What Should be Included in my Brand Guidelines?
With the onset and popularity of social media in addition to traditional marketing avenues, it’s important now more than ever to create comprehensive brand guidelines for your company. Brand guides are invaluable both internally and externally if you hire outside contractors to assist with your company’s marketing efforts. In this short, 15-20 minute presentation, Tara will showcase sample brand guides and discuss the necessary elements to keep your brand intact.
Avoid “Shiny Things Syndrome:” How to Choose the Right Marketing Avenues
When it comes to marketing your business there are so many choices that it can be almost impossible to know which direction to go. In this interactive seminar, Tara will walk attendees through a process for setting realistic and measurable marketing goals on a variety of platforms. We’ll also discuss the importance of creating detailed target audience personas and how those can help you determine where to market your business and how much to spend.
15 Free (or Cheap) Ways to Market your Small Business
There are so many ways to market your business it can be overwhelming at times. Take advantage of this amazing list Tara has compiled that are free or very cheap (and often overlooked) ways to cut your marketing budget.
Marketplace Differentiation: How is my Business Unique?
Using Tara’s “4 P’s” approach – People, Process, Pricing, and Products – Tara will help you discover how you’re unique in each quadrant to create more engaging content on your website and social media channels.
Creating Detailed Target Audience Personas
If you’re unable to identify who you’re marketing to, you can easily be swayed to spend your hard-earned marketing dollars in places where customers may never find you. In this talk, Tara will help you create multiple target audience personas including not only general demographic information but also key psychographic traits.
Social Media Content Creation Workshop
Content burnout is real, we’ve all felt it. What if you could attend a 90-minute workshop and leave with several months of content ready to schedule? In this interactive workshop, Tara will walk participants through brainstorming worksheets and also share tips and tricks on current media scheduling tools to save you time (and money!).
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Tingalls Website SEO “6 Pack”
We all need a search engine optimization (SEO) strategy to be found by Google but where do we start? Just knowing what keywords you want to be found for isn’t enough. You need to strategically put them where search engines are looking for them. In this seminar, Tara will share her “6-pack” strategy often absent by inexperienced web designers.
Google My Business Listing Optimization & Content Creation
Have you claimed your Google listing? This is the first step in optimizing your listing through Google My Business. In this seminar, you’ll learn how to find and claim your listing, how to achieve 100% completion, and why using the “What’s New” feature, you might be able to convert visitors into potential clients before they even go to your website.
What to include in a Website RFP
Have you been tasked with creating a new website for your company and you have no idea where to start? You’re not alone. Buying a website is a lot like shopping for a new car. Sure, you need 4 wheels and a steering wheel but do you really need power windows and a hand-free tailgate? Tara can help educate on the pros/cons of various platform(s), provide insight into budget expectations, and also provide tips on how to compare apples to apples when you have multiple proposals to review.