too many business leaders ignore the importance of the marketing materials they bring to tradeshows, conventions, and other similar gatherings – particularly their business cards, fliers, and brochures. It’s not an overstatement to say that the wrong piece, even just one poorly designed one, can kill any progress or sales opportunities you might have made otherwise. Here are five of the biggest reasons why: 1. You want to stand out in a […]
When most clients come to us for business web design and say they want “a great site,” they are typically thinking about the way they want it to look, not how they want it to act or what they want it to do. Development – the process of adding stability and functionality into your business website – has always been more important than people tend to think. But now, there is even more evidence that ignoring it can cost your company money. That’s because Google, the world’s largest search engine and most important Internet marketing hub, recently confirmed that it takes speed into account when determining search rankings. In other […]
Check out this fun infographic we designed for Dane Buy Local to help spread the word about how great making purchases from local merchants can be.
Although most of our clients come to us for website design to attract new buyers, don’t forget your website can be a powerful tool for strengthening existing relationships, too. This can be a more important goal than you might realize. After all, it takes a lot more time and effort to find new customers vs. maintaining genuine relationships which those companies who have already purchasd from you. So, how are you using your business website to build customer loyalty? Here are seven of our favorite tools that help you keep buyers coming back and boost your bottom line: 1. Coupons and discount codes for repeat customers. Nothing says “thank you” […]
Guest Blog from Wells Print & Digital Services For many businesses and organizations, Facebook can be an incredibly valuable tool for brand development and connecting with their fans for a relatively low expense. Whether you’re an international brand or a family-run small business, the ability to convey a personal side to your business is a necessary step in this growing age of digital marketing. Knowing how to effectively use Facebook, however, is a skill that requires a creative mind, in-depth analysis, and no shortage of patience. To determine your reach (how many people see your posts) Facebook uses an algorithm called EdgeRank. EdgeRank is used to determine what content appears […]
Too many people create a website and then just let it sit and expect it to do all the work without any attention. In today’s competitive web environment and with the search engines placing a large degree of importance on recent web information this just isn’t a viable option. If you want to have the best website possible, you need to add updates on a fairly frequent basis. We’ve come up with 10 small tips that will boost the appeal of your website and make it more effective. 1. Call to Action. Don’t be afraid to ask for the sale. If your website is designed to have people do something, […]
Different cultures react to colors differently. This fun infographic focuses on the responses of people in the Western Hemisphere. Enjoy!
If you’ve ever hired someone to work on Internet marketing or a search engine optimization campaign, you probably already understand how important keywords are to the visibility of your business website. But, do you know how to find the best ones… the terms and phrases that make it easy for new customers to find you online? Although a lot of business owners and executives don’t spend much time thinking about keywords, they can literally make or break your campaigns. When people search for information for companies on the Internet using sites like Google and Bing (or even social media sites like Facebook and LinkedIn), the results are compiled and arranged […]
Two people join LinkedIn every second. But then what? How are they using it? And is it REALLY helping them? LinkedIn consultant and author Wayne Breitbarth asked those questions, and you might be surprised by the answers he got!
Although it doesn’t get the attention that social media giants Facebook and Twitter do, Pinterest has quickly gathered more than 10 million users, and is one of the fastest-growing sites around. With image-based topics and posts, it isn’t just a different spin on social networking, but also a unique marketing forum for businesses of all sizes. In fact, some companies (and especially retailers) consider Pinterest to be the best social site for attracting new customers. Could you take advantage and use it to get people to think about your company and products? Here are Tingalls top seven tips for Pinterest marketing: 1. Spend some time with the site. As with […]
If there’s one thing a lot of small business owners absolutely love about social media marketing, it’s that it usually carries a pretty low upfront cost to get into. You have to set up profiles on Facebook, Twitter, LinkedIn, YouTube and the other major social networking sites, of course, and add content, but it isn’t like pay per click advertising, which can mean big expenses to get your campaign moving. Make no mistake, though… social media marketing is going to cost you something. We’re not talking about a hidden expense, although there are more ways to advertise on sites like Facebook than there were in the past. No, what we’re […]
Did you know that email marketing can be as much as 20 times more cost effective than other marketing methods when you’re trying to reach your customers? But how do you create emails that get opened, engage the reader, and build value for your company? Tingalls Graphic Design has gathered a few tips to help you draft better emails and reach your customers with cost effective marketing. Be Trustworthy. People don’t want to open spam and they’re afraid of opening anything that might look suspicious. This means you have to identify yourself with a recognizable name. Make sure the from line in any email you send clearly identifies your company […]
Our minds are inherently programmed to respond to color. It shapes our thoughts and emotions. And according to studies, color affects more than mood – it has the ability to change our buying habits. Save
Contrary to what some business owners and executives think, Twitter can be a great tool for attracting new customers and developing relationships with them – provided that you use it in the right way. That means it’s important to keep a few ground rules in mind, and then to keep at it until you start to see the right results (success on Twitter is rarely ever instant). In fact, there is an art and science to building your Internet marketing profile 140 characters at a time, and it amounts to more than just getting lots of followers. To help you out, here are a dozen of our top Twitter marketing […]
Search engine optimization and Internet marketing have gotten to be big enough, and complex enough, that most businesses wouldn’t even dream of trying to manage things on their own. There are just too many concepts to take in, and details to stay on top of, for the average owner or executive to handle in-house. In most cases, they turn to businesses like ours who can help them increase their rankings on Google and turn search engine traffic into a stream of new customers. But what if the advice or service they are getting isn’t accurate, or up to date? Unfortunately, that situation is more common than you might think – […]
For some reason some entrepreneurs think that if they’re engaging in online digital marketing they don’t really need a logo to help visually define their brand. However, these are the same entrepreneurs that also have varied and scattered brand messaging across all their digital media. They don’t have any elements that cohesively bring their brand value and message together. I’m not saying a logo is the end all be all to bring a brand together, however, it is a visual representation of one’s brand that can easily help prospective clients, current clients and anyone on the Internet recognize and quickly understand what your brand is about. Online a few seconds […]
There are a lot of reasons why websites don’t quite live up to your expectations but, by addressing the following issues you can help boost the popularity of your website, the number of visits you get, your leads and future customers/clients. 1) You’re not taking advantage of social media – Social media is the modern version of word of mouth advertising and it’s a very important way to reach new audiences and promote loyalty among your current fans. 2) You don’t have a Search Engine Optimization (SEO) framework built into your site – SEO is constantly changing, but defining your keywords, writing informative and engaging content, and entering your meta […]
Ranking at the top of the search engines is the goal of many websites but not all of them know how to get to the top. There are a variety of different approaches you can take to improve your search engine optimization, some legitimate, others not so much. Tingalls Graphic Design stays on top of SEO trends and always recommends using best practices. To that end, we’ve come up with the latest SEO trends, what’s in and what’s out. IN – Good Content Content is king, especially in the world of websites. Targeting one or two keywords/keyphrases for each page and then using those keywords in content that is informative […]
Most website are designed to attract viewers and yet there are sites that aren’t putting website best practices into use and are instead turning off customers or not drawing them in in the first place. Tingalls Graphic Design has pulled together six website best practices to help you attract and keep visitors to your website. 1) Compelling content. The content on your website is meant to attract people and keep them there. If you’re writing for search engines or trying to be too clever with your content you may be turning away visitors in droves. Tell people what they want to know in a straight forward, succinct manner and only […]
Print Marketing with Tingalls Print marketing may be more energy efficient than you realize and the benefits of using print could boost your company’s visibility too. The following statistics related to print marketing, the paper industry and the environment were presented by NewPage Corporation and provide some interesting insight on sustainability and marketing. Did you know that the creation and delivery of direct mail generates less greenhouse gas emissions than an eight minute shower? In the last 25 year annual energy consumption at US data centers increased by 24% but the pulp and paper industry reduced energy by 24%. The footprint of paper for one 3×5 inch direct mail card […]
Like it or not, people form opinions about your brand every day based of one simple thing: color. In fact, color can increase logo and brand recognition by up to 80 percent! Here are some reasons not to overlook the role of color in your branding efforts. Colors are seen by different age groups, genders and nationalities in many different ways. For instance, orange is highly accepted by young people, while people tend to dislike orange and green the older they get. Even men and women react differently to color. Females generally respond to red better than blue, while men prefer blue over red. Yellow has a higher effective value […]
If your company isn’t blogging regularly, you may want to reconsider the blogging option. Below, Tingalls Graphic Design has collected five good reasons why you should have a company blog on your website and how it can help you promote your company, products, and/or services. SEO – Blogs help enhance your company’s search visibility or search engine optimization (SEO) in a couple of ways. Blogs give you a chance to use those all-important keywords in a legitimate way more frequently. Blogs should be touched regularly, showing that your website is current and still valid. Authority – Blogging about your industry and your products and sometimes about topics that are only […]
Did your first mobile phone come in a briefcase-sized carrying case that you kept under the seat of your car “in case of emergency?” If so, you – like me – are old enough to call yourself a witness to the communications revolution of the last couple decades. As a public relations and communications professional winding my way through this revolution, I attend my fair share of seminars, educational events and networking groups. The content of these meetings and events has obviously changed over the years to address the domination of all things electronic, social, and mobile. And, as such, I’ve been hearing a frequent refrain: PR is dead. Of […]
I really recommend using digital marketing and social media for your local business to help promote and amplify your brand online, to help drive online engagement with your website and, as a bonus, bring some more sales to you. Where small businesses often get digital marketing wrong is: digital marketing is not a silver bullet for your company’s marketing. It’s definitely not the only thing to do, and if you think it’s your sure-fire, quick-fix way to market yourself to a booming business then you’re going to be very disappointed. In my opinion, the biggest benefit of digital marketing is the ability to initiate and foster online relationships by directing […]
A landing page is a web page that targets a particular audience and captures their information, typically through a lead form. A good landing page will be easy and comfortable to navigate and will quickly give visitors what they want. And, in theory, this will increase the number of conversions you have because the process is easier for them. Tingalls Graphic Design has come up with some suggestions to help you make a more effective landing page so you encourage more conversions. 1) Be clear and concise both visually and with your content 2) Make sure there is a value to them and that it’s clearly stated 3) Keep your […]
The three circles above represent your marketing (digital or off-line) and your marketing’s ability to attract leads. Your marketing content – the actual messages you communicate and to whom you direct those messages as well as where you distribute them and how frequently — is what you can control. By targeting who it is you are creating your content for, directing your messages to, as well as where you distribute them and how frequently you create and distribute those messages all work to influence those who discover/receive your content and messages to the end goal of those folks inquiring further about your products or services, or even making a purchase. […]
Getting a lead or a hit from a web visitor is a great first step in securing a new customer, but it is only a first step and certainly doesn’t guarantee you’re going to earn that person’s business. And beyond getting their business, don’t you want to keep their business or have them as a repeat customer in the future and then make them an ambassador of your company, spreading the word to their friends and family and turning them into customers too. Lead nurturing is something every business should focus on to get new customers, keep old customers, and convince them to refer others. Hubspot says that “78% of […]
Words are so important in everything we do — they’re a vehicle for communication to drive shared understanding with someone else to build a platform to grow a relationship (learn more about this in GrowLoop’s free ebook). I recently read Rework (Amazon affiliate) by Jason Fried and David Heinemeier Hansson, the founders of 37signals. I really enjoyed this book because of the authors’ philosophies and approach to business, but also because of its straightforward concise communication — no extraneous words, everything in there is purposefully written. One idea that stood out was that companies should hire great writers vs. those overly talented in their specific area of skill — unless […]
If you’re wondering why your website visitors aren’t taking action and clicking on your links, then you may want to consider making a small simple change to how you’re leading them through your sales funnel. A common mistake in designing web pages is to use an underlined word or phrase as the hyperlink to lead the visitor to the page you want them to go. A much more effective method is to simply change the hyperlink into a button. Buttons are much more intuitively click-friendly. Oh, and color makes a difference. The Mequoda group reports a split test where the only variable on the landing page was the order button […]
Eight dollars a gallon seems like a lot to pay for anything. It seems like a crazy amount for something as simple as sugar water, or more specifically a cold soda. But on a hot day when you’ve been sweating hard and you just finished filling up with gas, that big number seems reasonable. At least when they put it into nice, cold and refreshing liter size bottles. If you were not at a place that relied on your convenience to mark up prices you may think twice about paying eight dollars for multiple gallons of soda. This paying extra for convenience is completely understandable, but what if you didn’t […]
A new look! Today the royal family announced that Prince William and Kate Middleton are expecting a royal baby. It seems like the perfect opportunity to announce that Tingalls is also expecting a new look and much more! Currently, the office is under construction as we revamp our entrance and add a private conference room. In addition, we’ve changed the company name from Tingalls Dzyn to Tingalls Graphic Design, LLC. Check our Facebook Page to see the construction process and to see our new branding unroll. At the beginning of November the Tingalls Graphic Design team each unveiled a new look for the company branding and a few logo ideas. […]
There is a very good article in the most recent issue of InBusiness Magazine about “The Online Video Phenomenon.” The article does a nice job presenting the emergence of online video as a powerful marketing tool as well as providing businesses with some things to consider if they are thinking about creating video content for their website. In this blog posting, I wanted to touch on one of the topics in the article where they discuss the cost of producing an on-line video: “Overall, the cost of producing videos in high definition can range from $500 per finished minute to $3,000 and up per finished minute, depending on variables like […]
Many Macs are vulnerable due to publicized but unpatched security issues with Safari. Square Circle Consulting, LLC recommends the following for users running versions of OS X prior to Lion: Switch to a browser that’s being kept up-to-date, such as Firefox, and stop using Safari. Select Apple menu->Software Update… and install all security-related updates such as Security Update 2012-004 and Java for Mac OS X 10.6 Update 10. Run up-to-date commercial anti-virus software. Prepare to upgrade to OS X 10.7 Lion or 10.8 Mountain Lion. Background Historically, Apple has only released comprehensive security updates for the current and previous versions of Mac OS X. The day after the release of […]
When it comes to writing the copy for your home page, you’re naturally eager to want to put your best foot forward, right? But so often (I’m speaking from 1st hand and client experience), you end up putting too many feet forward, and the result is you overwhelm and confuse your website visitor… so they leave. The best way to write a great home page is just by following the classic K.I.S.S. rule – Keep It Simple Stupid (or Silly for those easily offended). When visitors arrive at your site, they are in a hurry to find out if you have what they want. So your copy needs to communicate […]
Every once in a while we get thrown for a little printer loop. This time we were prepared because we had our trusty new printer selection algorithm to help us. The loop in question was that often the needs of a customer do not equate with the dollar amount that a customer is willing or able to spend. Naturally not everyone considers a new office machine to be an investment. I would counter that if you are looking to replace a machine that has lasted 10 years with little issue than it may be possible to look toward investing in another machine with a similar lifespan. That machine will likely […]
Wells Print and Design Services offers a number of ways to print leave-behind materials with friends, customers, and colleagues. As fall sporting seasons move on, a printed schedule is still the preferred way to look up the home team’s opponent and game time. Wells is able to print magnet schedules or static cling schedules on the new wide format press. Printing a company logo along the hometown’s team creates a subtle customer loyalty piece. An office or home refrigerator may be the place to keep your logo in front of customers from the beginning of fall into winter. Along with refrigerator magnets, car magnets are a non-permanent approach to promote […]
Tingalls Graphic Design has seen the web play a more important part in our business and in yours over the years. Web design is one of those ever changing fields that is often dictated by trends and public demand and acceptance. While some trends are absolutely spot on and important for the evolution of your website, others are exactly the opposite and can turn off your target audience. And some trends are just like fashion; your look doesn’t affect performance, but your customers may find you outdated. We’ve looked at our web design projects for the last few years and made note of a few […]
Tingalls Graphic Design is often asked to update cover images for our clients on Facebook and we’re more than happy to help you reinforce your brand, increase customer loyalty and recognition. We feel it’s important to share Facebook’s guidelines for cover images so you can get the most out of your social media banner on Facebook and so you don’t “get in trouble”. Remember, Facebook reserves the right to reject a page at any time for any reason, so you want to play by their rules. No pricing information in the cover photo. This means you can’t advertise your sale price, you can’t post the percent off or even […]
Charitable causes that aren’t reaching out to their donors through social media and direct mail may want to reconsider their fundraising efforts. A recent study from Campbell Rinker found that a direct mail appeal for donations was more than three times likely to receive an online gift as a response than an email was. The study also found that among donors that were aged 60 and above, online donations as a result of direct mail rose from 18% just two years ago to 30%, clearly showing that direct mail is hitting its target. Thirty percent of the younger set, donors under the age of 40, said that they contributed to […]
The phone, or mobile device, has evolved so much that people now carry their photos, their calendars, their personal data with them at all times and constantly refer to it to stay connected with loved ones and the world around them. Obviously, this hasn’t gone unnoticed and marketing to people on mobile devices has become a huge business. In 2012 mobile ad spending in the United States is expected to hit $2.6 billion and by 2015 it’s predicted to be slightly less than twice that amount. But is this money being spent effectively? Many people are having a hard time adapting to this new technology and are approaching it as […]
The logo creation process is unique to every company logo. At Tingalls Graphic Design we have a set procedure for designing logos but, as we sometimes find, the ideas can come at anytime and anywhere, which got us talking recently about iconic logos and how they were created. We found this so interesting we thought we’d share the stories of how some famous logos came to be. Nike The Nike Swoosh is recognized around the world and hasn’t changed much since its inception, but what is the history of the Nike Swoosh? In 1971 a graphic design student, Carolyn Davidson, agreed to do some freelance work for Blue Ribbon Sports, […]
At Tingalls we understand how important a company logo is. Your logo will be instantly associated with your business, it represents you and needs to appropriately reflect your company goals, products and image. We have been helping our clients with logo design for more than 10 years and have handled more than 500 successful brands. Our approach is a little bit different than other logo design companies in that we provide all custom artwork (no clip-art), we charge hourly instead of flat rate pricing to be more affordable, and we offer a quick turn around with initial designs provided in 5 business days or less. Our approach is to partner […]
Some of you may have noted that when you’re doing a Google search the results seem to be more localized. If you type the query “Mexican restaurant” into Google you’ll get results from your area, not from all over the country or the world. You may also be aware of Google Places; which is something to look into and sign your company up if you haven’t already. These small changes show that there is a larger change underfoot, the change to localized search engine optimization. For some companies this is very important, for others it’s not very important at all. If you’re a company that feels your location is important, […]
We’ve covered SEO tips in the past, but what about SEO mistakes? What are you doing, or not doing, that can actually be harming your website’s ranking on the search engines? 1) Keywords – you’ll repeatedly hear how important keywords or keyphrases are to your SEO, similarly, using the wrong ones can hurt your company. Take the time to know what terms people are using to search for your company or your competition. For example, more people search with the phrase “Real Estate” than “Home for Sale”; so you want to optimize for the keyword “real estate”. 2) Click Here – How often have you seen “Click Here” on a […]
I recently attended an SMBA meeting with representatives from the local Google office. The topic of the day was Google Places and why your business should register with Google Places. Google designed its Place Pages to help people connect to local businesses more easily and getting set up couldn’t be more convenient with representatives from Google coming to your business to walk you through the procedure at no charge. Why do you want to be listed in Google Places? One out of five searches on Google are related to location and by properly tagging your business to your location you can reach that audience who is searching for your company. […]
Let’s be completely honest for a minute, we often judge by appearances. Look at the old cliché…how many times have you actually selected a book because the cover looked interesting. Take it a step further, which cookbook is more likely to succeed, the one with a mouthwatering photo of a delectable delight or the one with a picture of cooking utensils. You get the picture (sorry – bad pun intended). So why wouldn’t you want to put your best foot forward when it comes to your first impression with potential customers on the internet? When appearances matter and your competition is just a mouse click away, having a professionally designed […]
A recent study by the Pivot Conference discovered that 37% of marketers plan to be more active in their social media campaigns in 2012. Why the push for social media? It appears as though people are beginning to grasp the benefits of a social media arm inside of their marketing strategy. There are a number of different ways to incorporate social media into your customer outreach programs but most of them are web based. How can you use your print marketing to boost your social media interaction? The easiest way to bring social media to your print materials is to include your social media information, Facebook web address, your Twitter […]
A website is the foundation of a good, solid online strategy and in today’s digital environment, having an online presence is almost necessary to reach buyers. But having a website and having an effective, quality website are two totally different things. As online marketing experts at HubSpot say, “a website needs to not just exist, it needs to perform.” Whether you are considering a new website or evaluating your existing website, there are some key elements every website should have that will attract viewers, inform, educate or entertain them, and eventually convert them into customers. Search Engine Optimization (SEO) The most appealing and useful website is worthless if no one […]
A trade show is a major investment in time and money for a business, but it can also be one of the most valuable marketing opportunities around. The challenge is to really create an impression at the trade show so people remember your company and not your competitors (and your competition is probably just down the aisle). Social media can help you get a leg up on your competition and make a stop at your booth a must for all attendees. And, if done properly, the constant reinforcement of your company name and message on social media will make you more memorable. A social media marketing plan for a trade […]
A “GOLD NUGGET“ from the WWE Panel Discussion on “Marketing Your Message Through Social Media“. Thank you to the Panelists: Cathy Yerges, PEAK PROFITS, LLC; Rena Ripp, Hummingbird Social Media LLC, & Barbara Samuel, ALL WRITE, LLC 1) If you are going to be on social networks, be consistent on them at least once a week with a message. 2) Have a goal in mind before you start your social media presence. Identify your target audience and what you want to share with them. It will help you choose the best social media platform to use and allow you to strategically craft your message. 3) Be a giver. Be present and […]
While most people feel that they can confidently find the information they’re looking for on Google, they’re often doing it in a haphazard way that can waste valuable time. This is why we’ve come up with five tips on how to more efficiently search on Google. Exact phrase. Let’s say you are looking for a hair product you got at your salon. You can type hair salon into Google, but your results include hair care, hair products and nail salons along with your hair salon results. By putting the exact phrase you want, “hair products”, in quotes you insure that you get results for that exact phrase. Minus that. Let’s […]
It seems we’re constantly barraged with social media today, from friends to corporate marketing strategies and everything in between. Because of the wide use and acceptance of social media it has become a very valuable marketing tool; so how do you take advantage of it to help your business? To create, develop and carry out an effective social media marketing plan there are three steps that you need to follow. The first step is to listen to what people are saying. Follow your company news, customers, clients etc on social media outlets to see what people are saying about you. Listen to both the positive and negative comments and try […]
Social media is becoming a huge part of company strategy and marketing, but it’s still a fairly novel invention, which means there are social media mistakes abound. So, just for fun, let’s take a look at some of the biggest social media mistakes companies have made. Kenneth Cole Using current events in your social media posts can be a great and clever way to promote your business or get people talking. But, as Kenneth Cole learned last year, good taste and common sense must come into play as well. During great unrest (and much violence) in Egypt, Cole decided to promote his clothing line with the following tweet. “Millions are […]
Too many companies sign up for a tradeshow and then forget about it until a month before the show when they realize they’re going to need some material. Some companies don’t even put that much planning into it. To get the most out of a tradeshow and have the best attendee response you need to plan for the event. The first thing to remember is that a tradeshow is a marketing event and this means it needs to be treated like every other marketing event. You need to define your goals and then identify the metrics you will use to see if you’re meeting them. Then, it’s time to create […]
Remember the good old days of tradeshows; people approached your booth, you shook hands and met and exchanged business cards. Maybe you gave them a pen as a parting gift. Now, with social media you can virtually meet the person months before the tradeshow, become Facebook friends, create a business circle on Google+, share business contacts and tips on LinkedIn, give them a virtual video tour of your company, and tweet them your every move; all before you meet in person. By the time the tradeshow rolls around you can have a customized business plan and contract waiting for them at the tradeshow. So how do you go from one […]
Pinterest is quite possibly the hottest thing to come along in social networking since Twitter, or perhaps even Facebook. As with any new social media venture, marketers are looking at it to see if it can help their company gain new customers. Think of Pinterest as an old-fashioned bulletin board where you pin your ideas, recipes, notes and other information. Pinterest is a very visual medium, which makes it particularly useful to companies that are selling products that are visually appealing and even some services like landscaping or hair styling. But the visual element doesn’t mean that content driven “pins” aren’t successful, quite the contrary. Currently, Pinterest is an invitation […]
Social media is changing the way people communicate, there is no question about it and it’s not going away. A decade ago we heard of people not having land line phones and only using cellular phones and many of us couldn’t imagine living like that. Now, we hear that teens no longer have email accounts and that they’re using social media instead. This means that Facebook, Twitter, and whatever comes along next, are some of the most important forms of communication. If you’re already ahead of the curve and have a company Facebook page, then it’s time to turn your attention to acquiring more fans so you can reach more […]
Having a website is almost a professional prerequisite in today’s computer driven world, but there’s a big difference between having a good website and just having a website. While some companies need a huge web presence, other companies don’t need a lot of bells and whistles; for them simple is better. No matter what category you fall into, or if you’re somewhere in the middle of the spectrum, there are three key components to every good website design. Eye-Catching Design Everyone has heard the clichés about first impressions, but let’s be honest, they’re very important and oftentimes your website is your first impression on a potential customer. You want that […]
LinkedIn is a social media website that helps professionals connect with each other and it provides a forum for people to find answers from experts in the field. It does seem a bit overwhelming and daunting at first, but people are using this site to find employees, new companies to work with, information and to network. If you want to take advantage of every opportunity available to your business then LinkedIn is a must. Join Groups If you join groups that are interested in the same areas you are or are based in the same field as your company, you’ve instantly got a professional base from which to find out […]
Having contact information on every page of your website might seem redundant, especially when you’ve got an entire contact page, but you want it to be as easy as possible for customers to reach you. But beyond this reason, there are some search engine specific reasons why you should include your contact information on every page of your website. Location Searches Local searches have become very important to search engines lately as they’re trying to tailor the user experience. You can contribute to the latest trend by including your address, making it easier for users to instantly know where you are located, no matter what page they land on. *Boost […]
If you’re considering replacing your company’s logo or you’re trying to come up with your first logo design, there are three key components to a good logo design that will help you find a logo that best suits your company image. Simple Logos In a very practical sense, a complicated logo isn’t easy to reproduce. What may look great on a sheet of paper becomes a bit more blurry when printed on a small business card and suddenly resembles a smudge when printed on a pen. A complicated logo is also more difficult for your customers, current and potential, to remember. Think of the most famous logos that instantly pop […]
Have you ever considered outsourcing your marketing or design projects to a freelancer? Did you know it can actually increase your bottom line? By outsourcing, your business can continue marketing in tough economic times and avoid the expense and commitment of hiring additional staff. Remember, the best outsourcing arrangements are partnerships. Ideally at Tingalls Graphic Design, we work with you, not for you. It’s a win-win relationship for both of us. As a business owner and/or decision-maker, consider the following benefits of outsourcing: Controlled Costs Cutting costs may not be the only reason to outsource, but it’s definitely a big one. By outsourcing, money is more readily available for use in […]
Link architecture is the way you link internally within your website. If your goal is to create a website that is search engine friendly and easily found by people doing a search on Google, Yahoo, or Bing then your link architecture is important. You may think the humans that visit your site would prefer a search box to navigate around your site, but the search spiders that crawl around your site do not stop to type in a search query. And ultimately you want those spiders to find your pages and rank them or you’ll never get human eyes at all. This means that your most important pages are either […]
Search engine optimization (SEO) is a dynamic field designed to make your website more appealing to both human searchers and search engines. By following the guidelines listed below you’re website will establish a firm SEO foundation and help you tap into the power of the internet. Link building boosts your authority with the search engines. Base keywords/keyphrases on viewer search terms, not technical jargon. Don’t overlook your title tags – make every character count! Do you have a flash website? Recode to be found by search engines Images are invisible by search engines unless they are tagged. Ask clients to review you on Google Places. Add a blog to your […]
You put a lot of thought into your company colors, the images or icons you’ll use to represent your company, the placement of elements on your website and print materials, but did you stop to consider the font style you’d use to convey your message? Font selection is just as important, if not more important, than all of the other elements combined. The wrong font and your company message (or even the name) could be confusing, even downright unreadable. Sometimes the font choice is pretty obvious, a construction firm won’t be represented well by a font that looks like a calligraphy master created it. Likewise, a wedding planner probably won’t […]
A quick search on Google and you’ll find a number of graphic design and marketing companies give you lists of reasons why you need a company logo. BUT not everyone needs a logo. Having a little mark that symbolizes your company is sort of cool and a lot of people just simply want one, but how do you decide if you actually need one or not. The first thing you need to do is ask yourself why do you need a logo. There are no set rules to determine if you need a logo but a basic review of your company, your customers, your competition and your market may help […]
Before comparing branding and logos let’s take a step back and define what each element is. A logo is a symbol that consumers can quickly recognize as belonging to a business, product(s) or service(s). A brand is an idea or an impression that consumers have, branding is attaching that idea to your business. Branding also consists of the overall image you portray via your business cards, website and additional marketing materials. For example the “golden arches” of McDonald’s is iconic and just the sight of that big rounded yellow M makes you think of the restaurant. But the company’s brand is the impression it brings to mind, which for most […]
Sometimes too much of a good thing is actually a bad thing. This can happen in a lot of places, but we’re particularly sensitive to it when it comes to graphic design. At one point everyone held a crayon in their hand and realized that they could color and draw. It was exciting, rewarding and you needed more. Eventually, you packed as many crayons as you could into your pudgy little hand and tried coloring with all of them at once, with varying degrees of success. This is basically what happens when some people discover graphic design, and we’re all for it. We want people to experiment and learn how […]
This is a question that haunts many companies, the all important Google page rank, the standard by which all is measured in your industry. Or is it? Let’s first clear up one misconception. Having a high ranking website isn’t the end-all-be-all-crowning-accomplishment of a website. Higher ranking websites on Google can bring you additional traffic, but if you have a bad website that doesn’t offer a good user experience you won’t get conversions anyway. The lesson here – focus on creating a great website with a good user experience that converts those viewers into customers. That said – you still want that #1 Google position. So why does your competition rank […]
Once upon a time every company believed they needed to have a brochure so they rushed out to have one printed that included a ton of information about their company and possibly a few pictures. Quite often not a lot of thought went into the creation of a company brochure, it was just something you had to have. Today that’s changed and many businesses are trying to be more streamlined in their marketing approach and gathering clients. For some companies a trifold brochure still makes the most sense but for other companies a smaller palmcard with only two sides is the better choice. And, in some cases, a company may […]
Too many companies design their own company logos and then end up with a product that is unreadable, confusing and doesn’t portray them in the best light possible. Your logo should stand on its own and provide an instant mental link to your company. This is a big task and not something that should be taken lightly. Professional logo designers know what logo colors are best suited for specific industries, which fonts people respond to, when and how to use negative space and how to space characters and images. But most importantly, professional logo designers have an artistic flair that sets your logo apart from the masses. Unlike clip art […]
Sometimes it seems as if Google changes more often than the weather in Wisconsin and all we can do is bring an umbrella and prepare for the downfall. Many of our clients like using the Google Analytics tool because it’s a free analysis of their website, providing them with detailed information on how many people are visiting their pages, which pages are most popular, what days attract more customers, how many more customers came during a promotional event, what keywords people are using to find the website – oh wait! Google Analytics will no longer be providing keyword information. For avid fans of analytics this will come as a big […]
Google has done it again, they’ve just announced another change to their algorithm but this one is expected to have a very significant impact, possibly affecting up to 35% of all searches. The new focus of the algorithm is on getting fresher and more-timely results for queries. Many Google searches are time sensitive and the people searching want the most recent news or cutting edge information and Google is now attempting to respond with up to the minute fresh information. What does this mean to website owners? It means that keeping current on your website and adding news or blogs will help your website appear fresh and packed with news. […]
Social media is growing daily with more and more outlets for businesses as well as individuals and more people embracing the technology as a way of life. But will electronic media ever swallow up print marketing? We don’t think so and here are our top 5 reasons why. There’s Credibility in Print Anyone can publish anything online, accuracy and reliability aren’t necessarily inherent in information found on the internet. But print carries a sense of credibility which boosts the reliability of a company. It’s Tangible There is something to be said about a piece of advertising that is tangible, one that you can hold in your hands, tuck in your […]
Almost every website is hoping for that coveted #1 position on Google and there are a variety of ways to get there, legitimate and not-so-honest methods. The important thing to remember is legitimate search engine optimization (SEO) is an integral part of your website and will help you throughout the site’s lifespan. Spammy or SEO trickery will harm your website in the long run and can even get you booted off of a search engine. Tingalls Graphic Design always plays by search engine rules and would love to help you with your SEO strategy. No Keyword Stuffing Keywords and keyphrases are very important to your website, using them frequently and […]
You’ll notice that Tingalls Graphic Design has added some Search Engine Optimization (SEO) services to our roster and we’re proud to announce that our clients have seen results in the placement of their website on search engines, especially the coveted Google. But we’ll never guarantee that you’ll get a first place placement on Google or even that you’ll reach the first page because this is something no one can ensure. That’s right, whether you’re using good, legitimate SEO techniques or if you’re trying every dirty trick in the book you still cannot guarantee placement on the search engines. We felt it was important to point out this fact because lately […]
Negative space is the area around and between the subject of an image. It’s often an overlooked principle of design but it’s almost as important as the subject itself as it gives the eye a place to rest and can increase the overall effectiveness of the composition. Sometimes negative space is referred to as white space, but this can be confusing as it’s often not white. Using negative space in your logo design is important as it creates aesthetic composition and a general feel to the logo itself. A very busy logo with little negative space may be perceived as active, exciting or cluttered. A logo that features a lot […]
Trade shows are unique marketing opportunities, you get access to a large group of people who are there because they’re interested in some aspect of your industry, but your competition might be literally right next to you. So how do you maximize your presence at a trade show and make the most out of your exposure? By using a multipronged social media approach you can touch people before during and after the event and work to establish relationships rather than just brief encounters. Types of Social Media There are a number of social media outlets that can be brought into your trade show marketing plan, each has its own strengths […]
A while back we introduced you to QR codes, but what do you do with this new found friend? Well, if you use your QR codes well and take advantage of the benefits their friendship has to offer you can quickly turn them into your business’s BFF. If you’re still asking, “What is a QR code?” we’ll briefly explain. A QR code is a barcode that is adapted for use with smart phones. Basically, that’s all a QR code is. But what makes QR codes special and a wonderful tool for marketing and branding is that it can be tailored to bring a smart phone user to any website you […]
Too many people shy away from using social media as a business marketing tool because they feel it’s too difficult or it will take too much time. We think that social media should be an important part of your marketing plan and will be even more important in the future, so we’ve come up with a quick and easy way to check your social media marketing regularly without wasting a lot of time. Facebook Add a post about your company, a link to your blog, breaking industry news, a consumer tip, a contest, sale announcement – anything that readers will be interested in and might encourage participation. If you belong […]
Google +1 is different than Google Plus, although they both were rolled out at roughly the same time. The +1 is a way to “like” or recommend a website or business to others while Google Plus is a new social media outlet that is designed to function in a manner similar to Facebook. If you have a Google account, typically this is an email or Gmail account, then you can begin recommending your favorite websites and businesses. Do a simple Google search, of the results that appear you’ll see a small box with a +1 in it to the right of the company name. This is where you click to […]
We firmly believe that if Shakespeare was around today and trying to write for the web he’d fail miserably. And it’s not just Shakespeare that doesn’t translate well from print to the internet, it’s a challenge for most traditional print writers to overcome the differences between print and the web. Web writing is different for a number of reasons the biggest reason is that people want their web content to be found on search engines, so they’re tailoring their writing to use search engine optimization (SEO) strategies which will earn them a higher ranking on a search engine results page. Writing using best SEO practices is very different than writing […]
Link juice is a search engine optimization (SEO) term you might hear thrown about, but the most basic definition of link juice is link building or sharing the links for companies you recommend and them, in turn, sharing your website link. Link juice is the life blood of search engines and it is something most websites covet. So how do you create link juice and become a part of this search circulatory system? Create content that people will want to link to, that they’ll post, recommend, and refer others to. Basically, the more people that recommend you, the more authoritative or useful you appear to the little “spiders” sent out […]
A link on a website is a direct connection that when clicked hops the reader directly from your website over to somebody else’s. It’s something most of us use every day when we’re online, even just Googling something and following that link to the company we want is taking advantage of this little bit of technology. Having other websites add a link to your company on their site is considered a rave review by the search engines. Adding more outbound links to your site typically helps your link building but it’s the incoming links that really give you an advantage over your competition. Link building is a proven and verified […]
We often hear people say they can handle their company’s copywriting needs, or someone in the office can do it. This may be true but by using a professional writer you’re getting a better finished product that will grab the attention you want for all the right reasons and accurately convey your message. Here are three reasons why our clients choose Tingalls’ copywriting services. Audience Perspective It’s easy to get so ensconced in your industry that you forget the outside world may not know all the terms and jargon you take for granted. A professional writer discovers who your targeted audience is and tailors the content to fit their industry […]
Some people shy away from using PDFs on their websites because they’re afraid that this format cannot be scanned by search engines. But rest assured, your PDF can and will be included in search engine rankings. This means that each and every PDF you use on your website should be optimized to take advantage of the content and to boost your rankings. So how do you make a PDF SEO friendly? Text Based PDF Search engines can crawl through content on text based PDFs, not on image based ones so you need to create your PDFs with text editing software, like MS Word, and not in image editing software, like […]
1) DON’T Get Banned – It seems weird to start a list of things to do with a “don’t” but betting banned from a search engine is the number one thing you do NOT want to happen. Learn the difference between legitimate keyword placement and link usage and the stuffing that spammers use to “trick” search engines to rank them highly. Search engines are cracking down on this and banning repeated violators so it’s key to use SEO techniques as a tool and not to abuse them. 2) Blog! – There is a catchphrase you’ll constantly hear when talking about websites and search engines and that is “content is king” […]
Once you’ve installed Google Analytics and played around with the basic features you can see how it can become a little addicting. Everyone loves feedback and Google is willing to give you tons of it. If you can devote the time to learn how to gather it and then turn it into working information you can gain some really valuable marketing data. Analytics Intelligence Monitor trends in your customer’s viewing habits to see what is driving their visits to your website. Maximize this information by tailoring the reports to suit your company image and marketing efforts to see what’s working for you. Advanced Segmentation With advanced segmentation you can pull […]
Now that your website is live, you’ve seen customers interact with you through it and you know that people have found your business after doing an online search and landing on your webpage, then what? Are you getting as much value out of your webpage as you could be? And how do you know what people are responding to when they discover your online presence? Google Analytics is one great way to see deeper into your website and uncover more about the traffic and your marketing effectiveness. Armed with the following information you can find through Google Analytics you’re better able to target your audience, strengthen marketing initiatives and convert […]
Search Engine Optimization (SEO) is really a complex field that changes almost daily so if you’re a little confused, don’t worry almost everyone else is too. The key thing to remember is that SEO is crucial in today’s computer driven world, and here’s why. The three big search engines (Google, Bing, Yahoo) are where most commercial traffic finds websites. If these search engines cannot find your website then almost no one else can find you as well. By optimizing your site to “play nice” with the major search engines you’re more likely to get found by them and by potential customers. In a nutshell, that’s why SEO is important. Why […]
Everyone has heard the adage that it’s not what you know but who you know. Now, while what you know is important, it is true that in business who you know is critical. You could be the best hair stylist around, but if no one knows you and what you do, how will you ever get any business. Networking with other professionals and people in the community not only gets your company name out there, it creates a personal connection that is more appealing to people than simply a listing in a telephone book or on the internet. Today we’re in the midst of a networking revolution with the rapid […]
If you’re handing out print materials to your customers there are three key components that will help you create good print marketing materials. It doesn’t matter whether you are considering a simple postcard or a more complicated brochure; these tips will make your material more inviting and informative to the public. Defined Purpose The very first question you should ask yourself before designing a postcard or a brochure is what is your goal or your purpose. What are you trying to tell your audience? What action do you want them to take? You may find that you actually have a couple goals; perhaps you want to tell them about a […]
The biggest driver of search engine optimization is keywords, it is the foundation that search engine optimization was built upon and is still pulling the search train. Just imagine how useful those little keywords are, you type in the words logo design and BAM! You’re given a list of businesses who do logo design, you’re given the definition of logo design, you find tools where you can make your own logos, etc. But notice how everything is related to logo design. Now, imagine you’re not optimizing your website for keywords and, although you do logo design, you never actually mention that phrase anywhere on your website. This means you will […]
Social media is changing the way people communicate with each other and businesses, receive information, make purchases, and interact daily with the internet. But does your business need a Facebook page? The short answer is yes, in fact the answer is a resounding YES! Why your Business to Business Company (B2B) needs a Facebook page? A Facebook page improves your company’s chance of being found by search engines Free advertising that reaches people who “like” you already Establish a top of mind position with your Facebook community Another communication channel between customers and your business Potential clients ARE on Facebook What ways to improve Facebook interaction? Enable comments, friends cant […]
Being a small business, you don’t have the resources your bigger competition does but you do have the advantage of being more directly connected to your clients so how do you turn this into your biggest asset and use it to increase business? Give Them More than They Expect If you promise a client the moon and the stars and fall short of your promises you’re going to look bad and the client may never return. But if you promise them a reasonable and adequate job for a fair price and then end up giving them the moon and the stars that client is not only going to come back […]
Below are instructions on creating your own QR Code: 1. Visit a QR code-generating website, i.e. Delivr 2. Add your website address, text message, calendar event, facebook link, etc. using the fields provided and voila! 3. Download the file and add it to your marketing or promotional items. We also found a really neat website that allows you to watch a QR Code as it’s being built. Check it out – www.qrstuff.com
Are you married to your logo? You should be. It might sound silly, but committing to a logo for your business is a lot like committing to a life partner or spouse. It can leave a good or bad impression on your friends, family and clients. It can speak on your behalf when you’re unavailable. It can be a positive, rewarding and life changing partnership or end in disaster and debt. Anything worth doing, whether cultivating a relationship or developing your business, is worth doing right. So why do some business owners settle for mediocre logo design? For the same reasons some individuals settle for a less desirable partner. They’re […]
If you keep track of your website’s visitor numbers you may have had a shock back in February or March. This is when Google implemented their Panda Update which has hit some businesses so hard that they’ve lost 50% or even more of their organic visits from Google. This has left many online retailers and website owners pulling out their hair and questioning why Google would do this to them. Well, the thought behind Panda is that it’s just another step in the war against spammers and a tool to help quality sites rise in the rankings while poor ones slip away. Remember that Google needs to have happy searchers […]
Tapping into the power of the internet is one of the best things you can do to promote your company. Take a minute to reread that sentence because it’s one of the most important things to understand in our computer driven society. Creating an online presence (i.e. your own website) is a very important step for your business, but it’s just the first in a series of steps you can take to establish your company as a leader in your industry and dominate your competition. Whether you understand SEO (Search Engine Optimization) a little, a lot or have never heard of it before, it is one of the best things […]
(Excerpts taken from presentation by Todd Kent from Action Coach) We’ve all heard how networking can help grow your business, but do you know how to make your networking effective? Here’s a review of the networking tips Todd Kent of Action Coach offered at this morning’s Fitchburg Chamber of Commerce breakfast event. 1) Make it about them – When starting a conversation with someone new, ask questions and make the discussion about them. Folks would rather talk about themselves than hear about your company’s product/service. “Leave the ego at the door,” Todd says. 2) Know you want to meet – Make a goal of meeting “the marketing person of ABC […]
By Tara Ingalls, owner Tingalls Graphic Design, LLC I’m often asked by clients what I blog, tweet and post about in social media. Here’s a short list we refer to on a daily basis: – support your clients! post news clips or accolades of your clients – share industry tips & tricks; be the first to comment on a new technique – introduce new employees or promotions in your company – help others by posting a simple solution to a common problem – note customer’s FAQs – boast your company’s successes, milestones, vision, mission – share client testimonials; When you say it about yourself it’s bragging, when they say it […]
What is the first thing that you think of when you hear the word blog? In the beginning blogs were basically online diaries and many people began to chronicle their daily lives and broadcast it on the internet. Blogs have since evolved and today have become wonderful marketing tools for businesses, but they can also have a downside. It’s clear that blogging has become an important aspect of social media and it’s a way that many people today find information and entertainment online. On the positive side blogs can also be a tool that businesses can use to boost their reputation, establish a harmonious company voice, assert expertise, and climb […]
Whether you don’t yet know what QR codes are or you’re a frequent user of them, be prepared because they’re going to become more popular than Justin Bieber and you’re going to see them everywhere you turn. QR codes stand for quick response codes and they’re basically barcodes that can be read by smart phones. This literally can bring your print material to life and allow even a simple business card to interact with your potential client’s phone, which is quickly becoming everyone’s lifeline. A QR code can be customized to include a variety of information including phone numbers, vCards, text messages, HTML links or regular text. When a phone […]
By Gregg Murray, Website Blueprint When starting or revamping your small business website, there is one word that will save you the most time, money, and headaches. The word? Organization. Ready to take a simple, but giant leap toward making your business life a whole lot more efficient for yourself (and whoever you’re paying to help with your website)? Tip 1: Create a Special Folder in “My Documents” Your website information needs to have a single, designated folder on your computer. Go into your “My Documents” folder and create a new folder called “Website Stuff” or any other name you choose. Everything that has to do with your website, be […]
Article from The Capital Region Business Journal – June 2011 By Jonny Buroker, Internet Marketing Consultant, WSI – We Simplify the Internet The use of mobile devices to access the Web is growing exponentially and by 2015, many predict that Internet usage on mobile devices will surpass traditional desktops. That has companies everywhere scrambling to build mobile versions of their websites. Have you looked at your website using a mobile device? I mean, really looked at it? How well does the navigation work? Can you see the entire width of the page or do you have to scroll over in order to see the right side? Are the links easy […]
Tingalls Dzyn offers professional copywriting services for your website, emails, print, tradeshow and other materials. At Tingalls Graphic Design well-crafted written messages work hand in hand with eye-catching designs to engage the reader in the most effective, targeted and persuasive way. What you say is important! General Writing – Create content that gets your message across in the most effective way possible while shedding a positive light on your company and increasing credibility. Blog Writing – Blogs are a great tool to reach out to your customer base while establishing a company voice. Promote your business on a regular basis in a way that encourages lasting relationships. SEO Copywriting Services […]
This is not the shy pink of dawn, the sleepy pink of summer lemonade, or the tidy pink of gingham curtains. This is pink with attitude. A bold, intense, don’t-ignore-me color. Honeysuckle 18-2120, the PANTONE Color of the Year for 2011, is a confidant, assertive shade of lusciously saturated pink that fuels our desire for change and ignites our spirit, to help us meet the challenges of everyday life. It commands our attention and rewards us with a good dose of confidence and energy. Showing up just about everywhere from men’s and women’s apparel and accessories to footwear, cosmetics and furnishings for the home, Honeysuckle has become a global call […]
When it comes to search engine optimization, I’m sure you’ve heard the adage “content is king.” And, what better way to add continual content than by using a blog. We agreed! So we set up our own free blog at WordPress and posted weekly tips and news. All was going fine until we found out that our blog was actually ranking higher than our website… On no! What we decided to do is move all the tools and administrative ease that WordPress offers into our website in a section called “tips”: www.tingalls.com/tips/ The results? All the blog articles that we write now enhance our search engine optimization instead of hurting […]
By Dan Dettman, Wells Print & Digital Services Many businesses like the idea of direct mail because of its return on investment, ease of targeting an audience, and measurability. Direct mail is still one of the best ways to reach out to specific consumers. Mailing lists can include household income levels, ages, buying patterns, professions, and hobbies. Typically, the demographics chosen at this stage greatly influence the response rate of a mailing. When a direct mail campaign is completed, businesses usually like to recap and measure the return on investment. As long as the customer has a promotion to reference on a mailer, the sender can gather how many responses […]
How many of you say that word of mouth advertising is your main form of business growth? Yeah, we did too. Contrary to popular thought, word-of-mouth isn’t a magical phenomenon that happens without any effort, as Tara and I were reminded Friday at a seminar given by Matt Hackett of the San Francisco advertising agency Hackett and Tate. Let’s start here. What company comes to mind when I give you the following industries? – Local car dealer? – Furniture store? – Fast food restaurant? I bet you could name one company for each category instantly (mine just in case you were curious – Smart Motors, Don’s Home Furniture, McDonald’s). This […]
If there are two things nearly every business owner looks for in the search engine optimization process, it’s a way to make it faster and more affordable. Faster we’ll cover another day; when it comes to more affordable, there’s a right way and a wrong way to look at things. The wrong way is trying to save money by going with a low-cost provider, or even one that’s doing business overseas. Why is this such a bad idea? Because more often than not, you aren’t going to get quality search engine work – you’re going to get a set of articles and pages that reflect a poor understanding of what […]
Have you heard people talk about marketing online and off-line (i.e. print ads) as if they were completely different animals? This might have been more common even just a few years ago, but now, of course, we know that the two can be connected, especially with the rise of social media and next-generation smart phones. Even though they might recognize this evolution on a conscious level, some business owners continue to treat their online and off-line promotions separately. This isn’t the biggest blunder in the world, but it is one that can hinder either marketing strategy from working to grow your business as effectively as they could. Here are three […]
For more than ten years, Tingalls has served Madison and surrounding communities with quality, affordable graphic design and marketing services. In addition to helping Madison-area businesses achieve their branding goals, we’ve also aligned ourselves with local companies to offer a full package of marketing, website design and branding services. Just last month we cemented our commitment to supporting local business by joining Dane Buy Local! What drew us to Dane Buy Local? At Tingalls, the idea of supporting local business is not just a passing trend; it’s a core philosophy we’ve practiced since 2001. Tara began as a small start-up business with a few local clients. Ten years later, we […]
If you are new to search engine optimization, or are looking over an SEO proposal and deciding if it’s worth the expense, you might be tempted to consider whether it’s actually that big of a deal to show up on the first page of Google’s search listings anyway. Could it really make that much of a difference to a company just to show up a little more often on the Internet? Believe it or not, it could – and probably more than you think. That’s because the average searcher, and especially one who’s looking for a particular product or service, doesn’t spend a lot of time on each particular query. […]
“Wow, now that’s a great business card!” If you haven’t heard this about yours, what are you missing? Business cards are an invaluable opportunity to leave a lasting impression of your organization in the hands of a new contact. They create first impressions, start conversations, express your professional personality and serve as a reference for the future. So, with all the value that can come from a business card, why are so many professionals still using the same tired white cards? Can you remember the last GREAT white business card you’ve seen? Here are a few tips to incorporate into your business cards to make them memorable and effective for […]
When you attend a networking event, are you an effective listener? Do you have a great elevator pitch? By Tara Ingalls, owner Tingalls Graphic Design Below are just a few networking tips I’ve picked up the past few years to get the most out of your next event. 1. Bring Plenty of Business Cards. I’m always amazed how many people don’t bring enough or any business cards to a networking event. Your business card is your first impression and often the only way for someone to remember you in the stack of cards they leave the event with. 2. Listen. Whenever I meet someone new, I introduce myself and my […]
Why are testimonials important on your website? Here’s what sales guru Jeffrey Gitomer has to say about the use of Testimonials in your marketing: “Testimonials are the only proof that your claims are valid. When you say it about yourself, it’s bragging, when they say it about you, it’s PROOF!” How true! When asking for testimonials from your customers, ask them to comment on something specific aside from price or general customer service. Ask them to comment on their first impression, follow-up, value-added services, what surprised them most about working with you, three adjectives to describe your experience, etc. These are the types of testimonials that make the most impact […]
By Krista Steele, student My interview with Tara was wonderful. She was very informative about the ins and outs of her firm, which consists of her, 2 designers (soon to be 3), a marketing specialist, and project manager. It may sound like a small firm, but they manage to do big things with an unheard of 5-day design turnover. Her firm specializes in logo design, business branding, and website design, with small business and non-profit work making up 80% of the business’s client base. Tara and her team work with clients such as Klinke Cleaners, Schmitt Technical Services and the Dane County Cytology Center and do non-profit work through the […]
Email marketing – when done right – provides a great opportunity to grow your client base. What is email marketing? – A piece of your marketing strategy to stay top-of-mind – A way to be seen as an expert in your industry; the “go-to” person – An avenue to keep in touch with prospects to turn them into clients Is it effective? Email marketing is most effective when you provide valuable, timely information. Keep your newsletter to 2-3 short snippit articles that direct folks to your website for additional information. Remind them why you are unique, i.e. You specialize in new home buyers, condo sales, etc. ** For sample articles, […]
Exhibiting is a great way to increase awareness and create new leads for your business. Last night, Tingalls participated in the South Metropolitan Business Association’s Networking & Exhibit event at The Coliseum Bar in Madison, WI. Because we’re a small business, just like most of you reading this, we compiled this list of tradeshow do’s and don’ts from our experiences at the event. Don’ts: 1) Clutter with too many handouts – It makes you look unorganized. Attendees might infer that you’re trying to do too many things and not doing any of them well. Instead try to pick a few services the attendees might be interested in and concentrate on […]
1. Be seen as a Pro. Write an article about your profession or services and submit it to your local newspaper or neighborhood association’s newsletter. Sometimes they’ll offer a free ad next to your article in exchange for the content. 2. Check your Benefits. Most organizations offer free advertisements or business listings in their publications when you become a new member. Check with your organizations to see that you’re reaping all your member benefits. 3. Join forces. Contact vendors you regularly do business with. You may have the same niche and can share client lists. 4. Exhibit. Showcase your services or products at an upcoming tradeshow. Be sure to have […]
Reposted from Rhonda Abrams, USA TODAY It’s that time again, time for New Year’s resolutions. You may be making a few resolutions for your personal life such as quitting smoking or losing weight. But what are your hopes and aspirations for your small business in 2011? How do you intend to make this year better for you as an entrepreneur? What are your small business New Year’s resolutions? Don’t like the idea of “resolutions?” My friend Connie lists “intentions” instead of “resolutions.” “What’s the difference?” I asked Connie. She explained that an intention is a direction — a course you set for yourself. You can’t fail at an intention; sometimes […]
On the 1st day of Christmas, Tingalls gave to me … ONE eye-catching logo! On the 2nd day of Christmas, Tingalls gave to me … TWO-sided informative business cards! On the 3rd day of Christmas, Tingalls gave to me … THREE colorful pieces of stationery! On the 4th day of Christmas, Tingalls gave to me … FOUR quarterly HTML email newsletters! On the 5th day of Christmas, Tingalls gave to me … FIVE Golden leads! On the 6th day of Christmas, Tingalls gave to me … SIX Professionally-designed panels in a tri-fold brochure! On the 7th day of Christmas, Tingalls gave to me … SEVEN Giving Tree Recipients! On the […]
Time to Rally those Raving Fans! Does your company have a Facebook Fan Page yet? Why not?! We’d be happy to set one up for you, or you can do it in 5 easy steps: 1. Create a personal account at www.facebook.com. 2. In the left menu, click on “ads & pages”. 3. Click on “Create a Page” and fill in the necessary info to build the page. 4. Upload your logo and add your company details and publish the page. 5. Choose a Facebook icon like the ones here for your website and viola! Remember, Facebook Fan pages aren’t intended to sell your products or services. Think of it […]
By Tara Ingalls, Owner I was recently interviewed and asked to describe something that frustrates me in my job. That was a tough one. I had to actually think long and hard because I really love what I do and there are very few things that stress me out. I think the most common design faux pas is when I’m asked to add too many details to my client’s logo design. To explain further, let’s first breakdown the three areas of branding: 1. Logo Icon (think Nike’s swoosh or Target’s red target) 2. Company Name 3. Company Branding (all the photos, messages, graphics, colors, etc.) I think clients have a […]
Doing some SEO research on my own company’s website today, I came across a design firm company called Tingle Design out of New Jersey. Just goes to show that you need to cover all areas of keyword search possibilities … especially when your company name is spelled uniquely.
Article by: Kaboodle.com via Shine from Yahoo. While we can rely on a spell checker to catch glaring errors, a computer can’t pick up on all careless mistakes, especially if the word could be correct in a different context. Often word misuse is our mistake. The English language is full of homonyms, or words that have different meanings but sound and look similar, which makes it easy to confuse proper usage. For instance, verbally, you might not even notice the difference between “your” and “you’re.” But in print, the error can lead the reader to perceive you as less intelligent than you are. For this reason, it’s important to spell […]
By Sarah Sarbacker, Tingalls It’s simple; let your happy clients speak FOR you. They will be the best people to talk for your product or service, and the most believable! Testimonials-done right, can be incredibly useful when trying to get new business. Not only will it open the door to new clients, but also it will take the pressure off those who fear that a company is “bragging” or “tooting their horn” if you will. What Makes A Great Testimonial? 1) Specifics. Don’t stop at “they did a good job” or “the product made a difference in my life”. Really try to get the client to explain why the service […]
The measurement ppi (pixels per inch) is used to describe the resolution on an electronic viewing device like a computer monitor or digital camera. A pixel is a block of color. If there are very few pixels per inch, you will see the individual pixels and the image will appear to have jagged edges. An image that has smooth edges has more pixels per inch. DPI (dots per inch) is used to describe the potential print quality of an image. The higher the dpi, the better an image will print on press or on your desktop printer. The difference between the two is obviously inherent with the output device that […]
Aggressive business card marketing isn’t about handing your business cards out to everyone you see. The card itself must have a new use, an innovative design, or something other than the usual contact information printed on it. To make your little card stand out, try these other ideas. Print something other than business card information on biz card-sized cardstock. You have seen loyalty cards for “buy 10 get one free” offers; why not print one of your own? Print a frequent buyer card or other promotional offer on a card. The whole card can be a coupon for a free consultation, a discount, or a free gift with purchase. Remember […]
McDonald’s Golden Arches™, Coca-Cola’s red logo, IKEA’s signature blue and yellow logo—all of these companies and many more use color to maintain a consistent and readily identifiable image. But, how does a global company like McDonald’s ensure that their trademarked logo printed on packaging in Japan matches the color used on signage here in the US? Enter the Pantone® Matching System®, known to many as PMS or simply Pantone colors. First created in 1963 by Lawrence Herbert, the Pantone system has become the worldwide trusted source for the art and science of color. According to www.pantone.com, Herbert was “fascinated by the challenge of developing a universal color specification system.” He […]
Raster images are collections of pixels, blocks of color that are very small. These pixels are small enough that, to the naked eye, an image can appear to have smooth edges. The printing quality of raster images, also known as bitmaps, depends strongly on the resolution of the image. The width and height of this type of image is given in pixels. The more pixels per inch you have, the better the resolution of the image and the printing quality. Raster images include photographs, scanned images, and graphics created in software like Adobe Photoshop. Vector graphics are very different. These graphics are created through mathematical formulas that allow easily for […]
As you may know, Tingalls Design has grown solely by networking and word of mouth marketing. Below are some of my best kept secrets to help build your business. 1. Be seen as a pro. Write an article about your profession and submit it to your local newspaper or neighborhood association’s newsletter. 2. Vehicle Mobile advertising. Letter your vehicle’s bumper with your website address. 3. Join forces. Contact members of your power team; vendors you regularly do business with. You may have the same niche and can share client lists. 4. Exhibit. Showcase a new product or service at an upcoming tradeshow. 5. Be generous. Offer your services for free […]
A colleague of mine from a company that specializes in search engine optimization (SEO) said one of the most important searchable pieces of your website is actually in the title tag – the description that appears at the top of the window when you’re browsing. I recently changed mine to include logo design and website design in addition to graphic design and am seeing some results from doing so. As far as meta tags go, just because you have a keyword listed in your source code, if you don’t have it in your content, it’s basically dropped by search engines (i.e. google.com). It’s their way of weeding out sites that […]
During the Great Depression that began in 1929, many companies we still know today kicked into high gear with aggressive marketing while their competitors cut the marketing budget. Proctor & Gamble is a prime example; even though shareholders screamed for less advertising, P&G increased it while their competitors cut back or discontinued it. As a result, P&G survived the Great Depression financially healthy. Almost 70 years later, P&G is still a well-known firm because during each recession that came after the Depression, they increased their advertising. You can bet they’re increasing their marketing now because they’ve proven to themselves that the strategy is smart. So how does this 70-year old […]
Did you know Tingalls Design began with only a handful of clients back in 2001? Grown entirely through word-of-mouth marketing, networking, and client referrals, Tingalls Design is now the go-to graphic design and web designer firm to nearly 400 start-up and small businesses just like yours! 2019 Update: Tingalls Design has celebrated their 1,000 client! Tingalls now does creative logo design for businesses, website design, graphic design, and print Collatoral. We are the design partners for large companies, small companes and non-profits. Save
Freelance graphic designers like Tingalls Design are the perfect alternative to advertising agencies when you have the basic idea or message, you just need someone to execute it. Let’s say you need a basic advertisement designed for a magazine. Because freelancers use the most up-to-date desktop publishing software, what could take you hours to complete using Microsoft Word or Powerpoint, could take a freelancer a half hour and cost you less than $100 It’s important to ask yourself the following questions: (1) How valuable is my time? (2) What sales will be lost by spending hours on designing this ad? (3) Will it be professional and meet the requirements of […]