Tara Ingalls is the owner of Tingalls Graphic Design and has over two decades of marketing experience. Since launching her business in 2000, she and her team have created over 1,300 unique brands in a variety of industries from doggie daycares to law firms and everything in between.
Below is just a sampling of the myriad of marketing-related topics that are available for workshops or or 1-on-1 coaching sessions.
Schedule a ConsultWith the onset and popularity of social media in addition to traditional marketing avenues, it’s important now more than ever to create comprehensive brand guidelines for your company. Brand guides are invaluable both internally and externally if you hire outside contractors to assist with your company’s marketing efforts. In this short, 15-20 minute presentation, Tara will showcase sample brand guides and discuss the necessary elements to keep your brand intact.
When it comes to marketing your business there are so many choices that it can be almost impossible to know which direction to go. In this interactive seminar, Tara will walk attendees through a process for setting realistic and measurable marketing goals on a variety of platforms. We’ll also discuss the importance of creating detailed target audience personas and how those can help you determine where to market your business and how much to spend.
There are so many ways to market your business it can be overwhelming at times. Take advantage of this amazing list Tara has compiled that are free or very cheap (and often overlooked) ways to cut your marketing budget.
Using Tara’s “4 P’s” approach – People, Process, Pricing, and Products – Tara will help you discover how you’re unique in each quadrant to create more engaging content on your website and social media channels.
If you’re unable to identify who you’re marketing to, you can easily be swayed to spend your hard-earned marketing dollars in places where customers may never find you. In this talk, Tara will help you create multiple target audience personas including not only general demographic information but also key psychographic traits.
Content burnout is real, we’ve all felt it. What if you could attend a 90-minute workshop and leave with several months of content ready to schedule? In this interactive workshop, Tara will walk participants through brainstorming worksheets and also share tips and tricks on current media scheduling tools to save you time (and money!).
Schedule a Consult
We all need a search engine optimization (SEO) strategy to be found by Google but where do we start? Just knowing what keywords you want to be found for isn’t enough. You need to strategically put them where search engines are looking for them. In this seminar, Tara will share her “6-pack” strategy often absent by inexperienced web designers.
Have you claimed your Google listing? This is the first step in optimizing your listing through Google My Business. In this seminar, you’ll learn how to find and claim your listing, how to achieve 100% completion, and why using the “What’s New” feature, you might be able to convert visitors into potential clients before they even go to your website.
Have you been tasked with creating a new website for your company and you have no idea where to start? You’re not alone. Buying a website is a lot like shopping for a new car. Sure, you need 4 wheels and a steering wheel but do you really need power windows and a hand-free tailgate? Tara can help educate on the pros/cons of various platform(s), provide insight into budget expectations, and also provide tips on how to compare apples to apples when you have multiple proposals to review.
Tara’s presentation on brand guides was incredibly informative. Members left with a simple and clear checklist of elements to begin building their own guides for marketing consistency. This presentation is valuable to any organization in any industry!
3/9/2023 – MABA/NARI Madison’s BuildX Women in the Construction Industry Conference – “Creating Targeted Facebook Ads & Reading Insights”
2/23/2023 – Cottage Grove Chamber of Commerce – “Marketing: Everyone Plays A Role”
2/10/2023 – “Google Analytics 4: Set-up & Overview”
12/5-6/2022 – Tingalls Social Media Content Creation Workshops for Businesses and Nonprofits
11/14/2022 – FEED Summit 2022: Be a Thriving Food Entrepreneur – “Tips for Creating Eye-catching Product Packaging”
11/11/2022 – Small Business Development Center’s Digital Marketing and Social Media Conference – “How to Avoid Shiny Things Syndrome: Choosing the Right Advertising Avenues based on your Goals”
10/20/22 – SCORE – “What Should be included in my Company’s Brand Guide”
10/17/2022 – NARI Madison Member Workshop – “Facebook: Creating Target Audiences & Insights”
9/19/2022 – Verona Area Chamber of Commerce – “How to Determine my Uniqueness in the Marketplace”
8/25/2022 – Cottage Grove Chamber of Commerce – “How to Build a Brand Guide”
7/28/2022 – Oregon Chamber of Commerce – “Social Media Content Creation Workshop”
6/07/2022 – Fitchburg Chamber of Commerce – “How to Optimize your Google Listing”
4/05/2022 – Middleton Chamber of Commerce – “How to Create a Company Brand Guide”
2/25/2022 – Tingalls Munch-n-Learn – “How to Host a Vision Board Workshop”
3/11/2021 – Middleton Chamber of Commerce – “6 Areas to Optimize your Website with Keywords”
3/10/2021 – Fitchburg Chamber of Commerce – “How to Choose the Right Website Platform”
6/17/2020 – Madison Professionals Network – “15 Ways to Market on a Shoestring Budget”
5/17/2020 – SCORE – “15 Ways to Market on a Shoestring Budget”
12/08/2020 – Fitchburg Chamber of Commerce – “6 Areas to Optimize your Website with Keywords”
1/03/2020 – Fitchburg Chamber of Commerce – “Ten Trades how Tips”
I recently launched my own standup comedy company – Quamedy, and I did my first boosted posts to a targeted audience. Following Tara’s simple (really!) steps, I increased post likes by 300% and increased my followers by 12%. The investment I made on the posts was minimal, but the return has been incredible. If I had not attended the event with Tara at Tingalls Graphic Design, I would not have known how to do this.
Tara Ingalls is the owner of Tingalls Graphic Design, a marketing firm located in Fitchburg, WI. Since launching her business in 2000, she and her team have created over 1,300 unique brands in a variety of industries from doggie daycares to law firms and everything in between. Creative design services include logo design, sales collateral, tradeshow materials, and website design. Tara also offers 1-on-1 coaching services for start-ups and established businesses looking for direction on where, how and what to marketing their business.
Visit her company’s online portfolio at www.tingalls.com.
Presentation fees are based on the size of the audience and the duration of the event. All presentations are designed to be “workshops” with tangible takeaways your guests can implement into their businesses immediately.
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