3 SEO Trends, What’s In and What’s Out
Ranking at the top of the search engines is the goal of many websites but not all of them know how to get to the top. There are a variety of different approaches you can […]
6 Website Best Practices to Attract Viewers
Most website are designed to attract viewers and yet there are sites that aren’t putting website best practices into use and are instead turning off customers or not drawing them in in the first place. […]
Go Green – Get Printing
Print Marketing with Tingalls Print marketing may be more energy efficient than you realize and the benefits of using print could boost your company’s visibility too. The following statistics related to print marketing, the paper […]
Posted in Advertising, Branding, Print & Package Design
What’s in a Color? The Impact of Color in Branding
Like it or not, people form opinions about your brand every day based of one simple thing: color. In fact, color can increase logo and brand recognition by up to 80 percent! Here are some […]
Posted in Branding, Color, Logo Design, Tips
PR Is Not Dead … Just like Everything Else, It’s Evolving
Did your first mobile phone come in a briefcase-sized carrying case that you kept under the seat of your car “in case of emergency?” If so, you – like me – are old enough to […]
Posted in Advertising, Marketing, Tips
The Sure-Fire Approach to Social Media Marketing
I really recommend using digital marketing and social media for your local business to help promote and amplify your brand online, to help drive online engagement with your website and, as a bonus, bring some […]
Posted in Advertising, Branding, Networking, Social Media Marketing, Tips
Creating an Effective Landing Page That Leads to More Conversions
A landing page is a web page that targets a particular audience and captures their information, typically through a lead form. A good landing page will be easy and comfortable to navigate and will quickly […]
Posted in Marketing, Tips, Website Design
What Can You Control and Influence in Your Marketing?
The three circles above represent your marketing (digital or off-line) and your marketing’s ability to attract leads. Your marketing content – the actual messages you communicate and to whom you direct those messages as well […]
Posted in Advertising, Color, Email Marketing, Marketing, Social Media Marketing
Boost Your Business through Lead Nurturing
Getting a lead or a hit from a web visitor is a great first step in securing a new customer, but it is only a first step and certainly doesn’t guarantee you’re going to earn […]
Posted in Advertising, Email Marketing, Marketing, Website Design
The Right Words Win
Words are so important in everything we do — they’re a vehicle for communication to drive shared understanding with someone else to build a platform to grow a relationship (learn more about this in GrowLoop’s […]
Posted in Advertising, Copywriting & Blogging, Tips
Simple Way to Get Buyers to Take Action
If you’re wondering why your website visitors aren’t taking action and clicking on your links, then you may want to consider making a small simple change to how you’re leading them through your sales funnel. […]
Posted in Advertising, Color, Website Design
Convenience Does Not Need to be Expensive
Eight dollars a gallon seems like a lot to pay for anything. It seems like a crazy amount for something as simple as sugar water, or more specifically a cold soda. But on a hot […]
Posted in Print & Package Design, Tips
Royal Family is Expecting – Tingalls is Also Expecting
A new look! Today the royal family announced that Prince William and Kate Middleton are expecting a royal baby. It seems like the perfect opportunity to announce that Tingalls is also expecting a new look […]
Posted in About Tingalls, Logo Design
Mac Security Alert
Many Macs are vulnerable due to publicized but unpatched security issues with Safari. Square Circle Consulting, LLC recommends the following for users running versions of OS X prior to Lion: Switch to a browser that’s […]
Posted in Tips
#1 Rule to Writing a Great Home Page
When it comes to writing the copy for your home page, you’re naturally eager to want to put your best foot forward, right? But so often (I’m speaking from 1st hand and client experience), you […]
Posted in Copywriting & Blogging, Website Design
How is Printer Ownership Like Pool Ownership?
Every once in a while we get thrown for a little printer loop. This time we were prepared because we had our trusty new printer selection algorithm to help us. The loop in question was […]
Posted in Advertising, Print & Package Design