Marketing Consulting
What if you met with a trusted friend and left knowing exactly where to market your business and how much to spend?
There are so many marketing options and strategies to choose from that it’s hard to know where to start. But the truth is, if you want your business to succeed, you need to design a solid, strategic marketing plan.
That’s where a marketing coach comes in.
My consulting philosophy is simple: Help my clients clearly define how they are unique, who their audience is, where they should advertise, and what their messaging should be.
Infused with over two decades of marketing for over 1,300 clients, you’ll leave each coaching session feeling less overwhelmed with a simple, clear “to-do” list.
My consulting services are perfect for:
Start-ups wanting to jumpstart their marketing efforts
Existing businesses that feel like they’re “spinning their wheels” and don’t know if their current strategies are working
Anyone who just “feels stuck” and needs better direction on where to spend their marketing dollars
Below is just the tip of the iceberg of topics I can consult on:
Areas of Opportunity
We’ll discuss your company’s current marketing strategies, what’s working well, what’s not working at all, and where you’re struggling. The goal of this session is to provide you with a few marketing avenues you might not have thought of or perhaps we decide to change direction entirely.
Industry Differentiation: Tingalls 4 P’s
It’s difficult to market your business against your competition if you’re not sure how you compare; or better yet, why a client should hire you! This session includes an in-depth discussion of where your company is positioned in the market as it relates to People, Processes, Pricing, and Products.
Target Audience Personas
Do you even know who you’re marketing your businsss to? In this session, we’ll create target audience personas – including demographic and psychographic traits – to help you make efficient and impactful decisions on where to market your business.
Campaign Design & Deployment
Once my clients have a clear understanding of who they are and who they’re marketing to, the next step is to develop a few marketing strategies to deploy over a 30-day period. These could include social media advertising, direct mail, website design or copy enhancements, email marketing, or a combination of these.
Website Search Engine Optimization
Do you have keywords where Google is looking for them? More importantly, are they the right keywords? In this session, I’ll review your website for keywords in 5 key areas. I love this session because it’s incredible how much “low-hanging fruit” I can find, which edited can have a significant impact on your rankings in search results.
General Consulting
If you have specific topics you’re interested in discussing, I’m happy to design a session just for your needs. With more than two decades of experience, there are very few topics that can stump me!
Schedule a 15-minute Zoom Consult
Happy Clients
“I recently launched my own standup comedy company – Quamedy, and I did my first boosted posts to a targeted audience following Tara’s simple (really!) steps. I increased post likes by 300% and increased my followers by 12%. The investment I made on the posts was minimal, but the return has been incredible.”
– Lisa Quam, Quamedy
“Tara’s talk on brand guides was incredibly informative. Members left with a simple and clear checklist of elements to begin building their own guides for marketing consistency. This presentation is valuable to any organization in any industry!”
– Middleton Chamber of Commerce